The of Football Business Strategies from the gridiron that will grow your business Brought to you by
The Football is the Customer
The e Power o of Anal alogy ogy Creativity Logic Analogy
The Power of Analogy Analogies lie at the root of some of the most compelling and creative thinking in business as a whole.
The Power of Analogy Analogy is a powerful cognitive tool for discovery and learning about new areas based on existing knowledge. –Journal of Statistics Education
The Power of Analogy “Growth comes through analogy; through seeing how things connect, rather than only seeing how they might be different.” – Albert Einstein
The Power of Analogy When we “see” the problem in a new way, the solution seems obvious. 7 I
Know what success looks like U.S. Marines from the 28 th Regiment 5 th Division raising the flag on Mount Iwo Jima in 1945
Success is measured in small goals First Down! Nice Catch! Way to get out of bounds! Way to cause that fumble!
Here’s what we think success looks like Marshawn Lynch’s Beast Mode run in 2010 REALITY: You will be tackled
Before I get tackled
Before I get tackled All-Time Player Rushes Catches Touchdowns Scoring % Rank Avg. 4.2 1 Emmitt Smith 4409 515 175 3.55% 4.3 2 L. Tomlinson 3174 624 162 4.27% 4.1 3 Marcus Allen 3022 587 144 3.99% 4.4 4 Walter Payton 3838 492 125 2.89% 5.2 5 Jim Brown 2359 262 126 4.81% 5.0 9 Barry Sanders 3062 352 109 3.19% 5.0 14 A. Peterson 2054 208 91 4.02% 4.3 27 M. Lynch 2033 239 80 3.52% 4.6 47 Terrell Davis 1655 169 65 3.56% 3.1 ??? Reggie Rivers 138 75 8 3.76%
DeMarco Marshawn Murray Lynch 2 yds 1 yd 9 yds 3 yds 3 yds 1 yd 3 yds 16 yds 1 yd 1 yd 6 yds 4 yds 15 yds 2 yds 3 yds 6 yds 28 yds 1 yd 5 yds 79 yds 15 yds 9 yds 1 yds 9 yds 1 yd 2 yds 5 games 9 games with no touchdowns with no touchdowns
It’s not about the scoring play. It’s about the scoring drive.
What is forward progress? Building Trust
The goal is to be trusted. The goal is to earn the next play. • Don’t disqualify yourself. • How do FB players disqualify themselves? • Not ready when called upon
The goal is to be trusted. The goal is to earn the next play. • Don’t disqualify yourself. • How do FB players disqualify themselves? • Not ready when called upon • Confused – Don’t know assignment • Freelance • Get a penalty • Make big mistakes
The goal is to be trusted. The goal is to earn the next play. • How do young players qualify themselves? Be ready when called upon • • Know your assignment • Do the basic things right Be prepared to come off the field • • Be prepared to stay on the field
Why is Tim Tebow out of the NFL?
Why is Tim Tebow out of the NFL? 10 S 88 G 10 20 30 40 50 40 30 20 10 G He held the ball for 10 seconds.
Teammates must be PREDICTABLE
Ed McCaffrey 12-yard route You must be predictable
Ed McCaffrey 12-yard route Do your job in a way that allows your teammates to also do their jobs.
Ed McCaffrey 12-yard route Do your job in a way that allows your teammates to also do their jobs.
Processing Inspection Origination Appraisal Underwriting Secondary Market Compliance Post Closing Title Closing
Active Listening in Football At the line of scrimmage In the huddle On the sidelines From a different perspective
Active Listening in Football
Failing to adjust to dynamic environment
Own Every Problem
Own Every Problem
Own Every Problem
Don’t complain about things that affect EVERYONE OMG! It’s Hot! OMG! It’s Wet! OMG! I’m Exhausted! OMG! It’s cold!
Understanding your competition Don’t get into a wrestling match with a sumo wrestler
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