Topic: Data for Better MQLs (& Summit Highlights)
WELCOME MARKETO USER GROUP LEADERS: Karen W. Sesona Manager, Marketing Ops/Campaign Management Tyler Technologies, Inc. karen.sesona@tylertech.com Pamela Brungardt Marketing Systems and Operations Manager NICE Systems Ltd. Pamela.Brungardt@nice.com
BIG THANKS TO OUR HOST Redefining the 21 st Century Classroom Kim Schwane Field Marketing Manager, Edmentum kim.schwane@edmentum.com www.linkedin.com/pub/kim-schwane/b/408/2b4 www.edmentum.com
INDUSTRY EVENTS Sirius Decisions Summit Marketo Summit 2015 Annual Marketo User Conference B2B Sales & Marketing Automation and Alignment April 13-15 May 12-14 San Francisco, CA Nashville, TN http://community.marketo.com http://www.siriusdecisions.com/ **After our speaker presentation, Dreamforce 2015 we’ll share key learnings from the summit last week Annual Salesforce User Conference September 15-18 San Francisco, CA www.salesforce.com/dreamforce/DF15/
UPCOMING MEETINGS 4 th Thurs every other month from 3-5pm • June 25 Lennox Int’l, Richardson TX – Speaker: Ryan Vong TBD? Extreme Marketo: Hooking Up With Hot Apps • Aug 27 Looking for host – also speaker & topic • Oct 22 Protiviti, Dallas/Galleria area – looking for speaker & topic • Recommended topics: trade show lead mgmt., nurture best practices, email deliverability tips, engagement programs and lead scoring… IDEAS? Please share topic ideas, volunteer to host or to present… email: karen.sesona@tylertech.com
CONNECT ONLINE • Visit our Blog for updates: mapdfw.wordpress.com • XX Connect via LinkedIn XX Marketo User Group - Dallas • Log-in and visit the (NEW): Marketo Community (mid-May) • Tweet the group's hash tag: #DMUG • Visit Marketo Web Site > Resource Area > Events > for great live webinars • *Visit Community re: Marketo Certification.
INTRODUCTIONS First time to attend? Please introduce yourself… • Your company … name … title • Sell to B2B or B2C audience? • How long a Marketo client? Salesforce? • 1- 2 questions you’d like answered in today’s session re: data challenges you’re looking to address
TODAY’S TOPIC Smarter Data for Better (MQLs) TOPIC: Marketing Qualified Leads. DESCRIPTION: Data is the most important unknown component in your campaign. Let’s discuss: • W hat ‘big data’ is and why you need to know • The definition of data, data types and data sources • Data segmentation • Turning data into MQL's • Data KPI's / campaign metrics After the presentation, Pamela Brungardt will share Marketo Summit Highlights (open forum - group discussion).
TODAY’S SPEAKER Craig has more than 20 years of digital marketing, Craig Roland campaign mgmt., leadership experience with Director of Marketing Development companies such as Deloitte, SAP and other Social123 consulting / investment organizations and is very craig.roland@social123.com familiar with data challenges in varying verticals. www.linkedin.com/in/craigroland Social123, a Marketo Launch Point partner, has been recognized in 2015 by Sirius Decisions as one of the top 10 B2B data contact companies in the world and provides the most accurate B2B self- reported sourced contact data. www.social123.com
MARKETO PRODUCT MAP – Q2 APRIL • Analytics Home Page Redesign - Private versus group report organization, and new home screen for quickly running ad-hoc reports.
MARKETO PRODUCT MAP – Q2 APRIL • Marketo Mobile Engagement , delivering compelling mobile experiences is easy. Create highly personalized campaigns that deliver compelling content without ever needing to rely on an app development team. New filters and triggers allow you to listen and respond on the mobile channel through push notifications.
MARKETO PRODUCT MAP – Q2 APRIL • LinkedIn Lead Accelerator Integration - Create an audience segment within LinkedIn based on Marketo static or smart list membership, allowing you to extend your nurture strategy to display and social ads. The Ad Bridge integration with LinkedIn Lead Accelerator allows you to securely create an audience segment within LinkedIn based on the members of any smart or static list.
MARKETO PRODUCT MAP – Q2 APRIL • Marketo Sales Insight for Salesforce1 - Your favorite Sales Insight features – lead feed, best bets, interesting moments, and add to Marketo Campaign – all available on the Salesforce1 app.
MARKETO PRODUCT MAP – Q2 APRIL • RTP - Account-Based Marketing Analytics - Get instant visibility of the performance of your key Named Account lists based on each stage in the buying cycle, with the new performance graph for your Named Account lists. The graph shows the stage of the visit from the key organization starting from awareness all the way to action, based on number of visits and status of visitor.
MARKETO PRODUCT MAP – 2015 EMAIL • Abort Email Program • Email Deliverability – tool by Litmus email rendering, spam scoring • Click Stats Report – shows physically where viewer clicked the link within the email design • No Longer Strip HTML attributes when importing HTML • Swap Email Templates
MARKETO PRODUCT MAP – 2015 • Marketo available on mobile for Practitioners – email programs, events – cancel, send, sample, top performers, unsubscribes • Subscribe to Smart Lists • Fully Responsive Landing Pages • Ability to MOVE Smart Campaigns – without cloning
MARKETO PRO TIPS EPISODE II: THE TOKEN STRIKES BACK Jeff Shearer & Adam New-Waterson • Tips from 2015 Presentation - Bit.ly/MKTOtoken • Tips from 2014 Presentation - Bit.ly/MKTOTips • Tracking Embedded YouTube and Wistia Videos in Marketo – bit.ly/MktoVideoTracking
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