TriMet Attitude and Awareness Survey November 2015 Highlights - PowerPoint PPT Presentation

TriMet Attitude and Awareness Survey November 2015

Highlights Overall approval of TriMet remains high. • 72% TriMet job approval; 74% Bus approval; 80% MAX approval TriMet is perceived as safe and reliable. • On a scale of 1 to 7, Bus reliability was 5.4 and MAX reliability was 5.7 • Over 7 in 10 approved of TriMet’s safe operation of buses (73%) and MAX trains (75%). Ridership is 77% (80% in 2014). • Shift to more MAX only rides. DHM Research | TriMet Attitude and Awareness Survey | November 2015 2

Public Mood

Regional optimism remains largely positive 68% 67% Right Direction 56% 48% 45% Statewide Right Direction Source: Multiple DHM Research Studies TriMet A&A Data 2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015 DHM Research | TriMet Attitude and Awareness Survey | November 2015 4

Ridership

Proportion of Riders down in 2015 81% 80% 80% 80% 78% 78% 77% 76% 76% 74% 75% 75% All riders 45% 44% 44% 43% 43% 43% 43% 41% 41% 41% 39% 37% Occasional, Regular, Frequent (at least 2 times /month) 2000 2001 2002 2003 2004 2007 2008 2009 2010 2013 2014 2015 DHM Research | TriMet Attitude and Awareness Survey | November 2015 6

Approvals & Satisfaction

Approvals down slightly from 2014, but remain above 2013 levels 85% 84% 83% 81% 80% 80% 79% 78% 79% 76% 77% 76% 77% 74% 74% 72% 69% 71% Overall job 71% Bus system 66% MAX system 65% 2007 2008 2009 2010 2013 2014 2015 DHM Research | TriMet Attitude and Awareness Survey | November 2015 8

Safe Operation

More than 7 in 10 approve of TriMet’s safe operation of vehicles Safe Operation: Bus Safe Operation: MAX 33% 36% 75% 73% 40% 38% 7% 9% 4% 7% 16% 9% Don't know Strongly disapprove Somewhat disapprove Somewhat approve Strongly approve DHM Research | TriMet Attitude and Awareness Survey | November 2015 10

Reliability

Both bus and MAX service are seen as reliable Top Box (5, 6 or 7) Top Box (5, 6 or 7) 7.0 75% 82% Very reliable 6.0 5.7 5.4 5.0 Scale 4.0 Midpoint 3.0 2.0 Not at all 1.0 reliable Bus MAX DHM Research | TriMet Attitude and Awareness Survey | November 2015 12

Non-riders perceive overcrowding as more of a barrier than do riders (New Questions 2015) How important is overcrowding as a reason you don’t ride? Non-riders (N=186) 11% 16% Very Somewhat How often do you reduce your trips on TriMet due to overcrowding? Riders (N=614) 3% 2% Almost always Usually DHM Research | TriMet Attitude and Awareness Survey | November 2015 13

Riders

More riders choosing MAX only; fewer making trips using Bus and MAX combined 52% 52% 44% 43% 39% 35% 34% 32% 21% 16% 14% 13% 6% 6% 6% 3% 2% 2% 2% 1% Bus only MAX only Bus and MAX WES LIFT 2010 2013 2014 2015 DHM Research | TriMet Attitude and Awareness Survey | November 2015 15

Frequent/regular riders commute to work on TriMet Infrequent/occasional riders use TriMet for recreation Frequent/Regular Riders 60% 55% 44% 42% 40% 34% 37% 34% Recreation Personal Go to airport Shopping Work Visit Medical School business friends/family appointments Occasional/Infrequent Riders 69% 37% 26% 24% 21% 13% 10% 7% Recreation Personal Go to airport Shopping Work Visit Medical School business friends/family appointments DHM Research | TriMet Attitude and Awareness Survey | November 2015 16

16% of riders ride a bike to connect to TriMet and they usually bring it on board (New Questions 2015) Do you bring the bike on Ride a Bike to Connect board or park it? to TriMet Service N=99 Almost every day Several times a week Park at A couple times a Bring on 84% stop/stati month board on 74% 20% Less than once a month Both Never 4% 5% Don't 9% 16% know 2% 2% 1% Riders (N=614) DHM Research | TriMet Attitude and Awareness Survey | November 2015 17

Over half of riders (55%) would consider buying their fare using their smartphone or over the internet Would you ever buy your fare 45% 10% with a smartphone? (N=573) Would you ever buy your fare 48% 7% over the internet? (N=614) Yes Maybe DHM Research | TriMet Attitude and Awareness Survey | November 2015 18

Project Awareness

Awareness was higher for the Barbur HCT Project Awareness of Barbur HCT 21% Project Awareness of Awareness of Hop 13% Powell/Division Route Fastpass TM Those Aware of BRT, N=90 Awareness of Bus Rapid 11% Transit Aware Not 42% aware 56% % Aware DHM Research | TriMet Attitude and Awareness Survey | November 2015 20