The cockpit of a car A value innovation project
The team • Mechanical engineers: o Christian Ahlqvist o David Andersson o Rickard Gustafsson o Tobias Hedlund • Industrial management engineers: o David Andersson o Andreas Petersson
Introduction "SåNätt" • FKG and SAAB (Volvo) • 20-40% weight reduction until 2020 • Different subsections
Objectives • Value innovation • Why the cockpit? • The value model
Voice of the customer • Interviews • Personas • Functional analysis
Voice of the customer • The Kano model
Voice of the customer • Canvas
Idea generation • Road map to creative ideas • Brainstorming
Concept generation • Not available today • Satisfies more than one need
360 View
SOS alarm system
Smart park system
Personalized tablet
Stable climate system
Active noise control
Sightseeing information
Concept evaluation
Concept evaluation SWOT
Concept evaluation Simplified QFD
Final concept Three concepts integrated • SOS alarm system • Personalized tablet • Smart park system
Final Concept • Safe • Adaptive • Personalized • Easy to use
Thank you for listening Any questions?
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