The Virtual Immunization Communication (VIC) Network is a project of the National Public Health Information Coalition (NPHIC) and the California Immunization Coalition, funded through a cooperative agreement with the Centers for Disease Control and Prevention.
. Start Health - Stay Healthy National Immunization Awareness Month Webinar Objectives Introduce tools and resources for National Immunization Awareness Month (NIAM) Identify key messages for NIAM Share social media strategies and materials to complement NIAM campaign messages
A nationwide ‘virtual’ immunization community of health educators, public health communicators and others who promote immunizations.
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TITLE of PRESENATION National Immunization Awareness Month Campaign Kit Nancy Erickson Communications Director Vermont Department of Public Health
Start Healthy, Stay Healthy Communication Toolkit Goal: Promote the importance of immunizations across the lifespan throughout August 2013 July 9, 2013
National Immunization Awareness Month Key Messages • Vaccines are an important step in protecting against serious, and sometimes deadly, diseases. • Vaccines are recommended throughout our lives. A strong provider recommendation is one of the best • ways to ensure patients get the vaccinations they need when they need them!
August 2013 Communication Toolkit www.nphic.org/niam Off to College August 4-10 - Young Adults Back to School August 11-17 - Children/Teens Not Just for Kids August 18-24 - Adults A Healthy Start August 25-31 - Babies/Moms Web Resources NPHIC National Public Health Information Coalition CDC National Center for Immunization & Respiratory Diseases
www.nphic.org/niam NIAM Partners Promote the Importance of Immunizations for Life. Immunizations are one of the top 10 public health accomplishments of the 20 th Century. While vaccines have greatly reduced the incidence of many serious infectious diseases, immunization rates for some diseases are not meeting national public health goals. And not everyone realizes that vaccination aren’t just for children – they are needed to stay safe and healthy throughout your lifetime. The Communication Toolkit This toolkit is designed to help you communicate the importance of immunizations during the month – and throughout the year. Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies. It is structured to feature a different population each week: Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town. Get the Full Toolkit More Web Resources
www.nphic.org/niam/college NIAM Partners Banner Off to College: Young Adults Age 19-26 Vaccines are not just for children. Vaccines are needed throughout your adult life as well to help you stay healthy. Over time, immunity from childhood diseases may wear off and you may be at risk for new and different diseases. Getting ready for college means making sure you are up to date on all doses of all recommended vaccines – both to protect yourself and to do your part to keep illness from spreading in your community. The Communication Toolkit This toolkit is designed to help you communicate the importance of immunizations during the month – and throughout the year. Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies. Use the toolkit to design your own promotions. Mix and match, It is structured to feature a different population each week: copy or adapt the contents to fit the particular audiences, news and issues of your own locality or organization. LINK to Easy-to-Read Adult Vaccination Schedule (CDC) Get the Toolkit More Web Resources
Communication Toolkit 2013 August 4 ‐ 10 Young Adults Age 19 ‐ 26 Key Messages – EXAMPLE: College prep means making sure you’re up to date with your vaccines – not only to protect yourself, but also to protect your Off to College friends, classmates, teachers and others around you. Vaccine Information – Facts about flu, Tdap, HPV, shingles, meningococcal disease and vaccine safety. News Release/Drop-In Article – EXAMPLE: Off to College: Even Healthy Young Adults Need Vaccines - Think you outgrew the need for vaccines when you graduated from high school …? Social Media Messages – EXAMPLE: Off to Web Resources college? What vaccines do you need? Take this quiz: (Link to CDC’s vaccine quiz.) Supporting Resources – EXAMPLE: Link to
Communication Toolkit 2013 August 11 ‐ 17 Children, Preteens, Teens Key Messages – EXAMPLE: Preparing for school means gathering supplies and back packs. This is also the perfect time to make sure your children Back to School are up to date on their vaccines. News Release/Drop-In Article – EXAMPLE : Do you have a preteen or teen? Leaving their phone at a friend’s house, suddenly needing a ride somewhere … you knew there would be days like this. But did you know that you’d also need to take your preteens and teens to get shots? As they get older … Social Media Messages – EXAMPLE: Beat the rush. Get your children their back-to-school vaccines now: (LINK to CDC easy-to-read Web Resources childhood immunization schedule.) Web Links & Resources – EXAMPLE: Link to Adolescent Vaccination fact sheets, animated radar button
Communication Toolkit 2013 August 18 ‐ 24 Adults Age 26+ Key Messages – EXAMPLE: Adults need vaccines, too. Getting vaccinated is an important action you can take to protect yourself against Not Just for Kids serious and sometimes deadly diseases. Vaccine Information – Facts about flu, Tdap, Hep A+B, Shingles, Pneumococcal disease and vaccine safety. News Release/Drop-In Article – EXAMPLE: Health Care Professionals are Key to Boosting Adult Immunizations “Too few adults are taking advantage of the protection vaccines provide…” Social Media Messages – EXAMPLE: Help keep yourself and your family healthy. Find out which Web Resources vaccines you may need: (CDC’s adult immunization schedule LINK.) Supporting Resources – EXAMPLE: Link to VSI: Vaccine Scene Investigation video (CDC)
Communication Toolkit 2013 August 18 ‐ 24 Babies Age 0 ‐ 2 & Moms Key Messages – EXAMPLE: Vaccines give parents the safe, proven power to protect their children against 14 serious diseases before they A Healthy Start turn 2 years old. Pregnancy is a great time to plan for your child’s vaccinations – and to make sure everyone who will be around a newborn to get their Tdap vaccine. Vaccine Information – Spotlight on whooping cough. News Release/Drop-In Article – EXAMPLE: Five Important Reasons to Vaccinate Your Child – You want to do what is best for your children … Web Resources Social Media Messages – EXAMPLE: Is your baby’s next well visit coming up? Learn tips for maiing shots less stressful: (Link to Tips) Supporting Resources – EXAMPLE: Link to
www.nphic.org/niam/webresources NIAM Partners Banner Web Resources images of buttons/banners and instructions for use.
National Immunization Awareness Month Social Media Strategies Catherine Martin Director California Immunization Coalition
Start Healthy, Stay Healthy National Immunization Awareness Month August 2013
Social Media Strategies Share information, messages, and reports through social media sites in order to promote the goals and key messages of National Immunization Awareness Month to the general public, public health community, health care providers and the media.
Objectives • Promote importance of immunizations across the lifespan • Maximize earned media opportunities through on ‐ line conversations and sharing through social media • Utilize social media networks to circulate information and resources to target audiences • Highlight the campaign, encourage dissemination of campaign materials
Target Audiences • Consumer – Public – Parents of school age children, college students, Pregnant Women / Expectant Parents, Adults • Healthcare Providers – Primary Care Physicians, OB/Gyns, College Health Centers, Health Systems and Hospitals, Professional associations, Physician bloggers/ social media influencers • Media – Traditional News Media (Health Reporters),Social media mavens/ influencers, Providers on social media, Mommy Bloggers
Off to College August 4-10 Back to School August 11-17 Not Just For Kids August 18-24 A Healthy Start August 25-31
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