Table Of Contents The ReTargeter solution How ReTargeter does it - PowerPoint PPT Presentation

Table Of Contents • The ReTargeter solution • How ReTargeter does it • An example – walk through • An example – walk through • Further refinement options • Initial thoughts on pricing • Testimonials and Case Studies

ReTargeter: Why? • Your potential customers are busy, distracted and have short attentions spans • Your potential customers need greater Your potential customers need greater assurance of the credibility of your business • You are spending lots of $$$ on SEO, SEM, PR and/or conferences to drive traffic to your site

ReTargeter: What we do

ReTargeter: What we do • We show visitors to your website (or to a specific page on your site) your display ads across the web • Your ads show up on premium sites like Yahoo!, CNN, NY Times, Facebook, YouTube, Los Angeles Times NY Times, Facebook, YouTube, Los Angeles Times • We allow clients to optimize messaging by sending us 2-3 ads per ad size • Up to 175,000 targeted impressions for just $500

ReTargeter: How we do it • Place a few lines of code on your site – this code drops a cookie on the users computer • We read the cookie in real time across our We read the cookie in real time across our network and show an ad if we find that cookie • No personally identifiable data is stored or recorded

Visitor arrives at your site I think Hooked on Phonics on Phonics would be great for my kid …

Visitor hits specific tab Oh this is great and well priced … but I have to go

Visitor heads to a different site later Next Day: Just surfing the web ….

Visitor continues to surf and sees ad Surfing away on the web … Oh yea! I was Click Here for Great Deals! just reading about this. Cool! *click*

Visitor recognizes ad & clicks back Wow! Glad I Wow! Glad I saw this ad! Let me buy this for my kid…

Targeting and Pacing • Targeting: We can add geographical targeting • Targeting: We can target by site category (see appendix for categories) • Pacing: We can limit the impressions to as low as 2 impressions per user per day • Pacing: We can limit the total number of impressions per day

Pricing Beyond A Standard Campaign • Standard campaign: $500 (one set of code, one set of banner ads) and provides up to 175,000 impressions • Standard campaign: effective CPM (cost per thousand impressions) of ~$2.75 • For impressions counts greater than 200K (and/or if you have 10K+ unique visitors) we scale up spend in increments of $500 – Example: 20K uniques looking for 400K impressions = $1,000 a month • There is a premium for targeting mentioned in previous slide

Testimonials and Case Studies “For a fast growing company like ours, Retargeter is PERFECT! Within the first • month, we saw 20 new sales and increased brand awareness. You can’t get better ROI than that!” Anthony Holloway | K9Cuisine “This solution has provided a tremendous ROI.” • Auren Hoffman | RapLeaf “ReTargeter is a great advertising partner: they provide tremendous reach and • attentive service.” Evan Sanchez | GoMobo “Retargeter has been great by the way. So many people think we are paying for • bigtime ad space and they continue to see our ads all over the place. We had a party last friday at our new space and about 1/2 the people commented on the ads. $500/month is too low for such a brand raising benefit.” Andy Wilson | LOGIK

Testimonials and Case Studies HomeGain -- • HomeGain, a pioneer in helping people find real estate agents online, ReTargeted people that visited their “Find A Realtor” section. These folks arrived via SEO, SEM, WOM, blogs, twitter, but did not complete the online form. ReTargeter found these same individuals across the web (including real estate sites like Yahoo! Real Estate and Realtor.com) and presented them with ads that encouraged them to return and complete the sign up process. This solution increased ROI and brand awareness for the sign up process. This solution increased ROI and brand awareness for HomeGain. ChesterFrench -- • ChesterFrench, an up-and-coming rock band, recently sent out an email campaign to thousands of their fans – pre-launch of their upcoming album – and cookied those users as they came to the site. When the album launched, we switched on our ReTargeter solution and those thousands of fans (and others) saw ads for ChesterFrench across the web. ChesterFrench reached #11 on iTunes and has received rave reviews.

Testimonials and Case Studies LOGIK -- • LOGIK, a pioneer in eDiscovery (the processes of finding meaning and specific info from a mountain of data for legal purposes), ReTargeted people that visited their site. LOGIK launched a great new website and incorporated ReTargeter into their new marketing blitz. The ReTargeter campaign generated so much buzz, brand awareness and brand credibility for LOGIK that they jokingly said they should be paying a lot more for our service! service! StickerJunkie -- • StickerJunkie, a sticker company started by a well known entrepreneur, recently launched ReTargeter as a stand alone marketing test. What they noticed was truly awesome, not only was there an overall increase in brand awareness and conversions directly from the banners, there was also a general increase in conversions across the site. The most interesting result was an increase in high dollar value orders. These customers were taking longer to decide on the purchase and were also visiting competitors sites. These folks eventually decided to purchase with StickerJunkie as they saw the sticker ads everywhere.

Thank you!

Appendix: Categories Automotive • Business / Finance • Conversational Media / Social Media • Directories / Resources • Entertainment • Health • Kids / Teens Kids / Teens • • News • Real Estate • Shopping • Sports • Technology • Travel • Women’s Interest • Men’s Interest •