The arts mean business! 1/26/2018 Arts & Economic - PDF document

The arts mean business! 1/26/2018 Arts & Economic Prosperity 5 Randy Cohen, Americans for the Arts 1

1/26/2018 $21 Million Total economic impact of the nonprofit arts industry in Washington County (2015) Full‐time Full‐time equivalent jobs equivalent jobs supported supported annually by the annually by the Nonprofit Arts Nonprofit Arts Industry in Industry in Washington Washington County County 2

1/26/2018 $1.56 Million Annual state and local government revenue generated annually by the Washington County nonprofit arts industry 350,000,000 300,000,000 Total Nonprofit 250,000,000 Arts Industry 200,000,000 Economic Impact 150,000,000 100,000,000 Population: 50,000,000 500,000 to 0 1,000,000 Washington Similar Portland County Study Regions 3

1/26/2018 Arts Organizations • 31 organizations • $13.8 million in direct expenditures • Labor, facilities, operations, programming Data Reliability • About 40% participation rate ‐ 31/78 • Targeted the largest orgs in Washington County • Who and how much is missing? • If anything, our numbers are low 4

1/26/2018 Washington County Arts Organizations by Budget Size (Expenditures) 17 9 3 2 1 Under $100,000 $100,000 ‐ $250,000 $250,000‐$999,999 $1,000,000 ‐ $5,000,000 ‐ $4,999,999 $9,999,999 Support & Advocacy Education 13% 19% Visual Arts 3% Washington Museums and County Arts Heritage 13% Organizations by Discipline Performing Arts 52% 5

1/26/2018 Number of Participating Arts Organizations by Study Region in Oregon Central Oregon 13 Clackamas County 18 Clatsop County 22 Corvallis 22 Eugene 40 Lincoln County 10 Northeast Oregon 5 Portland 134 Southern Oregon 4 Washington County 31 Yamhill County 53 Arts Organization Expenditures in Millions Central Oregon $9.9 Clackamas County $5.8 Clatsop County $2.8 Corvallis $27.5 Eugene $40.7 Lincoln County $1.59 Northeast Oregon $0.65 Portland $194.7 Southern Oregon $37.5 Washington County $13.8 Yamhill County $20.6 6

1/26/2018 Audience Impact • 450+ audience surveys • Collected at over 20+ events • Ticketed and non‐ticketed events Arts Event Attendee Spending • 360,000+ art event attendees • Attendees spent $20/person/event outside the cost of admission • $7.2 million annually 7

1/26/2018 39.65% Age of Washington County Residents and Arts Event Attendees 23.80% 23.60% 18.35% 15% 13.60% 11.60% 9.65% 10.80% 8.50% 18‐34 35‐44 45‐54 55‐64 65+ Population Event Attendees High School 6% Masters degree or higher 2‐year degree 45% 11% Washington County Arts Event Attendees by Educational Attainment 4‐year degree 38% 8

1/26/2018 11.45% Washington County 23.45% Arts Event Attendees by 16% Household Income Less than $40,000 $40,000 to $59,999 15.45% $60,000 to $79,999 $80,000 to $99,999 19.05% $100,000 to $119,999 $120,000 or more 14.60% 4,000,000 Year‐Round Population vs. 3,500,000 3,000,000 Arts Event Attendance 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 Year‐Round Population Event Attendance 9

1/26/2018 Per Person, Per Event Expenditures by Study Region Residents Non‐Residents Washington County Arts Events & 33.5% 66.5% Cultural Tourism 10

1/26/2018 Of non‐resident attendees said the primary purpose of 91.5% their trip to Washington County was to attend that specific arts or cultural event Of non‐residents said they would have traveled to a different 65.6% community to attend a similar arts or cultural event if they hadn’t come to Washington County 11

1/26/2018 Number of non‐resident attendees who paid lodging expenses in association with attending that specific event (around 5,500 people) Percentage Central Oregon 36.5% of Arts Event Clackamas County 32.4% Clatsop County 45.6% Attendees Corvallis 24.5% that are non‐ Eugene 12.1% residents Lincoln County 30.7% Northeast Oregon 13.8% Metro 15.7% Southern Oregon 82.4% Washington County 33.5% Yamhill County 37.0% 12

1/26/2018 Residents Non‐Residents Cultural Tourists Spend More! $169.40 Per Person Event Spending $115.65 $110.25 $102.17 $93.95 $50.55 $45.24 $42.29 $38.25 $37.43 $27.08 $25.90 $25.31 $24.75 $22.97 $21.37 $21.57 $18.84 $18.52 $17.44 $17.79 $16.02 Southern Corvallis: Yamhill: $440 Oregon: $1,200 $3,400 Per Capita Nonprofit Arts Clatsop Eugene: 390 Portland: $380 County: $365 Industry (Total Economic Impact/ Lincoln Washington Clackamas County: $225 County: $37 County: $37 year‐round population) NE Oregon: $25 13

1/26/2018 Tualatin Valley Creates • Increase arts event attendance through communications and promotion • Support existing programs and foster growth of new programs serving a broader audience • Work to achieve greater access to arts for all, including culturally‐relevant art for the diverse community • Provide forward thinking leadership and long‐ term strategic planning for the sector AEP5 Study Partners 14