THE YEAR AHEAD Mobile Content and Commerce Trends 2014
• Global trade association representing companies from across the mobile ecosystem • To advance, protect and champion mobile as an entertainment, engagement and commerce platform • Only association that offers a true international footprint with expertise in growth markets • Member diversity guarantees holistic and evolving mobile perspectives 1
Today’s moderator Andrew Bud – MEF Global Chair Andrew has been the Chairman of the Global Board of MEF since 2008 having helped found the organisation in 2001. From 2005-2008 he was a non-executive director of PhonePayPlus, the agency of UK regulator Ofcom responsible for premium-rate telecoms services. Andrew is the Founder and a Director of mBlox Inc, the world’s largest mobile engagement provider delivering enterprise SMS for companies worldwide. He is also Founder and CEO of iProov Limited, which provides next generation authentication services on mobile devices. He chairs Passiv Systems, a smart home energy management company, and is a Director of ETX Capital, a financial services provider. Andrew is a Chartered Engineer and Fellow of the IET, with a degree from the University of Cambridge. He delivered the 2009 Appleton Lecture for the IET on “New Approaches to Digital Distribution”, and in August 2009 was named by Telecoms.com as one of the top fifty mobile industry executives worldwide.
Today’s panel Olivier Bernard Vice President, EMEA - AppAnnie David Gosen European MD Digital, Online and Mobile ,Nielsen Tim Green Editor in Chief – Mobile Money Revolution Fernando Paiva Editor - Mobile Time, Brazil
Mobile Commerce Mobile Purchases Spend Participation 43% 39% 71% 70% 37% 65% 31% 26% 24% Low Spend Medium Spend High Spend 2011 2012 2013 Total Sample 2012 Total Sample 2013
Barriers to Purchase Via Mobile 40% 35% 27% 26% 26% 25% 25% 18% 16% 15% 14% 14% 14% 13% 13% 13% 12% 11% 10% 10% 9% 9% 7% 6% I can’t find It’s not easy I can’t buy I didn’t know I Trust Nett My network is I have no need You have to Poor browsing Had a too slow/takes to give/share too experience previous bad what I want to enough want I want could too long to much personal experience buy download information Total 2011 Total 2012 Total 2013
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2014 Predictions Olivier Bernard Vice President, EMEA - AppAnnie David Gosen European MD Digital, Online and Mobile ,Nielsen Tim Green Editor in Chief – Mobile Money Revolution Fernando Paiva Editor - Mobile Time, Brazil
Panel Discussion second screen mobile web v native apps wearables smart data OTT video consumer trust
Find out more. Get in touch. www.mefmobile.org info@mefmobile.org www.mefminute.com @MEF 10
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