TO THRILL O THRILL Wowing consumers with brands they know and love - PowerPoint PPT Presentation

License TO THRILL O THRILL Wowing consumers with brands they know and love

Hi.

We’ve revolutionized the way people eat, cook, and enjoy food.

15M+ 15M+ 11M 11M Available in Brand 100M 100M 95% 95% Unique Readers Homes Aw Awar aren eness ess Visitors

WE TURNED FOOD CULTURE INTO POP CULTURE

Connecting everyone to the power and joy of FOOD. (It’s that simple.)

DIGITAL TELEVISION PUBLICATIONS CONCESSIONS MAGAZINE SPORTS AND AIRPORTS APPS WEB CANDLES WINE HOUSEWARES FOOD AND WINE FESTIVALS BOOKS

books

magazine

housewares

airports

wine

candles

Why LICENSING?

What’s our SECRET?

Our approach to LICENSING We look for partners who: • Share our passion • Understand our fan base & what appeals most to them. • Want to collaborate with our brand 17

Great partner? ABSOLUTELY .

We’re on EVERY PLATFORM 19

Everyone knows us.

We are so much more than a television network.

We have unparalleled expertise.

Easy partner? NOT EXACTLY .

We set high standards We protect our brand We’re serious about our advertising business

And that’s a good thing, for our partners and for us

Just some of the retailers where you can find Food Network branded products: 26

+

Why Kohl’s? They were our first for a reason.

• Product line connects to the heart & soul of our brand • Kohl’s customers are Food Network viewers • Kohl’s values our culinary expertise • In-store brand presence is unparalleled • Kohl’s sees the value of advertising with us = The perfect fit 29

Most important, we work really well together

1 Deliver great products

2 Innovative packaging

3 Solid Marketing

3 Advertising 34

Tremendous Growth • Launched in more than 800 stores in 45 states. – Now distributed to more than 1,150 stores in 49 states. • Began in 2007 with about 300 skus. – Now more than 1,100 skus 35

Success? YOU BET! OU BET! 36

Food Network claimed the Best Corporate Brand Program award at the 2010 International Licensing Excellence Awards 37

Adweek’s Hot List (twice in 2011!) Ad Age- The A-List (4 years in a row!) Min’s “Marketing Team of the Year” Winner (2011) Min’s “Marketer of the Year” Winner (2011) ASME National Magazine Award for General Excellence (2010) Min’s Editorial & Design Awards “Best Launch” 38

“Rising Star Growth Brand” by The Beverage Information Group (2011, 2012, 2013) PROMAX BDA Silver Winner for Consumer using integrated media for entwine + Townhouse + Food Network 39

Forbes: Top 10 Licensed Brand Extensions (2012) AdWeek: The best brand extensions (2012) 40

That’s the power of food

That’s the joy of partnership

THANK Y THANK YOU OU