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The cockpit of a car A value innovation project The team - PowerPoint PPT Presentation

The cockpit of a car A value innovation project The team Mechanical engineers: o Christian Ahlqvist o David Andersson o Rickard Gustafsson o Tobias Hedlund Industrial management engineers: o David Andersson o Andreas Petersson


  1. The cockpit of a car A value innovation project

  2. The team • Mechanical engineers: o Christian Ahlqvist o David Andersson o Rickard Gustafsson o Tobias Hedlund • Industrial management engineers: o David Andersson o Andreas Petersson

  3. Introduction "SåNätt" • FKG and SAAB (Volvo) • 20-40% weight reduction until 2020 • Different subsections

  4. Objectives • Value innovation • Why the cockpit? • The value model

  5. Voice of the customer • Interviews • Personas • Functional analysis

  6. Voice of the customer • The Kano model

  7. Voice of the customer • Canvas

  8. Idea generation • Road map to creative ideas • Brainstorming

  9. Concept generation • Not available today • Satisfies more than one need

  10. 360 View

  11. SOS alarm system

  12. Smart park system

  13. Personalized tablet

  14. Stable climate system

  15. Active noise control

  16. Sightseeing information

  17. Concept evaluation

  18. Concept evaluation SWOT

  19. Concept evaluation Simplified QFD

  20. Final concept Three concepts integrated • SOS alarm system • Personalized tablet • Smart park system

  21. Final Concept • Safe • Adaptive • Personalized • Easy to use

  22. Thank you for listening Any questions?

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