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The Impact of Price Discrimination in Markets with Adverse Selection Andr Veiga (Oxford/Imperial) Jerusalem, May 2017 1 / 80 Question 2 / 80 Question I What is the welfare effect of community rating (CR)? 2 / 80 Why should we care?


  1. Continuum of CR policies I I consider the continuum of policies between zero CR and full CR I ignored by Levin, Handel et al, etc I Regulator chooses χ 2 [ 0 , 1 ] and p m ( χ ) is π m ( p m ( χ )) = χπ m ( ¯ p ) I χ = 0 ) zero CR I χ = 1 ) full CR I Industry profit is always χ ( π A ( ¯ p )+ π B ( ¯ p )) = 0 I CR lowers p A and raises p B Graph: paths of prices I 10 / 80

  2. Welfare & Intuition I Welfare is W ( χ ) = W A ( p A ( χ ))+ W B ( p B ( χ )) 11 / 80

  3. Welfare & Intuition I Welfare is W ( χ ) = W A ( p A ( χ ))+ W B ( p B ( χ )) I CR: I lowers p A ) mitigates adverse selection in A I increases p B ) reduces consumer surplus in B I shifts deadweight loss from A to B 11 / 80

  4. Zero CR ( χ = 0) Proposition 1 Zero CR ( χ = 0) maximizes welfare iff AC 0 A ) � AC 0 A ( p ? B ( p ? B )  0 . I High cost group ( A ) has less adverse selection 12 / 80

  5. Zero CR ( χ = 0) Proposition 1 Zero CR ( χ = 0) maximizes welfare iff AC 0 A ) � AC 0 A ( p ? B ( p ? B )  0 . I High cost group ( A ) has less adverse selection AC , c AC A = c A AC B c B p * = p A p ** ** * p A p B p B 12 / 80

  6. Zero CR ( χ = 0) Proposition 1 Zero CR ( χ = 0) maximizes welfare iff AC 0 A ) � AC 0 A ( p ? B ( p ? B )  0 . I High cost group ( A ) has less adverse selection AC , c AC A = c A AC B c B p * = p A p ** ** * p A p B p B I Perfectly informative signal: AC 0 A = AC 0 B = 0 12 / 80

  7. Zero CR ( χ = 0) Proposition 1 Zero CR ( χ = 0) maximizes welfare iff AC 0 A ) � AC 0 A ( p ? B ( p ? B )  0 . I High cost group ( A ) has less adverse selection AC , c AC A = c A AC B c B p * = p A p ** ** * p A p B p B I Perfectly informative signal: AC 0 A = AC 0 B = 0 I The condition seems empirically rare (Hendren EMA 2013) 12 / 80

  8. Interior Optimal CR Proposition 2 The unique interior optimal policy χ = ˜ χ satisfies σ A ( p A � c A ) = σ B ( p B � c B ) . 13 / 80

  9. Interior Optimal CR Proposition 2 The unique interior optimal policy χ = ˜ χ satisfies σ A ( p A � c A ) = σ B ( p B � c B ) . ⇣ ⌘ π 0 d I Uniqueness requires m < 0 dp m Q m I sufficient conditions: Q m log-concave and c 0 m < 1 I intuition: large marginal benefit of correcting large distortions 13 / 80

  10. Interior Optimal CR Proposition 2 The unique interior optimal policy χ = ˜ χ satisfies σ A ( p A � c A ) = σ B ( p B � c B ) . ⇣ ⌘ π 0 d I Uniqueness requires m < 0 dp m Q m I sufficient conditions: Q m log-concave and c 0 m < 1 I intuition: large marginal benefit of correcting large distortions I Higher σ A ) higher ˜ χ 13 / 80

  11. Full CR ( χ = 1) Proposition 3 Full CR ( χ = 1) maximizes welfare iff, at ¯ p , Q [ σ ]( AC A � AC B ) < AC 0 A � AC 0 0 < E 1 B . I High cost group ( A ) has more adverse selection I Similar cost levels I CR is a weak instrument ) must be used fully I similar to Levin 2001 14 / 80

  12. Full CR ( χ = 1) Proposition 3 Full CR ( χ = 1) maximizes welfare iff, at ¯ p , Q [ σ ]( AC A � AC B ) < AC 0 A � AC 0 0 < E 1 B . I High cost group ( A ) has more adverse selection I Similar cost levels I CR is a weak instrument ) must be used fully I similar to Levin 2001 I Take away: I informative signals should be contractible I some CR on poor signals can be desirable Graph: Full CR is optimal 14 / 80

  13. Extensions M>2 Signal Realisations I I e.g.: post codes, gender + age 15 / 80

  14. Extensions M>2 Signal Realisations I I e.g.: post codes, gender + age I policy has dimension M � 1: χ B ,..., χ M I interior optimal CR: σ A ( p A � c A ) = σ B ( p B � c B ) = ... = σ M ( p M � c M ) 15 / 80

  15. Extensions M>2 Signal Realisations I I e.g.: post codes, gender + age I policy has dimension M � 1: χ B ,..., χ M I interior optimal CR: σ A ( p A � c A ) = σ B ( p B � c B ) = ... = σ M ( p M � c M ) Two Products I I Two products j 2 { H , L } & mandatory purchase I as in Handel,Hendel, Whinston 2015 I UK annuities, US health insurance, auto insurance 15 / 80

  16. Extensions M>2 Signal Realisations I I e.g.: post codes, gender + age I policy has dimension M � 1: χ B ,..., χ M I interior optimal CR: σ A ( p A � c A ) = σ B ( p B � c B ) = ... = σ M ( p M � c M ) Two Products I I Two products j 2 { H , L } & mandatory purchase I as in Handel,Hendel, Whinston 2015 I UK annuities, US health insurance, auto insurance 15 / 80

  17. Summary I Optimal CR depends on group characteristics I CR beneficial if high-cost group I exhibits greater adverse selection I is more price-sensitive Calibration to US health insurance I 16 / 80

  18. Outline Theory 1 Environment & Data 2 Contract Choice Model 3 Counterfactuals 4 Conclusion 5 17 / 80

  19. I How to calibrate CR policy empirically? I Focus on UK annuities I Structurally estimate the joint distribution of demand and cost I Find optimal CR by I gender I age 18 / 80

  20. I How to calibrate CR policy empirically? I Focus on UK annuities I Structurally estimate the joint distribution of demand and cost I Find optimal CR by I gender I age I Empirical model builds on Einav Finkelstein Schrimpf EMA 2010 (EFS) I fewer covariates I no variation in rates I must use old data to estimate distribution of mortality 18 / 80

  21. UK annuities I Annuities provide income while buyer is alive I cost depends on individual mortality I £12bn annuitized in 2013 I Competitive: 14 providers, break-even rates 19 / 80

  22. UK annuities I Annuities provide income while buyer is alive I cost depends on individual mortality I £12bn annuitized in 2013 I Competitive: 14 providers, break-even rates I Workers contribute to DC tax-free funds ( φ ) throughout life I φ must be annuitized I individuals also have non-annuitized wealth I Annuities often purchased at retirement, but not necessarily UK annuities - Details I 19 / 80

  23. Contracts A contract has two main characteristics I Rate r 2 [ 0 , 1 ] : I yearly payment is φ r I rate is an inverse measure of price 20 / 80

  24. Contracts A contract has two main characteristics I Rate r 2 [ 0 , 1 ] : I yearly payment is φ r I rate is an inverse measure of price I Guarantee: g 2 { 0 , 5 , 10 } years 20 / 80

  25. Contracts A contract has two main characteristics I Rate r 2 [ 0 , 1 ] : I yearly payment is φ r I rate is an inverse measure of price I Guarantee: g 2 { 0 , 5 , 10 } years I Higher g ) lower r I Firms compete only in r 20 / 80

  26. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] 21 / 80

  27. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost 21 / 80

  28. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost I g = 10 is preferred by those with I high α I high β 21 / 80

  29. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost I g = 10 is preferred by those with I high α I high β I Pattern of selection depends on correlation between α and β 21 / 80

  30. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost I g = 10 is preferred by those with I high α I high β I Pattern of selection depends on correlation between α and β I if buyers of g = 0 (low β ) have low α (costly) ) g = 0 adversely selected 21 / 80

  31. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost I g = 10 is preferred by those with I high α I high β I Pattern of selection depends on correlation between α and β I if buyers of g = 0 (low β ) have low α (costly) ) g = 0 adversely selected I if buyers of g = 10 (high β ) have low α (costly) ) g = 10 adversely selected 21 / 80

  32. Demand & Adverse Selection I Individual choices are determined by I mortality α I bequest preferences β I rates [ r 0 , r 5 , r 10 ] I Low α ) high cost I g = 10 is preferred by those with I high α I high β I Pattern of selection depends on correlation between α and β I if buyers of g = 0 (low β ) have low α (costly) ) g = 0 adversely selected I if buyers of g = 10 (high β ) have low α (costly) ) g = 10 adversely selected I I will estimate the joint distribution of ( α , β ) 21 / 80

  33. Data I Proprietary data from a large UK insurer I July 2006 - June 2008 Interest Rates I I Contract characteristics: ( g , r ) I Individual-level variables: I date of purchase I gender I age I contract choice I fund size φ I use of financial advisor I life expectancy (computed by firm) I use of financial advisor I etc 22 / 80

  34. Sub-samples I Retirement age I Men: 65 I Women: 60 23 / 80

  35. Sub-samples I Retirement age I Men: 65 I Women: 60 I I will analyze 4 sub-samples independently: I Men 65 I Women 65 I Men 60 I Women 60 23 / 80

  36. Sub-samples I Retirement age I Men: 65 I Women: 60 I I will analyze 4 sub-samples independently: I Men 65 I Women 65 I Men 60 I Women 60 I Individuals might buy earlier due to I poor health I large wealth Sample Restrictions 23 / 80

  37. Information Firm’s'information Econometrician’s'information Contractible'variables:'gender,'age,'fund 24 / 80

  38. Rates I Rates depend only on: gender, age, fund size φ I r 5 for Men 65, as a function of φ : Rates for g=5 Independent of FA 8 7.5 rate in g=5 7 6.5 6 0 20 40 60 Fund (1K) With FA Without FA I Rates vary across individuals (unlike in EFS) Rates Imputation I 25 / 80

  39. Life expectancy I Life expectancy allows use of recent data LE Men60 Men65 1.5 1 .5 Density 0 Women60 Women65 1.5 1 .5 0 20 25 30 35 20 25 30 35 Life Expectancy Graphs by group 26 / 80

  40. Choices Men60 Men65 .8 .6 .4 .2 0 Women60 Women65 .8 .6 .4 .2 0 g=0 g=5 g=10 Graphs by group I About 65% of individuals choose g = 5 27 / 80

  41. Summary Statistics Table: Summary Statistics by Group Men 65 Women 65 Men 60 Women 60 Garantee 10-yrs 0.181 0.184 0.198 0.224 Garantee 5-yrs 0.703 0.614 0.680 0.623 Internal 0.824 0.460 0.714 0.485 Life Expectancy 23.58 26.14 28.64 31.14 Fund (1000s) 14.31 19.73 17.04 19.87 Financial Advisor 0.382 0.712 0.451 0.641 Postcode High 0.295 0.498 0.371 0.423 Postcode Med 0.359 0.296 0.362 0.344 Observations 3679 830 1733 4857 I Sample is representative of UK annuity buyers (Banks and Emmerson [1999]) 28 / 80

  42. Outline Theory 1 Environment & Data 2 Contract Choice Model 3 Counterfactuals 4 Conclusion 5 29 / 80

  43. Utility conditional on choice of g I Goal: estimate joint distribution of ( α , β ) 30 / 80

  44. Utility conditional on choice of g I Goal: estimate joint distribution of ( α , β ) I Time t 2 { 1 ,..., T } , with T = 65 I At t = 1, individual i choses a contract I Conditional on g , individual solves T + 1 T � � δ t S ti u i ( c t ) δ t H ti v i w t + G g ∑ ∑ = + V gi max t c t , w t t = 1 t = 1 | {z } | {z } alive dies subject to : w t + 1 = R ( w t + y t � c t ) . 30 / 80

  45. Utility conditional on choice of g I Goal: estimate joint distribution of ( α , β ) I Time t 2 { 1 ,..., T } , with T = 65 I At t = 1, individual i choses a contract I Conditional on g , individual solves T + 1 T � � δ t S ti u i ( c t ) δ t H ti v i w t + G g ∑ ∑ = + V gi max t c t , w t t = 1 t = 1 | {z } | {z } alive dies subject to : w t + 1 = R ( w t + y t � c t ) . I i chooses g if V gi = max [ V 0 i , V 5 i , V 10 i ] 30 / 80

  46. Parameterization: mortality ⇥ α i � 1 � e λ t �⇤ I Gompertz survival S ti = exp λ I α i captures mortality (observable, not contractible) I λ determines slope of S ti (calibrated) Survival Functions, 6 =0.11 1 LE=20 0.9 LE=23 LE=26 LE=29 0.8 LE=32 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 0 10 20 30 40 50 t 31 / 80

  47. Parameterization: utility I Utility from consumption and bequests is CRRA: u ( c ) = c 1 � γ v ( w , β ) = β w 1 � γ 1 � γ 1 � γ I β � 0 is bequest preference (heterogeneous, unobserved) 32 / 80

  48. Parameterization: utility I Utility from consumption and bequests is CRRA: u ( c ) = c 1 � γ v ( w , β ) = β w 1 � γ 1 � γ 1 � γ I β � 0 is bequest preference (heterogeneous, unobserved) I Assume same curvature γ I contract choice independent of (unobserved) initial wealth I variation in rates exogenous to contract choice 32 / 80

  49. Simulated Choices for Men 65 Annuity choices r 0 =0.071 ,r 5 =0.0705 ,r 10 =0.069 140 gar=0 gar=5 130 gar=10 120 110 100 - 90 80 70 60 5 5.5 6 6.5 7 7.5 8 8.5 , # 10 -3 33 / 80

  50. Calibrated parameters I Interest rate R = 1 . 0313 I average yield of 10-year zero-coupon inflation-index bond I Discount factor δ = 1 / R I Inflation 2.13% I Non-annuitized wealth w 1 = 4 φ (Banks and Emmerson [1999]) I Curvature γ = 2 (Friend and Blume [1975], Laibson et al. [1998], Hurd [1989]) I Gompertz shape λ = 0 . 11 (Levy and Levin [2014], Einav et al. [2010]) I Robustness checks on γ and λ I Remaining heterogeneity: β 34 / 80

  51. Unobserved heterogeneity in β I Assume β lognormal: ⇣ ⌘ ¯ β , σ 2 log ( β ) ⇠ N β ¯ β = β 0 + β φ log ( φ )+ β α log ( α )+ β FA FA + β INT INT + ... ... + β PcodeH Pcode H + β PcodeM Pcode M Likelihood - Details I Identification Intuition I 35 / 80

  52. Estimates I Fully independent estimation in each sub-sample Men-65 Women-65 Men-60 Women-60 log ( σ β ) -1.111 (0.006) -0.569 (0.011) -0.655 (0.007) -0.857 (0.019) β 0 -10.996 (0.130) -6.882 (0.316) -17.271 (0.210) -6.190 (0.123) β φ 0.702 (0.005) 0.021 (0.015) 0.706 (0.007) 0.181 (0.018) β α -2.046 (0.052) -2.229 (0.126) -3.171 (0.028) -1.777 (0.035) β FA 0.019 (0.008) 0.135 (0.037) 0.023 (0.012) 0.107 (0.016) β INT 0.031 (0.011) 0.591 (0.038) 0.011 (0.013) 0.063 (0.014) β PcodeM 0.063 (0.012) 0.020 (0.018) -0.067 (0.014) 0.045 (0.016) β PcodeH 0.020 (0.012) -0.003 (0.027) -0.050 (0.013) 0.041 (0.015) I Significant heterogeneity in β 36 / 80

  53. Estimates I Fully independent estimation in each sub-sample Men-65 Women-65 Men-60 Women-60 log ( σ β ) -1.111 (0.006) -0.569 (0.011) -0.655 (0.007) -0.857 (0.019) β 0 -10.996 (0.130) -6.882 (0.316) -17.271 (0.210) -6.190 (0.123) β φ 0.702 (0.005) 0.021 (0.015) 0.706 (0.007) 0.181 (0.018) β α -2.046 (0.052) -2.229 (0.126) -3.171 (0.028) -1.777 (0.035) β FA 0.019 (0.008) 0.135 (0.037) 0.023 (0.012) 0.107 (0.016) β INT 0.031 (0.011) 0.591 (0.038) 0.011 (0.013) 0.063 (0.014) β PcodeM 0.063 (0.012) 0.020 (0.018) -0.067 (0.014) 0.045 (0.016) β PcodeH 0.020 (0.012) -0.003 (0.027) -0.050 (0.013) 0.041 (0.015) I Significant heterogeneity in β I ( α , β ) negatively correlated ) adverse selection into g = 10 Histogram of Estimated Distribution - Men 65 I Summary Statistics of Estimated Distributions I 36 / 80

  54. Outline Theory 1 Environment & Data 2 Contract Choice Model 3 Counterfactuals 4 Conclusion 5 37 / 80

  55. Roadmap 1. Compute rates at full PD and full CR 1.1 Find break-even rates in group A (zero CR) 1.2 Find break-even rates in group B (zero CR) 1.3 Find break-even rates when A and B are together (full CR) 38 / 80

  56. Roadmap 1. Compute rates at full PD and full CR 1.1 Find break-even rates in group A (zero CR) 1.2 Find break-even rates in group B (zero CR) 1.3 Find break-even rates when A and B are together (full CR) 2. Compute continuum of equilibria in between 2.1 rates in B change linearly from zero CR to full CR 2.2 at each point, compute rates in A such that each contract breaks even across both groups 38 / 80

  57. Roadmap 1. Compute rates at full PD and full CR 1.1 Find break-even rates in group A (zero CR) 1.2 Find break-even rates in group B (zero CR) 1.3 Find break-even rates when A and B are together (full CR) 2. Compute continuum of equilibria in between 2.1 rates in B change linearly from zero CR to full CR 2.2 at each point, compute rates in A such that each contract breaks even across both groups I Short-run effect of unexpected policy: I purchase age, φ , insurer targeting are held constant 38 / 80

  58. Roadmap 1. Compute rates at full PD and full CR 1.1 Find break-even rates in group A (zero CR) 1.2 Find break-even rates in group B (zero CR) 1.3 Find break-even rates when A and B are together (full CR) 2. Compute continuum of equilibria in between 2.1 rates in B change linearly from zero CR to full CR 2.2 at each point, compute rates in A such that each contract breaks even across both groups I Short-run effect of unexpected policy: I purchase age, φ , insurer targeting are held constant I Welfare is willingness to pay for preferred annuity contract 38 / 80

  59. Roadmap 1. Compute rates at full PD and full CR 1.1 Find break-even rates in group A (zero CR) 1.2 Find break-even rates in group B (zero CR) 1.3 Find break-even rates when A and B are together (full CR) 2. Compute continuum of equilibria in between 2.1 rates in B change linearly from zero CR to full CR 2.2 at each point, compute rates in A such that each contract breaks even across both groups I Short-run effect of unexpected policy: I purchase age, φ , insurer targeting are held constant I Welfare is willingness to pay for preferred annuity contract I Who gains from CR? Women and 60-YOs 38 / 80

  60. Gender-neutral pricing (65-year-olds) I Optimal CR increases welfare by about £5/person/year I Why? Women gain but have smaller deadweight loss ) small gain of CR 39 / 80

  61. Gender-neutral pricing (60-year-olds) I Optimal CR increases welfare by £22/person/year I Why? Men 60 inelastic (large V [ β ] ) ) small cost of CR 40 / 80

  62. Gender-neutral pricing (60-year-olds) I Optimal CR increases welfare by £22/person/year I Why? Men 60 inelastic (large V [ β ] ) ) small cost of CR I There is significant redistribution 40 / 80

  63. More Age-neutral pricing I Robustness checks in γ and λ I PD by fund size I 41 / 80

  64. Outline Theory 1 Environment & Data 2 Contract Choice Model 3 Counterfactuals 4 Conclusion 5 42 / 80

  65. Conclusion I CR is beneficial when high-cost groups I exhibit greater adverse selection I are price-sensitive I Calibrated optimal CR for UK annuities I new dataset features individual life expectancy 43 / 80

  66. Thank you! 44 / 80

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