THE #@&*$% The Power of Novelty
Novelty is experiencing the familiar in a new light
A Recipe for Action B ehavior = M otivation +A bility +T rigger BJ Fogg Model
Soil Your Undies
Novelty and the Peak-End Rule
Novelty and the Peak-End Rule
Ex Exper erience ience | Me Memor ory Headline Goes Here Slide content goes here
Think About… • How can I present the familiar in a new way? • How can novelty enhance how my attendees are able, motivated, and triggered to take action? • How can I use novelty to create memorable peak and end moments?
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