Table ronde : Le Sénat, Palais du Luxembourg, Paris lundi 5 décembre 2005 L’autopartage, Une alternative à l’usage privatif de l’automobile The Three Faces of Carsharing 1. The carshare business in 2 0 0 5 . 2. W e, ordinary people in our daily lives. 3. The starting place is the city. The Presentation 1. International Carshare Developments and Trends: 350 BC -2006 3 Six hundred world cities where you can carshare this morning 4 2. We, ordinary people in our daily lives 5 The kind of city you m ay not want. 6 3. The starting place is the city 7 4. Ten closing questions 8 Two hundred good places to carshare in France 9 5. And Next Steps 10 Presentation by Eric Britton World Carshare Consortium The World Carshare Consortium - http://worldcarshare.com The New Mobility Agenda is on line at http://www.newmobility.org Le Frene, 8/10 rue Joseph Bara 75006 Paris, France Tel: +331 4326 1323 Skype: ericbritton E: secretariat@ecoplan.org Backup: fekbritton@gmail.com EcoPlan International Innovation consultancy/advisory 9440 Readcrest Drive Beverly Hills, CA 90210 New Ways to Work in an Information Society: http://www.xWork.org T. +1 310 601-8468 E: eric.britton@ecoplan.org Skype: xWork-on-line
The Three Faces of Carsharing W hat is this? Here you have the working notes that I pulled together for the purpose of a presentation at this first and more official meeting here in France to query the usefulness of creating a better structure for carsharing here in France. They have been extracted from a much longer thinkpiece that I have been drafting on the subject with the same title, and which is available from us here if you wish. They will shortly be available in French, the language in which the presentation was of course given (after all, this is France.) The half day Round Table at the elegant French Senate was chaired and introduced by Senator Roland Ries, who as previously mayor of Strasbourg has taken a leading role in the politics of bringing to life new transport ideas, including support of that city’s pioneering carshare project. He was followed by Denis Baupin, the hard headed “transport czar:” of the city of Paris who put the carshare concept into the broader concept that Paris is following. Next we had presentations from the two leading French carshare operators sketching both the evolution of carsharing in general and more specifically in France in the last half down years. My talk was followed by an analysis of legal aspects and the eventual need for new legislation to support future carshare development, and that followed in turn by a Round Table discussion bringing together some representatives of local government and transport authorities. The afternoon closed with the first exploratory meeting for the formation of a new national carshare organization to guide and support future developments. Full information on the meeting and its follow-up will be found at http://www.newmobility.org, then clicking France Autopartage on the left menu: including the program and numerous follow-up pieces. What I can see in quick retrospect was that the standard was very high, that considerable differences in views and priorities emerged, but that the idea of carsharing in France has with this first high profile public session taken a next important step to its deserved and necessary bright future. The bottom line of my presentation here, as you will quickly see from the following, is that we feel the time has come for carsharing to enter into full speed here in France. Not sustainable much as a specific transport activity in its own right – though when well implemented it can do a fine job at that – but as a key to a multi-level city-wide mobility system that for the first time can begin to compete fully and favorably with the “old mobility” system (namely a car stuck in traffic). And as good a next step as any will be for us to get together to create a national association capable of bringing together the main strands and forces that can make it work. Finally, if you wish to place a bet about the pace of carshare development here in France over the est of this decade, there is still room for you within my € 10k upper limit, so get in touch via eric.britton@ecoplan.org. We will set up a little written contract and confirmation. And I’ll tell you where you can deposit your lost wager as soon as we get the 30 th new system in place. That’ll probably be well before 2010. eb – Paris, 6 December 2005 Eric Britton, World Carshare, speaking notes of 12/6/2005 p. 1 of 14
The Three Faces of Carsharing Eric Britton, World Carshare, speaking notes of 12/6/2005 p. 2 of 14
The Three Faces of Carsharing 1 . I nternational Carshare Developm ents and Trends: 3 5 0 BC - 2 0 0 6 • Ca. 350 – Aristotle writes "On the whole, you find wealth much in use than in ownership." • 1948 – Selbstfahrergenossenshaft and the rest – 2300 years later • 1960’s – The “miracle” of PRT and automatic small vehicle transport (precursors of carsharing 2005?) • 1972/4 – Two great carsharing projects: ProcoTip and Witkar start . . . and stop • 1980’s – Slow, spread out, start-and-stop diffusion – but it doesn’t stop there • 1987+ – Carsharing starts to come of age: Pre-Mobility & StattAuto set pattern. As projects multiple around (mainly) Europe, World Carshare Consortium established • Late nineties – Carsharing picks up speed and starts to establish itself in country after country (fast here, slower there. . . including France) 2005 -- More than 150 CSOs identified in World Carshare inventory 1 • • 2006 -- More than 650 cities around the world where you can carshare this morning It’s suddenly 2005 and things no longer look as they did. The carshare business is out of the cradle and at present enjoying outstanding expansion across W. Europe and N. America, with steady progress in some Asian cities as well. Among the leading “more of everything” developments of the last two years have been: o More Cities are getting into the business at accelerating rates. o More Countries: Carshare operations are beginning to crop up in countries which until very recently have had little or none. o More Management : Without high management competence and entrepreneurship, carsharing operations cannot survive and prosper o More Competition: We are beginning to see cities with more than one carshare operator – opening up a new generation of challenges to and opportunities for city government policies. o More Players: A crescendo of more active involvement on the part of some automobile firms and car rental groups o More Money: The appearance of larger investors and venture capitalists (meaning that carsharing is starting to look like a technology business); o More Technology: Steady movement toward increased technology content at all levels of the enterprise and the customer link to service. Where does that leave us today? In brief: • Carsharing is most definitely no longer an “infant industry”. This means that you can without hesitation consider it as a transport option for your city. • The critical bottom-line in 2005 is the professionalism of organization and the business formula of the enterprise. • There are a growing collection of groups and experts in the field who have proven that they know how to plan and deliver these services successfully -- and now available to work with you to make a success of your new start-up. (Many of whom are identified in the Supplier Annex here.) • Carsharing succeeds or fails as a result of deep partnerships with their cities. 2006 bottom line 1: “This Product is ready for m arket” � 1 See Annexes (distributed separately or electronically via http://worldcarshare.com ) Eric Britton, World Carshare, speaking notes of 12/6/2005 p. 3 of 14
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