THE BRAZILIAN ORANGE JUICE SECTOR Presentation to Representatives of the European Commission November 29th, 2011 Christian Lohbauer | Executive President
About CitrusBR • CitrusBR was founded in June 2009 by the biggest Brazilian producers and exporters of citrus juices and derivatives. Together, they represent 98% of the Brazilian citrus exports. 2
Our Products NFC – Not-from- FCOJ – Frozen concentrate Orange Juice Concentrate Orange Juice By-products: Essential oil, Citrus pulp pellets, D- limonene, Terpene and others.
Brazilian Orange Juice Exports Brazilian Exports of Orange Juice in tons of FCOJ Equivalent to 66° Brix 1 .600.000 1 .400.000 1 .200.000 1 .000.000 Tons 800.000 600.000 400.000 200.000 66% 72% 72% 68% 72% 66% 64% 62% 68% 66% 69% 70% Brazilian Orange Juice Exports - 1 st. Semester of 201 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201 0 201 1 * * In FCOJ Equivalent to 66º Brix EU-27 Others Total: 534 thousand tons of FCOJ equivalent * 1 st. Semester 8,0% 5,5% EU 7,9% USA 8,1% 70,4% Japan China Others Source: Secex 2011 4
Challenges for the Sector • Greening • Consecitrus – Reorganization of the Brazilian Citrus Chain • Global Consumption – Orange juice consumption in its 40 main markets has decreased -1.6% per year during the last decade • Others 5
Brazilian Association of Citrus Exporters www.citrusbr.com/en | citrusbr@citrusbr.com
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