BROKERS IRELAND ETHICS 2018 TRUST APRIL 2018 SUSAN NAUGHTON ACII LCOI
AGENDA
ISSUES THAT NEED TO BE ADDRESSED
MOST REPORTED ETHICAL LAPSES IN 2017
KEY FINDINGS OF IBE SURVEY
BARONESS ONORA O'NEILL: WHAT WE DON'T UNDERSTAND ABOUT TRUST
JOHN BOATRIGHT John R Boatright, Ethics in Finance (3rd Edn)John Wliey& Sons UK 2014 p2 Ethical misconduct is not always a matter of bad people doing bad things but often good people who stumble unwittingly into wrongdoing.
NOT CRICKET ACTION CONSEQUENCES • Swift and severe punishment PETTY CHEATING but with conduct unbecoming and for Smith and Co bringing the game into disrepute. • Warner and Smith have both No one died, been cut from this year’s Indian Premier League, too. No one doped, • Loss of Multiple Sponsorships No one Injured for the team and the players No one fixed, and reduced value of TV Umpires did not change the ball.
SPONSORS SAY • Ball-tampering scandal ‘inconsistent’ with firm’s values’ • “The decisions and actions taken by David Warner and Cameron Bancroft are not something that Asics tolerates and are contrary to the values the company stands for,” a statement read
CHESHIRE CALHOUN CHESHIRE CALHOUN, & ORS HONEST WORK, A BUSINESS ETHICS READER, NY OUP2007 P130-1 On integrity Self knowledge, Strength of will … a master virtue, that is, less a virtue Courage, in its own right Honesty, than a pressing into service of a host of Loyalty, other virtues Humility, Civility, Respect Self Respect
INTEGRITY V MISCONDUCT • Finance impossible without ethics. • Placing assets in hands of other people requires immense trust • Personal selling creates innumerable opportunities for abuse • Despite industry pride in levels of integrity misconduct still occurs.
OBJECTIONABLE PRACTICES • Deception • Churning • Suitability
DECEPTION ETHICAL ISSUE: ABILITY OF CLIENTS TO MAKE RATIONAL CHOICES Letter of the law Spirit of the Law • Truthful, Understandable Non • Explain all relevant misleading information • What's revealed what's not • Product Design • Strengths & Weaknesses • Disclose information about • Past Performance commission • Fees Charges Commission • Explain the disclosure Documents Boatright J, Ethical issues in Finance & Accounting Ethical Theory & Business Ed Beauchamp & Ors, Pearson Intermnational Edition p. 388.
CHURNING ETHICAL ISSUE: BREACH OF FIDUCIARY DUTY TO TRADE IN WAYS THAT ARE NOT IN A CLIENTS BEST INTEREST. Spirit of the Law Letter of the Law • Broker Control • Nature of the Account v • Prohibition of Sales Volume of Trades Contests • Intent of the Broker • % of commission related to size of Clients account – not volume of transaction • Training & Oversight in firms
SUITABILITY ETHICAL ISSUE: DUTY TO RECOMMEND ONLY SUITABLE FINANCIAL PRODUCTS • Fact Find - KYC • Specialised Knowledge • Product research • Suitable • Deliver good outcomes • Risk Appetite • Ability to pay • Reliable Markets 5.19 CPC
FAIRNESS
THE LEVEL PLAYING FIELD PHILOSOPHICAL ARGUMENT = FAIRNESS
BUILDING TRUST WHAT WOULD MAKE IT BETTER
CODE OF PRACTICE Extract from American Institute of Certified Public Accountants Code of professional Conduct • Responsibilities • Public Interest • Integrity • Objectivity & Independence • Due Care • Scope and Nature of Services
ELEMENTS OF CODE OF PRACTICE Responsibilities Public Interest In carrying out their Members should accept the responsibilities as obligation to act in a way that professionals, members will serve the public interest, should exercise sensitive honour the public trust and professional and moral demonstrate commitment to judgements in all their professionalism activities
ELEMENTS OF CODE OF PRACTICE Integrity Objectivity & Independence A member should maintain To maintain and broaden public confidence objectivity and be free of members should perform all professional conflicts of interest in responsibilities with the highest sense of discharging professional integrity responsibilities. A members should be independent in fact and appearance
ELEMENTS OF CODE OF PRACTICE Due Care Scope and Nature of Service A members should observe the professions A member should observe the principles of technical and ethical standards, strive the codes of professional conduct in continually to improve competence and quality determining the nature of services to be of services and discharge professional provided responsibility
A FINAL THOUGHT … Three Groups Will Pay Won’t Pay Will think about it
WHAT’S 8 % 1. 6. CRH : 76,000 Boston Scientific 11,800 6080 944 2. 7. Smurfit Kappa 41,000 Allied Irish Bank 11,384 3280 910 3. 8. Kerry Group 24,492 Bank of Ireland 11,255 1959 900 4. 9. Tesco Ireland 14,925 Icon Plc 10,300 1194 824 5. 10. Perrigo 10,220 Dunne’s Stores14,000 1120 817
IN CONCLUSION
END QUESTIONS ANSWERS
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