The 4 Essential Elements for Launching Transformative & Lucrative Online Courses with Chris Kyle, Founder of Launch Academy
LET’S HEAR FROM YOU …
2 Questions for You … Q#1: What is YOUR primary reason for wanting to create and launch an online course? Type your response into the Chat Area
The 2 nd Question … Q #2: What is your perceived (or real) #1 CHALLENGE around creating and launching an online course? Type your response into the Chat Area
WHY DO PEOPLE CREATE ONLINE COURSES … … To reach a bigger audience – a global audience – with their content, expertise or knowledge.
WHY ONLINE COURSES … Y o u c h a n g e d m y l i f e ! … To have a Wow … I feel more I ’m doing alive! what I love . BIGGER impact with their teachings or content.
ONLINE COURSES OFFER … … the ability to create UNLIMITED INCOME from their teaching content.
If You Resonate … Then It’s Time to Create Your Online Course OFFER GREAT ONLINE COURSES
WHAT ARE THE TOP CHALLENGES IN LAUNCHING AN ONLINE COURSE v All the technology — changes constantly v “Too overwhelming to create one” — don’t even know where to start v “I don’t know how to market a course” — don’t have an email list or a following v “I ’ m not a marketer or self-promoter”
WHAT DOES YOUR LIFE LOOK LIKE AS A TEACHER OFFERING ONLINE COURSES...? ² Greater freedom and flexibility with your business and your teaching … ² Greater ease in staying connected to your followers and your students all around the world … ² Ability to offer more programs without having to increase travel & expenses on workshops/trainings … ² A new, sustainable/passive income stream for you …
A Bit of My Story …
For years, I was a successful coach and consultant …
But I wasn’t fulfilled with the work I was doing … I wanted to teach and create my own content … And I was fascinated by online learning … and the global reach of it!
I struggled with … Transitioning from coaching and being a 1-on-1 specialist … to creating my OWN teaching content for groups.
I felt challenged by … Translating my teaching content into an online setting.
And I had no idea how to … Build my email list and market my courses …
What shifted everything … … .I found great mentoring and coaching Claire Zammit Neale Donald Walsch Craig Hamilton
More Creatively Inspired … More Income … and Passing on what I’ve learned ² Creator of Launch Academy ² Creator and Host of the Power of Purpose Global Summit (14,000 participants) ² Creator and teacher of the Man on Purpose 7-Week Online Course for men ² Host and co-creator of the Conscious Men Summit with Dr. John Gray
The 4 Essential Elements of Your Online Leaning Platform Transformative Content for a better student learning experience Enrolling Messaging that attracts lots of the “right” students Effective & Converting Marketing for FILLING UP your course Engagement-oriented Technology to increase connection, motivation and transformation
Transformative Content Shaping your teaching content in a way that creates a transformative experience for the participant … … a change in beliefs, behaviors and actions that lead to a new way of being.
The 3 Key Components for Creating Transformative Online Content Having a STEP-BY-STEP PROCESS to help people make the shift or change that they want in their lives (from A to B).
The 3 Key Components … Providing clear teaching Concepts for your participants AND give them the WHY of the concept or the specific ‘step’ … and how it applies to their own life.
The 3 Key Components … Embedding the learning in PRACTICE and ENGAGEMENT -- dialog with other learners going through the same process.
Enrolling Messaging The authentic WORDS you use to describe your online learning program from the view of a transformative experience for your “ideal student.”
Starts with Discovering Who Your Ideal Student is for Your Course … Your “Avatar” Your Avatar is a DEEP and intimate PROFILE of the student who is likely to have the best experience in your course.
Discovering Your Avatar Profile? Demographics Psychographics Age, gender, education What has their attention Income, activities, location What is most pressing Fears Frustrations Being completely broke Can’t speak my truth Die a life with regrets Don’t know how to connect Aspirations (BE) Wants/Desires (HAVE) Confident, Authentic, Free Sense of purpose Powerful, secure, happy Committed relationship
A Conversation with Your Avatar … The Authentic Messaging Blueprint … Desired Future State Solution: Aspiration Problem Diagnosis Promise Your Course
Effective & Converting Marketing The strategies and tactics you use to attract the ‘right’ participants to your program AND converting them into purchasers of the program.
The 3 SIMPLE Marketing Strategies to Fill Up Your Course… Strategy #1: Use Partners to Get the Word Out > Potential Partners are everywhere . > They’re already in your network. > It costs you nothing . They can be a partner for life.
The 3 SIMPLE Marketing Strategies Strategy #2: Use Your Social Media > Post your free content offerings. > Post things people want to share (viral). > Ask your partners to post on their social media. > Experiment with FB Ads first before diving in fully.
The 3 SIMPLE Marketing Strategies … Strategy #3: Find Speaking Gigs > Growing opportunities to speak on podcasts, summits, online events and in-person. > Start with your network. > Reach out to like-minded teachers/experts.
Engagement-Oriented Technologies Specific technologies that allow for and encourage higher engagement between the participants AND the teacher … Increases connection, motivation and FUN.
The 3 Categories of Technology for Running an eLearning or online Business
Category 1: THE “BACK-END” This is your email marketing and database platform. All things to do with managing your growing prospect list and customer list (students).
Category 2: THE “FRONT-END” This is technology that interacts with your participants during free events & paid programs. The place that holds all of your offerings.
Category 3: MARKETING & CONVERSION SUPPORT This is OPTIONAL technology that supports your marketing efforts with specific items like landing pages, video hosting & conversion tools.
SIMPLIFY EVERYTHING Use an All-in-One Tech Platform
GOING INTO THE LAB … CASE STUDIES
COURSE SALES PAGES …
LAB EXPERIMENT #1: APPLYING THE AUTHENTIC MESSAGING BLUEPRINT TO YOU!
I know you want to … … Reach a bigger audience with your expertise, content or teachings; and having a bigger impact on your students … while making more money doing it !
But the problem is … … that the whole process of creating AND launching well-crafted online courses can FEEL overwhelming, daunting and confusing … “ where in the heck do I start?” Most teachers give up before they even start …
Why this happening … … you haven’t yet applied a proven system to creating and launching your online course. And without this you’re just WINGING it and using Trial-and-Error to figure it out … Costly and Time Consuming!
The solution … … to follow a proven system and get the support to launch your course. And be willing to be a student again and learn the PROCESS. And invest in the coaching you need to create a great course right out of the gate.
This is why I decided to create Launch Academy …
A LIVE online training program providing you with EVERYTHING you need to KNOW and DO to create, market & deliver your online course … www.launchacademycourse.com
A step-by-step PROVEN SYSTEM for creating and launching your online course … RELAX into the guidance in the program! www.launchacademycourse.com
The RESOURCES you’ll need to build your course: training videos, documents, templates copy samples, tracking tools, and more … www.launchacademycourse.com
Built for you to GO AT YOUR OWN PACE Where decide how quickly you want to move through the course.
What You’ll Learn … STEP 1: Create Your Launch Roadmap STEP 2: Define Your Course Avatar STEP 3: Design Your Course STEP 4: Write Your Copy and Marketing Plan STEP 5: Build Your Launch Pages STEP 6: Create Your Free Preview Event STEP 7: Manage Your Launch Campaign STEP 8: Deliver Your Course
What You’ll Receive … ü 16 Training & Tutorial Videos for each module (2 per module) ü Launch Toolkit (training documents, templates, copy samples, tracking forms, Master Dashboard, etc.) ü Private Facebook Group ü Lifetime Access to the course website ü Concierge Support
Amazing Bonuses …
Amazing Bonuses …
Amazing Bonuses …
Fast Action Bonus …
Fast Track Option …
Fast Track Bonuses …
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