Total Access Communication Total Access Communication Total Access Communication Total Access Communication Q304 304 304 Conference Call Conference Call Conference Call Q 304 Conference Call 15 15 Nov Nov November mber 2004 2004 2004 15 15 November mber 2004
Disclaimer Disclaimer Disclaimer Disclaimer Click to edit Master title style Click to edit Master title style • Click to edit Master text styles • Click to edit Master text styles Certain forw ertain forward looking statements ard looking statements may be made in the course of the may be made in the course of the presentation. These presentation. T hese forw orward- ard- looking looking statements tatements generally generally can can be identified dentified by – Second level – Second level use of statements use tatements that hat include nclude words ords or or phrases phrases such such as as DTAC AC or or its its management management “believes,” “believes,” “expects,” “expects,” “antic “anticipates,” ipates,” “intends,” “intends,” “plans,” “plans,” “foresees,” “foresees,” or or • Third level • Third level other words other ords or or phrases phrases of similar imilar import. Si mport. Similarly, statements milarly, statements that hat describe describe – Fourth level – Fourth level DTAC’s AC’s objectives, plans objectives, plans or or goals goals also lso are are forw forward-l ard-looking ooking statements. All statements. All such uch forw forward-l ard-looking ooking statem tatements ents are are subject subject to certain ertain risks isks and and uncertainties uncertainties that that » Fifth level » Fifth level could cause could ause actual actual results results to to differ differ mat aterially erially from from those those contem ontemplated by plated by the the rel relevant evant forw forward-l ard-looking ooking statement. T statement. The he forward-l orward-looki ooking ng statements contained in statements contained in the slides are not and should the slides are not and should not be constructed as representations not be constructed as representations of the future of the future performance of DTAC and that such performance of D and that such statements are an expression of the statements are an expression of the Company’s revi pany’s reviews based on based on its current view its current view and certain assumptions including, and certain assumptions including, but not limited to, prevailing economic but not l ed to, prevailing economic and market conditions and and market conditions and currently currently available information. avai lable information. 2 2 Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 2 2 Investor Relations: IR@DTAC.co.th 2 Tel. (66) 2 202-8000 ext. 30890-2
Summary Summary Summary Summary Click to edit Master title style Click to edit Master title style • A significant YoY YoY growth of operating results and growth of operating results and • A significant • Click to edit Master text styles • Click to edit Master text styles strengthening of BS and CF continued strengthening of BS and CF continued – Second level – Second level • Efficiency gradually improved by cost control • Efficiency gradually improved by cost control • Third level • Third level • Intense competition remained and market growth • Intense competition remained and market growth – Fourth level – Fourth level slowed down slowed down » Fifth level » Fifth level • Focus on service innovation, network quality • Focus on service innovation, network quality improvement and distribution expansion and distribution expansion improvement maintained maintained • Uncertainties on regulatory issues remained • Uncertainties on regulatory issues remained • Guidance on key operational data for 2004 2004 and and • Guidance on key operational data for 2005 2005 3 3 Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 3 3 Investor Relations: IR@DTAC.co.th 3 Tel. (66) 2 202-8000 ext. 30890-2
Market Environment Market Environment Market Environment Market Environment Click to edit Master title style Click to edit Master title style Market share of subs has been maintained Net adds have declined for a few months due to @ 29% high competition and slowdown in the market • Click to edit Master text styles • Click to edit Master text styles • More intense competition – Second level – Second level • Continue to maintain market share of • Third level • Third level subscriber as well as to focus on market share – Fourth level – Fourth level of revenues » Fifth level » Fifth level Market is still growing but at a slower rate. There were approximately 800K churned customers Penetration rate was ~42% at end Q304 in the market and it has been increasing since May. Source: Company’s 4 4 estimates Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 4 4 Investor Relations: IR@DTAC.co.th 4 Tel. (66) 2 202-8000 ext. 30890-2
Key Strategies for Revenue Growth Key Strategies for Revenue Growth Key Strategies for Revenue Growth Key Strategies for Revenue Growth Click to edit Master title style Click to edit Master title style I. Positioning II. Service Innovation Value Added Services Jai Dee Borrowing Maximize • Click to edit Master text styles • Click to edit Master text styles happy Jai Dee D TAC Exchange 50 Bt Voucher – Second level – Second level my Friendly Value for Money Innovative Happy • Third level • Third level Go-Inter • Continue to offer innovative and friendly product and services to SME meet customers’ needs and lifestyles – Fourth level – Fourth level Corporate Solutions • Positioning on “Value for Money” is weakening due to intense » Fifth level » Fifth level competition in the market BABY SIM MY 3 plus 1 1 Bt Promotion III. Network Quality IV. Distribution Network 1. Continue our commitment to be best in 20 largest cities Change in E-Refill by end MGT DTAC Shops* 2. Proactive management on CAPEX spending 2Q05 396 Sales Tracking System DTAC DTAC Traditional Non-Traditional telecom telecom shops shops Saha Patanapibul > 50,000 outlets 752 Registered Independent dealers ICC 3,000 Counters 5 5 * No. of DTAC shops and dealers were as of 31 > 30,000 Icecream carts Dec 03 Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 5 5 Investor Relations: IR@DTAC.co.th 5 Tel. (66) 2 202-8000 ext. 30890-2
Brand Attributes Brand Attributes Brand Attributes Brand Attributes Click to edit Master title style Click to edit Master title style Postpaid Prepaid ● Decreasing rates per minute for Choice: selection of Happy • every minute used after 75 bundled Times (off-peak hours) for • Click to edit Master text styles • Click to edit Master text styles minutes discount rate ● Selection of billing date Flexibility: on usage level • ● Setting usage level – Second level – Second level and budget • Target at low volume users ● Discount on longer minute call • Third level • Third level ● Secretarial services who value connectivity • Longer validity period with ● Special discounts at shops nationwide – Fourth level – Fourth level ● Premium customer services standard rate per minute » Fifth level » Fifth level my 3 plus 1 my 3 pl us 1 Happy Jai ppy Jai Dee Dee • Launched on 19 August 2004 • Introduced on June 22, 2004 • Allow prepaid subscribers using some extra- • For ‘my’ subscriber, make 3 special emergency refill of 30 baht calls in a day …get one free call up to 2 minutes Jai Dee Exchange Dee Exchange Maxi Maxi L Life fe • Introduced on October 6,2004 • A wide range of exclusive • Allow prepaid subscriber to change the services for ‘Maximize’ remaining days for additional call credit and vice versa subscribers 6 6 Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 6 6 Investor Relations: IR@DTAC.co.th 6 Tel. (66) 2 202-8000 ext. 30890-2
Ongoing Discussion on Regulatory Issues Ongoing Discussion on Regulatory Issues Ongoing Discussion on Regulatory Issues Ongoing Discussion on Regulatory Issues Click to edit Master title style Click to edit Master title style DONE • Click to edit Master text styles • Click to edit Master text styles Privatization Privatization – Second level – Second level NTC NTC of of Concession Concession Telecom Act Telecom Act Interconnection Interconnection Establishment tablishment Regulatory Regulatory Conversion Conversion • Third level • Third level Bodies Bodies – Fourth level – Fourth level ONGOING » Fifth level » Fifth level TOT CAT Rate Condition Revenue Licensing Share 7 7 Investor Relations: IR@DTAC.co.th Investor Relations: IR@DTAC.co.th Tel. (66) 2 202-8000 ext. 30890-2 Tel. (66) 2 202-8000 ext. 30890-2 7 7 Investor Relations: IR@DTAC.co.th 7 Tel. (66) 2 202-8000 ext. 30890-2
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