PIONEERING THE BEAUTY EXPERIENCE OF TOMORROW Lubomira ROCHET Global Chief Digital Officer Deutsche Bank - June 2018 1
DIGITAL & BEAUTY A PERFECT MATCH
DIGITAL IS TRANSFORMING THE CONSUMER JOURNEY
DIRECT RELATIONSHIPS DATA TO EVOLVE WITH OUR TO PERSONALISE CONSUMERS DIGITAL: A GAME CHANGING OPPORTUNITY MORE TOUCH POINTS NEW CHANNELS TO INTERACT TO GROW
1 BN VISITS 38% 4 BRANDS 300 MM MEDIA IN DIGITAL IN THE TOP 10 EMV SOCIAL FOLLOWERS ROI OBSESSION DIGITAL IS AT THE CORE OF OUR BUSINESS TALENT + 34% * 20,000 1.1 BN E-COMMERCE SALES GROWTH EMPLOYEES UPSKILLED CONSUMER DATA RECORDS 2,000 8% ** GROUP SALES DIGITAL EXPERTS * 2017 like-for-like sales growth. Sales achieved on our brands’ own websites and estimated sales achieved by our brands corresponding to sales through ret ailers’ websites (non -audited data) ** 2017 group sales
2 1 TRANSFORMATION INNOVATION & ACCELERATION DIGITALISATION REINVENTING AT THE CORE THE BEAUTY EXPERIENCE OF OUR BUSINESS AT THE DIGITAL AGE ENSURE STRICT ROI PILOT, LEARN & SCALE
SOURCES OF INSPIRATION NEW BEAUTY-TECH CONSUMER [AR, AI…] OBSESSION 7
KEY FOCUS SERVICES & PERSONALISATION 8
SERVICES BY 1-1 LIVE SMART TRY-ONS DIAGNOSIS CONSULTATION STREAMING SAMPLING
VOICE
PERSONALISATION custom d.o.s.e le teint particulier
PARTNERING AT SCALE WITH THE BEST 12
THANK YOU ------------------------- Disclaimer ------------------------- "This document does not constitute an offer to sell, or a solicitation of an offer to buy, L’Oréal shares. If you wish to obtain more comprehensive information about L’Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: www.loreal-finance.com).This document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements." 13
Recommend
More recommend
