NVivo 10 eDemo Stacy Penna, Ed.D. Business Development Manager QSR International
The Data Dilemma • Qualitative research can generate lots of data – interview and focus group transcripts, field notes, articles… maybe even video recordings, photographs, or social media information. • How can you manage and analyze that data in a way that is… – Thorough? – Transparent? – Transportable?
Qualitative Analysis with Software Methodology GATHER RESULTS ORGANIZE ANALYZE VISUALIZE Reports Existing Research Coding Data Sources Journal Articles Queries Current Coding Structure Dissertations Memos Information Demographics Study Visuals Data Sources presentations Literature Review PPT. • Rigor • Validity • Saturation
Gather • Existing Research • Current Information • Data Sources – Interviews – Focus Groups – Surveys – Photographs – Audio/Visual – Web Pages – Social Media
Organize – NVivo Project Template Sources Classifications Notes/Codes
Organize – NVivo Project Template Nodes/Codes Sources Classifications Nodes/Codes Notes/Codes Source Node Node Internals Externals Memos Classification Classification Structure
Organize – NVivo Project Template Sources Classifications Nodes/Codes Source Node Node Internals Externals Memos Classification Classification Structure Data Literature Emergent Units of Bibliographic Themes Demographics Sources Review Data Analysis Information
Analyze • Review • Key ideas • Merge • Reflect • Refine • Link Coding Memoing Visuals Queries • Text Search • Models • Word Frequency • Matrices • Matrix • Charts • Coding Comparison
Visualize Charts Cluster Models Analysis
Results • Journal Articles • Dissertations • Reports • PowerPoint
Mixed Methods with NVivo Qualitative NVivo Quantitative Import/Export from Excel, text and database files Coding of Text Audio, Video, Descriptive Open-Ended and Fixed Image Data, Web Statistics Response Questions Pages, and Social Media Inferential Within and Between Statistics Group Analysis of Coding Open-Ended Survey and Meta-Analysis Text Analysis Interview Responses Kappa Coefficient Transcribing tools for Audio and Video Cluster Analysis of Word and Coding Similarity
Introducing NVivo 10 • NVivo 10 Software – Organizes & analyse documents, surveys, audio, pictures or video – Qualitative data transparent & portable – Team work • NVivo Server 10 lets team members work with NVivo 10 projects stored on a server – Team members work in the same project at the same time – Streamlined project administration – Share information and knowledge effectively – Analyse more data – Enhanced security
NVivo 10 in Action ….
Research Roadmap Publish Beyond Reporting Data analysis Completion Ethics Review Grant Proposal Literature Review Middle Grant Prospect Search NVivo assists throughout Keeping up to date Beginning the research process with the literature
Doctoral Program Roadmap Publish Beyond Beyond D e fense Doctoral content into the marketplace Dissertation Proposal post graduation Completion Completion Dissertation Research Qualifying Paper And Analysis Literature Review Qualifying Exams Middle Middle NVivo assists throughout Course Work Beginning Beginning the doctoral process
NVivo License Options Individual Licenses Institutional Licenses • Full Perpetual License • Site License • 12 Month Student • Concurrent License License • Department License • Student Semester 6 • Campus Wide License Month License • Upgrades • Educational Pricing
Experience NVivo for yourself • 30-day free trial • NVivo 10 tutorials • eDemonstrations • www.qsrinternational.com
Learn how to use NVivo • NVivo Training Dates • NVivo Education Center – 24/7 resource – Mini how-to videos – Recorded Webinars • Publications – Pat Bazeley, Qualitative Data Analysis with NVivo – Peer-Reviewed Journal Articles
About QSR International • We help people make sense of information • We offer software solutions, training, and consultancy. • Our customers are from universities, government and commercial organizations • We have over 400,000 users in 150 countries • Our Support Team can be contacted by email or phone
Please Contact Us: www.qsrinternational.com Stacy Penna - Business Development Manager – Academic Accounts Phone 617-491-1850 x104 Email: s.penna@qsrinternational.com Brian Moriarty Business Development Manager – Government, Commercial & Non-Profit Accounts Phone: 617-491-1850 x103 Email: b.moriarty@qsrinternational.com Support Phone: 617-491-1850 x201 Email: support@qsrinternational.com Twitter: @QSRSup
Thank you for your time
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