THE ESSENCE OF THE MARKET MAP BUSINESS ENVIRONMENT MARKET CHAIN - PowerPoint PPT Presentation

THE ESSENCE OF THE MARKET MAP BUSINESS ENVIRONMENT MARKET CHAIN INPUT AND SERVICE PROVIDERS

Conflict, strikes and Inadequate infrastructure Mass migration of Pricing scheme based on fat bandhs (roads, water, electricity) youth and protein content Access to Forest Dairy subsidy policy Policy on AI Milk supply “holidays” Financial Policy of MFIs (fodder) services 70-80% Large processors Medium/large dairy 20 -30% District Level (Total Vol: 425K L/d) farmers in region: Fresh Milk market Collection Facilities: - Dairy Dev. Corp. (150K - Total number: 100 Urban Location: Number: 7 - 8 L/d) - Vol: 25K-30K L/d Kathmandu, Chitwan, Total Vol: 100K L/d - Sujal Foods (100K L/d) Urban Cooperatives Pokhara Av. Price: Rs. 30 – 32 / L - Small processors - Total number: 15-20 Vol: 400K–500K L/d (50KL/d) Potential small - Total Vol: 50K L/d Price: Rs. 34 -38/L - Himalayan dairy (100K holder dairy - Av. price: Rs. 28 - 30% L/d) farmers in region 30/L Powdered Milk - Sita Ram Gokul (25K L/d) (non- commercial 10 % Market Private production level): 15% Vol: 2.4 MT/day chilling vats & - Number: 200K– Price: Rs. 30 -34/L collectors: 300K Upcoming large Number: 4 – 5 - Potential: 1M L/d processor Processed Milk Vol: <10K L/d Products Price:Rs30(TB Chitwan Dairy (Chitwan) Small holder dairy Vol: 10K L/d (TBC) C) Projected Vol: 150 K L/d farmers in region Price: Rs. 30 -34/L (semi-commercial): Rural Cooperatives: Small Dairies: - Number = 60K-70K - Total number: 100+ Number: less than 10 Rural Fresh Milk mrkt - Vol:300K–350K L/d 20-30% - Vol: 100K–150K L/d Total Vol: 10K L/ day Location: Chitwan, - Av.price: Rs. 26- - Av. price = Rs. 28–30/ L Av. Price: Rs. 28-30/L Dhading, Tanahu, 28/L Gorkha Vol: 70K L/d 15- 20% Price: Rs. 30 -34/L Artificial Insemination Fodder/ Grass/ Feed, Financial products for poor farmers (e.g. Services (public and private) pasture improvement info, seeds loans, insurance, revolving funds) etc Transport Services (from large Dairy equipment and Animal health advice and Breeding stock trucks to human-powered transport) maintenance drugs (public and private) Info & knowledge (public and private; mass media Technical skills: improved grass, modern dairy Milk testing and targeted communication and training) practices, basic business management technologies

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