creating a Digital Bank in a Traditional Bank the Bancolombia case Gabriel Di Lelle VP of Innovation and Digital Transformation Bancolombia Group 1
About Bancolombia Group • Fifth most sustainable bank in the world (DJSI) • Largest financial services group in Colombia (#9 in Latam) • Alliances with Impact • Total Customers: 11.5M • Innovation understood as a critical tool for survival • Employees: 32,000 • Total Assets: 63.4 bn USD • • Puerto Rico Islas Caym á n Guatemala • • Honduras • El Salvador • Nicaragua • Costa Rica • Panam á Of.� de� Representaci ó n Colombia Per ú • 2
Our Ambition for the Digital Transformation & Innovation “reinvent what it means to be a bank” “not being a bank” Redefine 2020: • ROE 3 Operating Model Leverage 2020: • ROE 2 Improve 2016: • ROE 1 Improve Extend Redefine Customer Experience
Our Vision for the Digital Transformation & Innovation Group’s strategic north “ Reinvent what it means to be a bank ” Our Purpose is to Accelerate Enhance Remove Obstacles Challenging Maximizing Generating Smart Use of New New Ways of Status Quo Speed of Change Shared Value Technologies Working 4
Innovation & Digital Transformation Components Rol Clave Rol Clave Anticipate Shared Value 2025 Digital Bank Sustainabi -lity Rol Clave Speed & Innovation Rol Clave Differentiation Understand Advanced Analytics & Discover Digital E2E Rol Clave Alliances & Agility & Ecosystems Efficiencies Rol Clave Accelerate & Enhance with 3 rd Parties
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What is Nequi? Nequi is Bancolombia’s Fintech Why Nequi? We play 2025 for learning purposes 8
your available balance your pockets your total balance 9
Nequi’s short term roadmap Developer's Network (API) Nequi App Functionality • Insurance for your mobile • Insurance for your bike • Consumer loans (instant loans) • Virtual Credit Cards • Uberizing cash-in and cash-out 10
Lessons Learned 1. Building a different culture is a must to achieve different results 2. Customer obsession and understanding is critical for success 3. Accept and embrace internal competition ( the bug in your ear ), but… 4. Build bridges to bring the Nequi learnings back to the traditional bank 11
thanks @GabrielDiLelle linkedin.com/in/gabrieldilelle gabriel.dilelle@Bancolombia.com
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