Together, Let’s Build Airline Retailing NDC Program Update January 2020
What’s the market problem? Customer Experience Travel Agents Airlines Don’t have the freedom to Is not consistent Can’t easily access distribute their products depending on many airline across channels without where they search products that are being commoditized for travel and not available on the rich when shopping airline direct through travel websites agents
What do airlines want? Revenue opportunities Differentiation (product description) ▪ Merchandizing (ancilliaries, fare ▪ families) Personalization (based on loyalty, ▪ preferences) Dynamic Offers (based on ▪ personalization and other features) Cost savings Innovation & Competition ▪
Why NDC? NDC can help To modernize the way air products are retailed to travel agents, corporations and travelers What is NDC? A travel industry-supported program for the development and market adoption of a new data transmission standard Who can benefit from NDC? – Full service and budget airlines – Technology providers and travel agents – Corporates buyers and travelers
Traditional Flight Distribution Fares via 3 rd party Travel Schedule Global via 3 rd party Agents Distribution Travelers Systems Availability (TMC | OTA | Airline Independent) (Business | Leisure) Airline e-commerce engine
Airline Retailing in an NDC World Content Travel Aggregators NDC Agents Airline Travelers Offer & (GDS | New (TMC | OTA | Order Entrants) Independent) Management (Business | System Leisure) Airline Content NDC Aggregation Airline
Today´s Shop Interface Compare airlines mainly on price and schedule Source: Expedia December 2019
What is starting to look like with NDC
NDC Program Update
NDC Certification Updates Level 4 – Covering full Offer & Order Management & Servicing 55 companies Level 4 certified 35 Airlines – 10 NDC Leaderboard • 20 IT Providers & Aggregators • NDC@Scale for Airlines 9 Airlines certified NDC@Scale •
NDC Matchmaker Featuring more than 220 connections ! SEARCH | COMPARE | CONNECT with NDC partners www.iata.org/ndc-matchmaker
The Value chain is committed through Travel Management Global Travel Management Advisory Group Executive Council . Amazon. Allianz. AstraZeneca. . American Express GBT. . Bechtel. Gov’t. of Canada. LEO . ATPI/Direct Travel. BCD Travel. . Pharma. Microsoft. Nestle. . Carlson Wagonlit Travel. Clarity. . S&P Global. Ingersoll Rand. . Click Travel. CTM. Egencia. . UBS. Veritas . FCM Travel Solutions – and many more… – and many more…
Corporate Buyers See Opportunities Envision the future …Envision the future and advise on with NDC of the TMC of the TMC changes…… . • Content • The TMC • To Value accelerate • Cost Proposition to a in a New Future • Control Distribution Managed Landscape Travel • Customer Experience
Travel Agents See NDC as an enabler …have their reference and … architecture • Better Customer Service • Increased Productivity • More Competitive
The journey to 2020: IATA NDC Leaderboard
NDC transactions powered by an NDC API Dec 2019 data 25.0% 20% 20.0% 15.0% 12% 11% 10.0% 5.0% 0.0% Forecast Actuals
McKinsey see airline benefits from Retailing up to i.e. up to up to $40bn 4% $7 annual value revenue gain per passenger
Thank you www.iata.org/ndc www.iata.org/publications for subscription to NDC Hub
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