The Lifting Rollator Green Team Ascent Alpha Prototype Motivation - PowerPoint PPT Presentation

The Lifting Rollator Green Team

Ascent Alpha Prototype

Motivation Independence US Adults 65+ (32.6M) 2/3 of falls/year do not require hospitalization • Elderly want to remain in own homes • Do not like to call for help when uninjured

Benchmarking Existing Products Independent Ascent Assisted Walker Rollator Lift Hoist $140 $200 - $300 $350 $1000+ Only assist walking & balance Movable lifting device

Technical Challenges Outline Functionality Safety Acceptance

Technical Challenges Functionality - Drive Train bottom view 1. 2. side view 3. Angharad Looking
in
depth
at
the
technology
used
in
the
walker.
 Two
lead
screws
run
by
belt
and
motor
that
ride
the
seat
and
handles
up
and
down
by
an
interface
carriage. Speed
?
 Noise
of
the
mechanism
has
been
damped
by
using
foam
to
encase
the
motor.

Technical Challenges Functionality - Power and Controls 1. 2. 3. se

Technical Challenges Safety - Seat 1. 2. 3.

Technical Challenges Safety - Structural Integrity 1. 2. 3.

Technical Challenges User Acceptance 1. 2. Noise output: 86 dB Comparable to 3. household food blender

Business Plan Manufacturing Cost Controls Drivetrain $15 $20 Frame Wheels/Brakes $5 Seat/Handles Final Assembly $10 $30 $20 • Total Cost of Goods Sold: $100 • Walker Price: $350 • Cost to Consumer: $200 Raphael

Business Plan Marketing and Pricing Target Market: Independent Elderly People Marketing Website Sales Force Doctors Senior Centers Raphael

Business Plan Market and Pricing Total Yearly U.S. Walker Sales: 830,000 units Target Maximum Sales: 8,300 9000 8000 7000 6000 Unit Sales 5000 4000 3000 2000 1000 0 1 2 3 4 5 6 Year 13

Business Plan Profit and Revenue Initial Investment Required: $170,000 Annualized Return (Three Years): 27% 3500 Thousands of Dollars Revenue Profit 2500 1500 500 1 2 3 4 5 6 -500 Year Raphael

Thank you! from the Green Team