W ORKSHOP ON G ENDER AND W OMEN ’ S E MPOWERMENT IN THE C LEAN C OOKING S ECTOR S CALING A DOPTION OF C LEAN C OOKING S OLUTIONS T HROUGH W OMEN ’ S E MPOWERMENT : A R ESOURCE G UIDE Friday, February 7th
Training Objectives 1. Understand how to use the Resource Guide and access the tools online 2. Leave with at least 2 concrete actions that you can apply to your program/business model in the next 2 months 3. Meet people and learn about organizations that can share best practices and be a resource to you as you implement best practices in your own projects 4. Understand basic gender terms 5. Identify at least 1 activity/intervention that you might consider integrating into your project/business model and think through a plan for considering it for implementation
Review of Materials in Packets • Agenda & Participant list • Note Taking Worksheet – use throughout the day • Alliance Gender Strategy • Every value chain segment has: • Overview of key concepts & best practices • Example tools • Checklists – at the end of the session, check off whether you already implement these best practices • Activity handouts/worksheets for workshop • How to Use the Resource Guide handout • Women’s Empowerment Fund (WEF) guidance • Workshop questionnaire and feedback form
Why does the sector need to focus on women and gender issues? Women, as the users, will ultimately determine use and adoption Women entrepreneurs are an untapped resource – Women are the fastest growing cohort of entrepreneurs and business owners in many developing countries Women entrepreneurs can better reach female consumer segments and increase overall sales Women can enhance development impacts – Women reinvest 90% of their earnings back into their families and communities Has anyone seen evidence of this first hand? Let’s share a few experiences.
So if we know it is critical, why isn’t everyone focused on it? What are the challenges around scaling women’s empowerment, entrepreneurship, and addressing gender? Capacity of implementing organizations to address gender and women’s entrepreneurship Financing needed for gender needs to be strengthened: components of cookstove and - Resource Guide fuel projects: - Gender capacity building through - Women’s Empowerment Fund Capacity Development Facility Need increased evidence of the specific gender impacts in the sector: - 3 gender studies currently underway - Applied research and M&E for Alliance grants
The Resource Guide serves as the foundation to build capacity to address gender and empower women - Accessible information and resources : The Gender Online Knowledge Hub features over 55 tools - Resource Guide implementation : workshops, trainings, grant opportunities, & media - Series of publications
Each value chain section includes: – An overview of the value chain segment – List of best practice for integrating women in that segment – Case studies that show application of best practices – Stories of individual women – A chart linking best practices with tools and resources • All tools can be downloaded at www.cleancookstoves.org/gender PRODUCT AFTER-SALES CONSUMER SUPPLIER DISTRIBUTION PRODUCTION DESIGN SERVICE FINANCE FINANCE
Universal Best Practices • Conduct analysis to understand gender roles and dynamics in a community • Develop a strategy to engage men • Schedule times and locations of meetings/activities around women’s availability and remain flexible • Identify and build strong local partnerships with trusted individuals and organizations; Strongly consider working with women’s groups • Conduct gender sensitive training on relevant topics; Offer continuous training opportunities and mentorship • Examples of interesting tools: – Tips for conducting a gender analysis at the activity or project level – Toolkit on engaging men and boys – Monitoring form for measuring sustainability of women’s groups – Business training toolkit for women
Working with Men • Resistant / obstructive – Be aware and deal with resistance • Involve as supportive partners / change agents – Sensitize leaders, fathers, husbands – Separate activities, m/f promoters – Men’s awareness of cookstoves benefits – Men’s involvement in design and cooking – Joint budgeting, decision making, loans – Gender equality benefits all How have men responded when you try to work with women? What are some creative ways to work with men?
Best Practices DISTRIBUTION • Create selection criteria Women can be the key • Create market maps and emphasize to scaling distribution. customer service within trainings Women have access to • hard-to-reach Offer trial periods households, can utilize • Provide an entrepreneur starter woman-to- woman package marketing techniques, and are trusted • Use gender-informed marketing promoters of messages/methods household products • Create a tiered system of among their peers. accountability • Provide incentives CASE STUDIES • Practical Action Provide opportunities for successful women to share their experiences Solar Sister and take on leadership roles The Paradigm Project • Engage intermediaries and work CARE with men to provide transportation ESVAK support Living Goods • Create central product hubs
DISTRIBUTION Tool Examples Women can be the key to scaling distribution. Women have access to • Selection Guide Example: hard-to-reach households, can utilize Entrepreneur Screening woman-to- woman Score Sheet marketing techniques, and are trusted promoters of household products • Mapping the Market among their peers. • What to Put in an Entrepreneur Starter Kit *Tools for each best practice on the Alliance Gender Online hub
Best Practices AFTER-SALES SERVICE • Offer product trial periods Women are well- • Provide support networks positioned to ensure and oversight proper maintenance and • Provide warranties with care of improved cooking women servicing repair solutions. Woman- to- and/ or maintenance needs woman knowledge transfer in maintenance • Emphasize technology, repair, after-sales, and is often more effective customer service within than man-to-woman trainings knowledge transfer, particularly in • Create central energy hubs where maintenance and conservative service can take place communities. Women have direct access to • Encourage the use of or users. provide mobile phones CASE STUDIES SURE *Tool Examples: Grameen Shakti • Warranty Examples CEDESOL • How to Create an Upesi Stove Guide
AFTER-SALES SERVICE Women are well- Tool Examples positioned to ensure proper maintenance and care of improved cooking solutions. Woman- to- woman knowledge transfer in maintenance • Warranty Examples is often more effective than man-to-woman knowledge transfer, particularly in • How to Create an conservative communities. Women Upesi Stove Guide have direct access to users. *Tools for each best practice on the Alliance Gender Online hub
Overview of Distribution Breakout Options • Mapping the market – Practical Action will lead an exercise on how to map the market. Mapping the market is a process of visualizing the connections between market actors, the issues that affect them and the services that support them. – Mapping the market provides practitioners with a theoretical framework to help design initiatives and promote dialogue, reflection and awareness. Using this map, practitioners can explore where and how to engage women. • Empowerment training – ESVAK will lead a session on Empowerment training, which is designed to foster women’s sense of self, resulting in greater self -esteem, motivation, self-respect, and self-reliance. – Empowerment and leadership training can enhance women’s abilities to be successful as entrepreneurs in the cookstove value chain to increase sales and adoption.
Best Practices PRODUCT DESIGN • Conduct household questionnaires and surveys, as well as one on one discussions Women ’ s input in design is critical. Engaging • Conduct expert interviews women can help generate demand, • Conduct focus group discussions create appropriate • products, and increase Conduct cookstove performance tests with users in adoption. the field to ensure performance • Observe women cooking on CASE STUDIES both their traditional cookstoves and with the improved models EcoZoom Potential Energy • Conduct cookstove field trials and gather feedback
PRODUCT DESIGN Tool Examples Women ’ s input in design is critical. Engaging women can help generate demand, • Household Questionnaire create appropriate products, and increase adoption. • Focus Group Discussion Template • Testing protocols *Tools for each best practice on the Alliance Gender Online hub
PRODUCTION Best Practices Women can be • Integrate livelihood economically empowered opportunities for women in manufacturing in the production of clean processes that involve cookstoves. As producers, producing components women become experts in locally the products they use • Work with women ’ s regularly and are likely to groups or create groups of further help generate women to scale efforts, awareness and demand build capacity, and provide a support system among a wider cadre of consumers. • Provide training on quality assurance and quality control; Provide production manuals CASE STUDIES ICSEE GERES TIDE
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