Tourism Review and Outlook Failte Ireland Annual Statement 9 th January 2014
FI Tourism Sentiment Index 80 Positive 70 60 50 40 30 20 10 Negative 0 2007 2008 2009 2010 2011 2012 2013
2013 at a glance… • Visitors: +7% (6.7m) • Total Revenue: +6% ( € 5.7bn) • Exchequer Returns: € 1.4bn • Employment: +12% (c.200,000) • The Gathering : € 170m (53% of visitor growth) • Tourism Firms: 72% recording growth
2013 in context…revenues (€‘000) 4000 3500 3000 2500 2000 1500 1000 500 0 2007 2008 2009 2010 2011 2012 2013
2013 in context…visitors (‘000) 8000 7000 6000 5000 4000 3000 2000 1000 0 2007 2008 2009 2010 2011 2012 2013
North America: +15% 2008-2013 1200 1000 800 600 400 200 0 Visitors
Mainland Europe: +6% 2008-2013 3000 2500 2000 1500 1000 500 0 Visitors
Britain: +5% 2007-2013 4000 3500 3000 2500 2000 1500 1000 500 0 Visitors
Value for Money – net ratings 36 24 13 0 -5 -11 2008 2009 2010 2011 2012 2013
Purpose of Visit % change 2013/2012 Holidaymakers +8% Visiting friends/relatives +9% Business +3%
Failte Ireland Clients Up Same Down Staffing 36% 57% 6% Turnover 62% 19% 14% Profitability 49% 21% 20% O/seas ( € ) 65% 23% 6% Debt Levels 10% 46% 30% Digital Mktg. 65% 27% 1%
Industry Issues Mentioned at all Most mentioned Rising Costs 65% 45% Cash Flow Pressures 45% 25% Competition 50% 17% Poor Domestic Demand 37% 16% Accessing Credit 24% 9%
Firms recording overseas visitor growth Overall 72% Dublin 87% Shannon 81% West 81% South East 66% South West 64% North West 62% East & Midlands 57%
+17% +4% +12% +9% +8% +1% +11%
The Gathering 2013 • 5,000 registered gatherings • 250,000-275,000 incremental visitors • € 170m in revenue generated • € 13m Budget • € 8m in-kind support secured
Weighted Ranking of Gatherings 1. Longford 14.Westmeath 2. Leitrim 15.Laois 3. Mayo 16.Tipperary 4. Monaghan 17.Louth 5. Sligo 18.Limerick 6. Kerry 19.Wicklow 7. Clare 20.Offaly 8. Roscommon 21.Cork 9. Donegal 22.Wexford 10.Galway 23.Dublin 11.Cavan 24.Kilkenny 12.Carlow 25.Meath 13.Waterford 26.Kildare
2014 Prospects… 98% firms projecting a season at least as good as 2013 7 in 10 hotels anticipating further growth Advance booking already ahead of a year ago Strong expectations of North America and Mainland Europe ‘9% VAT’ cited as particularly significant (66% - 96%) B&B’s turning a corner – a marked jump in sentiment Additional 6,000-8,000 jobs in prospect
Growth: 3 Drivers Wild Atlantic Way Overseas Leisure Home Holidays Business Tourism
Holiday Growth: “Warm segments in existing core markets.” “Social “Curiously “Great Energisers ” Cultural” Escapers”
Focus: 3 Core Programmes Heritage Coastal Urban South, Midlands & Wild Atlantic Way Dublin East
The Wild Atlantic Way… Wild. Rugged. Liberating.
60 Businesses 2013 200 Businesses 2014
Independence Trail
Priorities Roll out Wild Atlantic Way - Investing & Selling Accelerate repositioning of Brand DUBLIN Develop new brand proposition to exploit Heritage in East/South Grow Business Tourism & Events : Leads & Conversion (Incentive) Revisit Home Holidays : Pockets of Potential Support Gathering Legacy Respond on the Skills issue - Quarter 1 Consult on Regulation - Quarter 1- 2
Thanks for listening
Supporting sustainable tourism growth
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