The Ethical Choice in Body Care. Presented by
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Why fair trade? - Farming families and planting - A defined and fair price is paid for the employees in the developing products which prevents exploitation countries live under the pressure of of the producers. globalised markets. - Fair trade is an alternative approach - Fair trade is synonymous with fair prices to conventional trade which and good working conditions for the improves and stabilizes the basis producers and contributes to the existence of farmers and employees. development of a fairer world.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Why fair hotel cosmetics? - By purchasing from certified companies - Authenticity, community spirit and and choosing fair trade products you social responsibility become contribute in the development of a increasingly important for society. better world. - Tomorrows consumers want to be sure - Fair wages, social commitment and natural care: This ADA cosmetic line that products they are using are not relies on fair trade and premium care ! only useful and comfortable but also ecologically and ethically perfect .
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Certification process with FLO-CERT - ADA Cosmetics International has - 6 month after the “distribution applied for the certification process authorization” we need to pass an Audit of the umbrella organization „FLO- and after that we will receive an official CERT“ in order to receive an official fair trade certificate which will be valid „distribution authorization“ for fair for 4 years . The certification will also trade. allow us to call ourselves „certified company“. - This authorization entitles us to : - Purchase fair trade raw materials & use them for producing cosmetics - as well as market fair trade products and claim the used fair trade ingredients on the packaging.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Licensing process with TRANSFAIR - For the use of an official Fair Trade - Due to this reason we haven't Label on product or in communication applied for the licensing agreement (Flo-Cert, Max Havelaar) one must with „TransFair“ and therefore aren‘t apply for a licensing agreement with allowed to use the logos . the organization „TransFair“ must be closed. - Using such a label is not allowed for cosmetic products in the German speaking countries.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Fair hotel cosmetics for whom? Target group Hotels that, - want to act sustainable and socially - Want to differentiate from competition and responsible to make the world a little show their social responsible manner by better offering a cosmetics line with fair traded ingredients - Want to offer cosmetic products which comply with the social responsible life style of their guests
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Fair hotel cosmetics for whom? Positioning - innovative – natural – fair – social responsible
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Natural care with fair traded ingredients - Body Cleanser / Liquid Soap - Hair Shampoo / Shampoo Hair & Body Cle anse s and fre she ns the skin Give s shine and c are s fo r skin and hair - with fair traded sugar cane from - with fair traded sugar cane from Mauritius Mauritius - pH-skin neutral - pH-skin neutral - without parabens and synthetic - without parabens and synthetic ingredients ingredients
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Natural care with fair traded ingredients - Hair Conditioner - Body Lotion Give s mo isture and e lastic ity to the Give s shine and c lams the sc alp skin - with fair traded brazil nut oil from - with fair traded brazil nut oil from Bolivia Bolivia - without parabens, PEG-compounds, - without parabens, PEG-compounds, silicones and synthetic colorants silicones and synthetic colorants - Cream Soap – Pro te c ts and g e ntly c le anse s the skin - with fair traded organic avocado oil from Kenia; vegetable soap, without synthetic colorants
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Fair traded brazil nut oil from Bolivia - The brazil nut tree is a rain forest giant - In the frame of fair trade farmers collect reaching a height up to 60 meters. Due brazil nuts in the rain forest which are ripe to the symbiotic relationship between and falling down from the tree. Brazil nut animals and plants is still not possible to oils is extracted by cold-pressing of the cultivate the plant. nuts. - Preservation of the rain forest and - Use in cosmetics: Brazil nut oil contains sustainable management of the brazil antioxidant and vitamin E and has cell- nut tree need to go side by side. stimulating and cell-regenerating characteristics.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Fair traded cane sugar from Mauritius - Cane sugar is harvested by small - First cane sugar is mashed in a mill which producers in Mauritius that are separates the bagasse (=fibrous remains working independently. It is processed of the sugar production). Cleared, in local factories and fair traded concentrated and kneaded in a afterwards. crystallizer syrup then turns into sugar. - Use in cosmetics Cane sugar binds moisture in the skin and protects is from dryness.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Fair traded organic avocado oil from Kenya - This organic avocado oil is extracted - Use in cosmetics : from the pulp of fair traded, Kenyan - High rate of nutrition's and vitamins E, A avocado which are harvested by and D as well as alpha-tocopherol independently working small farmers which is an active ingredient for in Central and West Kenya. metabolism and skin. - Avocado oil has good hydrating - To extract the oil the pulp is once cold and gently pressed properties and caring properties and is quickly and deeply absorbed by the skin.
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE A fair scent: aromatic – floral – woody „The fresh and fruity scent vitalizes the senses – Frisky and floral notes embraced by warm flavors of fine woods give character and individuality to this composition.“
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE
MOTIVATION / CONCEPT / POSITIONING / FORMULA / FRAGRANCE / DESIGN / AT A GLANCE Cosmetics with fair traded ingredients because … - Natural cosmetics with intensive - With fair traded ingredients – support of caring properties farmers and employees by offering fair prices and better working conditions - USP for the hoteliers which value quality and want to act in an - Contemporary design with powerful ecological and social responsible colors manner at the same time - Good value for money - Practical tubes for hygienically and comfortable usage
Kindly contact the exclusive Distributor Australia / New Zealand Swisstrade Pty Ltd P.O Box 553 Newport Beach NSW 2106 Australia Tel. +61 2 9979 1500 Fax +61 2 9979 2555 info@swisstrade.com.au www.swisstrade.com.au .
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