Telling stories with data NARRATIVE-DRIVEN INFOGRAPHICS AND DATA VISUALIZATIONS Adam Marton Senior editor of interactive design, Baltimore Sun adammarton.com | @adam_marton
“Human minds yield helplessly to the suction of story. No matter how hard we concentrate, no matter how deep we dig in our heels, we just can’t resist" - Jonathan Gottschall, The Storytelling Animal
Covering Communities Mapping equality: http:/ /www.baltimoresun.com/bal-graphic-mapping-inequalities-in-baltimores-neighborhoods-20150504- htmlstory.html Segregation in Baltimore: http:/ /www.baltimoresun.com/news/data/bal-baltimore-segregation-map-20150710-htmlstory.html Unsettled Journeys: http:/ /data.baltimoresun.com/news/unsettled-journeys/part-1/ Undue Force: http:/ /data.baltimoresun.com/news/police-settlements/
STORIES ARE IMPORTANT to how we as humans see the world around us
A STORY IS NOT JUST FACTS A story is a series of events that happened to someone and how they respond. It is facts mixed with emotion.
WORDS+IMAGES Show and tell. Juxtapose words and images for maximum impact. H/t: Storytelling for Designers, Stacey Williams-Ng
45 MINUTE MYSTERY OF FREDDIE GRAY http:/ /data.baltimoresun.com/freddie-gray/
Freddie Gray/ Baltimore Unrest 45 Minute Mystery of Freddie Gray: http:/ /data.baltimoresun.com/freddie-gray/ Reader Reactions: http:/ /data.baltimoresun.com/ugc-maps/baltimore-riots/?new
“The purpose of visualization is insight, not pictures" - Ben Shneiderman
INFOGRAPHICS present information. They tell stories designed by communicators.
VISUALIZATION offers visual tools that readers use to explore and analyze data sets. Helps readers discover stories themselves.
WHY CHOOSE? The best graphics and visualizations tell a story but also allow for reader exploration.
Visualizing homicides Homicides 2015 infographic: http:/ /www.baltimoresun.com/news/maryland/crime/bal-baltimore-homicides-2015-20151230-htmlstory.html Homicide map: http:/ /data.baltimoresun.com/news/police/homicides/ 45 Murders in 30 Days: http:/ /www.baltimoresun.com/news/maryland/investigations/bal-remembering-the-victims-of-homicides-in- july-20150827-htmlstory.html
GUIDING PRINCIPALS Start with a question. Tell a story. Form should assist function. Do not glorify aesthetics. Aspire for knowledge.
OUR PROCESS Brainstorm Research Mocks Tech Testing Publish
Visualizing information Farmer’s Marker Finder: http:/ /data.baltimoresun.com/maps/farmers-market/ Voting map: http:/ /data.baltimoresun.com/news/elections2016/baltimore-voting-map/index.html Dollars per vote: http:/ /www.baltimoresun.com/news/data/bal-mayoral-candidates-dollars-per-vote-2016-htmlstory.html Taser: http:/ /data.baltimoresun.com/news/taser-simulation/
QUESTIONS? Thank you! FOLLOW US: Baltimoresun.com/data Data Desk @baltsundata Adam @adam_marton All links at adammarton.com
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