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TRUST APRIL 2018 SUSAN NAUGHTON ACII LCOI AGENDA ISSUES THAT NEED - PowerPoint PPT Presentation

BROKERS IRELAND ETHICS 2018 TRUST APRIL 2018 SUSAN NAUGHTON ACII LCOI AGENDA ISSUES THAT NEED TO BE ADDRESSED MOST REPORTED ETHICAL LAPSES IN 2017 KEY FINDINGS OF IBE SURVEY BARONESS ONORA O'NEILL: WHAT WE DON'T UNDERSTAND ABOUT TRUST


  1. BROKERS IRELAND ETHICS 2018 TRUST APRIL 2018 SUSAN NAUGHTON ACII LCOI

  2. AGENDA

  3. ISSUES THAT NEED TO BE ADDRESSED

  4. MOST REPORTED ETHICAL LAPSES IN 2017

  5. KEY FINDINGS OF IBE SURVEY

  6. BARONESS ONORA O'NEILL: WHAT WE DON'T UNDERSTAND ABOUT TRUST

  7. JOHN BOATRIGHT John R Boatright, Ethics in Finance (3rd Edn)John Wliey& Sons UK 2014 p2 Ethical misconduct is not always a matter of bad people doing bad things but often good people who stumble unwittingly into wrongdoing.

  8. NOT CRICKET ACTION CONSEQUENCES • Swift and severe punishment PETTY CHEATING but with conduct unbecoming and for Smith and Co bringing the game into disrepute. • Warner and Smith have both No one died, been cut from this year’s Indian Premier League, too. No one doped, • Loss of Multiple Sponsorships No one Injured for the team and the players No one fixed, and reduced value of TV Umpires did not change the ball.

  9. SPONSORS SAY • Ball-tampering scandal ‘inconsistent’ with firm’s values’ • “The decisions and actions taken by David Warner and Cameron Bancroft are not something that Asics tolerates and are contrary to the values the company stands for,” a statement read

  10. CHESHIRE CALHOUN CHESHIRE CALHOUN, & ORS HONEST WORK, A BUSINESS ETHICS READER, NY OUP2007 P130-1 On integrity Self knowledge, Strength of will … a master virtue, that is, less a virtue Courage, in its own right Honesty, than a pressing into service of a host of Loyalty, other virtues Humility, Civility, Respect Self Respect

  11. INTEGRITY V MISCONDUCT • Finance impossible without ethics. • Placing assets in hands of other people requires immense trust • Personal selling creates innumerable opportunities for abuse • Despite industry pride in levels of integrity misconduct still occurs.

  12. OBJECTIONABLE PRACTICES • Deception • Churning • Suitability

  13. DECEPTION ETHICAL ISSUE: ABILITY OF CLIENTS TO MAKE RATIONAL CHOICES Letter of the law Spirit of the Law • Truthful, Understandable Non • Explain all relevant misleading information • What's revealed what's not • Product Design • Strengths & Weaknesses • Disclose information about • Past Performance commission • Fees Charges Commission • Explain the disclosure Documents Boatright J, Ethical issues in Finance & Accounting Ethical Theory & Business Ed Beauchamp & Ors, Pearson Intermnational Edition p. 388.

  14. CHURNING ETHICAL ISSUE: BREACH OF FIDUCIARY DUTY TO TRADE IN WAYS THAT ARE NOT IN A CLIENTS BEST INTEREST. Spirit of the Law Letter of the Law • Broker Control • Nature of the Account v • Prohibition of Sales Volume of Trades Contests • Intent of the Broker • % of commission related to size of Clients account – not volume of transaction • Training & Oversight in firms

  15. SUITABILITY ETHICAL ISSUE: DUTY TO RECOMMEND ONLY SUITABLE FINANCIAL PRODUCTS • Fact Find - KYC • Specialised Knowledge • Product research • Suitable • Deliver good outcomes • Risk Appetite • Ability to pay • Reliable Markets 5.19 CPC

  16. FAIRNESS

  17. THE LEVEL PLAYING FIELD PHILOSOPHICAL ARGUMENT = FAIRNESS

  18. BUILDING TRUST WHAT WOULD MAKE IT BETTER

  19. CODE OF PRACTICE Extract from American Institute of Certified Public Accountants Code of professional Conduct • Responsibilities • Public Interest • Integrity • Objectivity & Independence • Due Care • Scope and Nature of Services

  20. ELEMENTS OF CODE OF PRACTICE Responsibilities Public Interest In carrying out their Members should accept the responsibilities as obligation to act in a way that professionals, members will serve the public interest, should exercise sensitive honour the public trust and professional and moral demonstrate commitment to judgements in all their professionalism activities

  21. ELEMENTS OF CODE OF PRACTICE Integrity Objectivity & Independence A member should maintain To maintain and broaden public confidence objectivity and be free of members should perform all professional conflicts of interest in responsibilities with the highest sense of discharging professional integrity responsibilities. A members should be independent in fact and appearance

  22. ELEMENTS OF CODE OF PRACTICE Due Care Scope and Nature of Service A members should observe the professions A member should observe the principles of technical and ethical standards, strive the codes of professional conduct in continually to improve competence and quality determining the nature of services to be of services and discharge professional provided responsibility

  23. A FINAL THOUGHT … Three Groups Will Pay Won’t Pay Will think about it

  24. WHAT’S 8 % 1. 6. CRH : 76,000 Boston Scientific 11,800 6080 944 2. 7. Smurfit Kappa 41,000 Allied Irish Bank 11,384 3280 910 3. 8. Kerry Group 24,492 Bank of Ireland 11,255 1959 900 4. 9. Tesco Ireland 14,925 Icon Plc 10,300 1194 824 5. 10. Perrigo 10,220 Dunne’s Stores14,000 1120 817

  25. IN CONCLUSION

  26. END QUESTIONS ANSWERS

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