The Role of Philanthropy in Public Policy Campaigns Ellen Buchman - PowerPoint PPT Presentation

Presenting Sponsor The Role of Philanthropy in Public Policy Campaigns Ellen Buchman Bob Tracy Vice President Director of Government Relations The Opportunity Agenda & Public Policy Minnesota Council on Foundations www.unitedphil forum .org

Str trategic F Fram amework f for a a Cam Campaign Campaigns must be rooted in core values and bring value to the organization(s); target audience(s); and/or the community at large. Campa paign d n defini nition: n: An Initiative that uses coordinated strategies to achieve SMART goals for short-, medium-, and/or long-term outcomes. Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org

SMART C Campa paign G n Goals S pecific T ime- M easurable Bound R elevant A ctionable Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org

When n is a a c campa paign n a c campa paign? n? Ana naly lytics t to c cons nside ider  Is there a distinct value(s) (competitive advantage) added with this campaign? To whom?  Does the campaign mobilize, benefit, and/or further unify stakeholders involved, and/or build public will toward the goals it is trying to achieve?  Do stakeholders involved have the capacity and resources to deliver results?  Is the campaign of such broad importance that to be disengaged would render less relevance? Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org

Value Proposition ≠ Campaign ≠ Strategic Framework Justice Reform 21 st Century Policing JUSTICE Advancing Immigrant Rights Economic Security Our Values INCLUSION & OPPORTUNITY Education Equity Fighting Hate & Bias Equity and Access in Media & Tech Fair Courts DEMOCRACY Voting Rights Civic Engagement Fair & Accurate Census Ellen Buchman, Vice President, The Opportunity Agenda ebuchman@opportunityagenda.org

Philanthropy and Public Policy Campaigns PolicyWorks March, 2018

 The leadership commitment  Your advocacy campaign  Supporting advocacy campaigns

MCF Public Policy Decision-making Framework The “Leadership” Commitment

Goals Principles Public Policy Statements & Positions Legislative Statement Annual Advocacy Leadership Agenda Initiative

The Advocacy Toolkit Direct Engagement in Public Policy Lobbying Research and Convening dissemination Networking Policy Development Coalition building Grassroots Lobbying Leadership Public Education Evaluation Development Media Advocacy Resource Development

Levels of Commitment Lead – Unique, significant and sustained commitment. 1 Advocate – Significant commitment. Policy development with lobbying. 2 Support – Purposeful commitment. Engage through coalitions. 3 Educate and Promote – Limited commitment. Member and public ed. 4 Monitor – Networking. Collecting and sharing information. 5

Your Advocacy Campaign MCF Leadership Commitments

Endow 25% tax credit for contributions to permanent endowments held by MN community foundations.

Endow 2012 – Hired lobbyist. • Introduced the bill. MN 2018 – Expand charitable • giving; increased awareness about the role of community foundations.

Endow MN

Minnesota Census Mobilization Partnership Fully-inclusive, Honest and Accurate Count s

2 3 1 Advocacy Enumerate! Awareness Engagement Strategy

The Case for the Census

The Case for the Census

Promote civic engagement Create a permanent Census/ACS advocacy infrastructure

Supporting Advocacy Campaigns Capacity for All

Core Coordinated strategies • Short term Value(s) • Medium term • Long term •

Philanthropy and Public Policy Campaigns www.mcf.org PolicyWorks March, 2018

Presenting Sponsor Questions and Conversation www.unitedphil forum .org