10-13 May 2018 Tradestand Guide to Judging and Presentation at RHS Malvern Spring Festival 2018 Before completing the application, please read through this document. It explains: 1. Tradestand selection criteria 2. Required presentation standards 3. New tradestand assessment and judging process 1. Tradestand Selection Criteria The following criteria are applied to the selection of tradestand exhibits: Relevance and quality of product (preference given to garden related and horticultural products) Balance of product categories within the show Permanent business address, quality website, clear contact details Stand design including imaginative use of plant material Courteous, professional and friendly staff Good after-sales service including order fulfilment Tradestand awards record with Three Counties / RHS Absence of complaints made to Three Counties / RHS and compliance with Three Counties / RHS regulations Prompt payment of show invoices Sufficient staffing levels during show open hours Geographical relevance Support for RHS and Three Counties shows
2. Required Presentation Criteria The following are positive and negative points that should be considered when designing a trade stand. They also offer guidance for judging criteria. Positive Design Features Creativity Presentation Design Plant material incorporated The finish of the display is The customer is able to into the display is of good good safely and without difficulty quality and imaginatively (crowds permitting) see the used display, if possible with easy access on to the stand An original and innovative Any related literature is Maximum use is made of approach to the displayed tidily and is easily the whole display area. presentation of the display accessible Attention should be paid to the overall dressing of the stand, in particular to the side and back walls above eye-level, where appropriate, to the ceiling Good and imaginative use Labelling is clearly and The stand is tidy and free of has been made of the site neatly printed and any items not directly presented, and not related to the display (such obtrusive as briefcases, tools, food etc) and the storage area (if applicable) is artfully concealed Where relevant, eg in the Products are displayed in Where relevant, good and case of pots and statuary, such a way as to provide sympathetic use has been products are presented in guidance on their use made of common such a way as to provide boundaries by exhibitors new and imaginative ideas with adjacent site for their use. With regard to Where applicable, an conservatories, structures educational aspect is are displayed in such a way demonstrated as to stimulate the viewer’s imagination in terms of variety of usage The design and presentation Products are displayed in of the stand makes the such a way as to provide products and/or services guidance on their use. offered by the exhibitor easily identifiable and their usage clear
Negative Design Features Stand fixtures and fittings have clearly been designed for use elsewhere and no attempt (or unsatisfactory attempt) has been made to adapt them for an RHS flower show Exhibit is misleading to the public Exhibit build, features or fittings are of poor quality Signage/labelling is brash in appearance (for example using day-glo colours) or poor quality, obscured or absent Plant material is of poor quality, minimal or absent Too much attention is concentrated on selling strategies and insufficient attention is paid to the quality of the display. Stand is presented in a tradeshow style, not appropriate for a flower show Too much emphasis on non-horticultural elements eg fitted kitchens, sitting room furniture etc Exhibitor has breached tradestand regulations or has spread outside their allocated space Exhibitor has not considered their location within the showground and therefore not created appropriate boundaries or boundary is poorly defined Flooring is of poor quality Artificial plant material is used Storage has not been incorporated into the exhibit Garden furniture and building interiors are not dressed
3. New Tradestand Assessment and Judging Process Tradestands are assessed for the standard of exhibit presentation and awards are made at the show. Exhibitors are encouraged to display their products to the highest standard. Assessment results will be taken into consideration when allocating space at all future RHS shows. Assessment results are not an endorsement of the product/services on display, they are awarded for the presentation of the exhibit. Award Categories Award Awarded for Awarded Best in show The tradestand with the Best tradestand in show highest standard of trophy presentation at the show 4 star Excellent presentation 4 star certificate 3 star High quality presentation 3 star certificate Good A good standard of Letter delivered at the show presentation Poor Standard of presentation Letter delivered at the show does not meet required levels
Tradestand Presentation The following are examples of what we would consider to be a minimum standard of exhibit presentation. If in doubt please contact us for further guidance: Notes: Neat and ordered layout, unobtrusive pricing, backdrop, coordinated and appropriate product storage. Award: RHS 3* Notes: Innovative and appropriate stand design, good use of colours, good use of plants Award: RHS 3*
Notes: Well considered layout, excellent use of plants, well presented staff Award: Best in Show Notes: Innovative way to display product (artificial grass), excellent use of plants / shrubs as backdrop. Award: Sponsor’s s tand so not included in judging
Notes: Well considered layout, good use of plants and patio. Award: RHS 4* Notes: Good use of stand space and appropriate for island space (good view from all sides), good use of plants. Well thought design. Award: RHS 3*
Notes: Excellent use of planting, impressive effort to build a garden as part of the stand design. Award: Best in Show Notes: Appropriate and creative backdrop and storage of product, good use of planting to detail use of product, product information well presented, appropriately dressed staff. Award: Silver
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