TERRE BLEU LAVENDER FARM Into the bleu
local handmade 100 % Terre Bleu lavender products
Agrotourism today
Redefining Agro-tourism Targeted Marketing designed to create customer demand
Yoga in the field Complimentary crops Farm to Table Dinners Cooking demonstrations Create a sense of place, a destination that creates an experience that teaches an understanding of how the plants are grown and products made, to build brand loyalty 10 … 90 Photography Equestrian demonstrations
40,000 followers in Halton & GTA region
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W H Y I T M AT T E R S Tens of thousands of visitors to area shopping at other local businesses Cannot meet demand for products Higher margins Tripled crop & honey production Largest lavender farm in Ontario 300% YOY Revenue Growth Profitable Quadrupled employees Outsourced production to local businesses Invested millions and want to invest more
“The purpose of a business is to create a customer.” P E T E R D R U C K E R P H D T H E FAT H E R O F M O D E R N B U S I N E S S M A N A G E M E N T
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