Table&of&Contents 1. Walmart)GameCenter)Magazine)Media)Kit 5. EGM)Digital)Guarantee)Program)Pricing 2. Walmart)GameCenter)Magazine)Publishing)Schedule 6. EGM)Digital)Guarantee)Program)Reader)Profile 3. Walmart)GameCenter)Magazine)Rate)Card 7. EGMNOW)Added)Value)Support)for)Digital)Guarantee)Programs 4. Accessories)and)Hardware
2018 Walmart GameCenter Magazine Media Information
Core Gaming Audience Habits 77% 30,000,000 91.5% AGE 18 - 35 88% TOT AL NUMBER OF GAMERS WHO MALE ENGAGE OUR EGM MEDIA CONTENT ANNUALL Y PROVIDE BUYING 8.5 % INFO TO OTHERS 70% 80% FEMALE 97% 61.6% OWN OVER PURCHASE GAMES 10 CONSOLE BASED ON WGC WOULD RECOMMEND GAMES CONTENT SELF - DESCRIBED CONTENT TO FRIENDS 12+ HARDCORE GAMERS 70% 89% CONSOLE GAMES 64% PURCHASED/YEAR GAME AT LEAST 8+ OWN A NEW HOURS EACH WEEK NEXT - GEN GAME PRE - ORDER GAMES SYSTEM Source: Walmart GameCenter readership survey – May 2018
Core Gaming Next - Gen System Ownership 30,000,000 CURRENTL Y OWN 65.4% TOT AL NUMBER OF GAMERS WHO ENGAGE OUR EGM MEDIA CURRENTL Y OWN CONTENT ANNUALL Y 62.6% PLAN TO BUY PROVIDE BUYING 30% INFO TO OTHERS PLAN TO BUY 88% 36% WHAT INFLUENCES A NEW PC / MAC Gaming CONSOLE BUYING SYSTEM DECISION CURRENTL Y OWN CURRENTL Y OWN SOFTWARE BUNDLE 65.2% 28.8% 40.5% GIFT CARD 28% DOLLARS OFF 53.6% PLAN TO BUY GIFT WITH PURCHASE 44.4% PLAN TO BUY 34 % 17.9 % Source: Walmart GameCenter readership survey – May 2018
• Walmart GameCenter Magazine has been continuously published for 6+ years. • Published 9 times per year. • The exclusive video game content voice for Walmart stores nationwide. • Print gaming readership base in excess of 350K per issue. • Distributed from the video game end - cap at over 3,000 Walmart store locations nationwide. • Digital distribution for m obile , tablet and computer devices .
PRESENTS • Currently has a print readership base in excess of 350K per issue. • Published four times per year. • Distributed from the the video game end - cap at over 3,000 Walmart store locations nationwide. • Digital distribution for mobile , tablet and computer devices. • Bonus distribution at major comic and video game events across the country. • GEEK magazine focuses on movies , PC games , video g ames , technology , gadgets and the overall GEEK lifestyle.
• Distributed from the video game end - cap at over 3,000 Walmart store locations nationwide. • Only video game magazine published in the United States, written exclusively for Mom and Dad. • Contains page after page of information on the latest games and game systems — an important reference designed to assist families in finding products that are both fun and age - appropriate. • Total print circulation is 150K, with an additional digital circulation of 300K. • Digital distribution for mobile , tablet and computer devices. • Release is perfectly timed at the beginning of the holiday shopping season. • Published specifically for parents to help them find the best games that are right for their family. • Inside each issue, parents will also find helpful articles explaining the ins and outs about hundreds of ESRB - approved games , as well as features on peripherals.
• EGM Digital Guarantee Program manages multiple channels that use content to lead gaming social readers to click to action (CTA ). • EGM produces 500+ pieces of content per month. • EGM delivers 1+ million video views per month. • Content is delivered via vertical social channels with the EGM Social Network. • Branded EGMNOW page on title as part of program. • Purchase CTA included in social post and stories. • Sold on a guarantee only. Never guess how many gamers will be driven to your purchase pages.
Social Media Management Generated 10,000+ story posts on social media Promoted 50+ million Walmart impressions Produced over one million clicks from qualified gamers to purchase pages at Walmart.com Opportunities to extend reach as needed
Inside the EGMNOW Website RECOMMENDED CONTENT Suggestions based on user preferences UPDATES AND NOTIFICATIONS Users are alerted when content is added VERTICAL PRESENTATION Follow content streams by brand USER CUSTOMIZATION Connect to specific pages for updates PRODUCT INFORMATION PARTNER SITES Box art, purchase links, and other info Quickly follow other brands PRODUCT INFORMATION CONTENT LISTING Box art, purchase links, and other info All content is organized by brand/user
THANK YOU! For More Information: Jeffrey Eisenberg jeisenberg@adplayerz.com ( 818) 439 - 5547
! ! ! ! 2018%Publishing%Schedule % (effective(6*5*18) % ! Issue% Cover%Date% Special%Sections% Space%Closing% Materials%Due% In=Store%Date% ! 57% June/July!2018! ! 5/18/18! 5/25/18! 6/26/18! 58% August!2018! ! 6/15/18! 6/22/18! 7/24/18! Video!Game!and!Computer! 59% September!2018! 7/13/18! 7/20/18! 8/21/18! Game!Accessories/Hardware! Walmart$GameCenter ! Fall! Geek%Magazine% 4% New$York$Comic-Con$ 8/17/18! 8/24/18! 9/25/18! Accessories/Hardware$and$PC$ bonus$distribution!$ Gaming$Coverage$ 60% October!2018! ! 8/17/18! 8/24/18! 9/25/18! Video!Game!and!Computer! 61% November!2018! 9/14/18! 9/21/18! 10/23/18! Game!Accessories/Hardware! Parent’s!Guide!to! Holiday!Buyers!Guide! 7% 9/14/18! 9/21/18! 10/23/18! Video!Games! &!Accessories/Hardware! Holiday!Buyers!Guide! 62% December!2018! 10/12/18! 10/19/18! 11/20/18! &!Accessories/Hardware ! Walmart$GameCenter ! Geek%Magazine% 5% Winter! Holiday!Buyers!Guide $ 11/2/18! 11/9/18! 12/11/18! Accessories/Hardware$and$PC$ Gaming$Coverage ! % For!production!questions,!please!contact!either:! Elizabeth!Scott,!Operations!and!Promotions!Manager,!at!elizabeth.scott@adplayerz.com,!or! Marc!Camron,!Production!Specialist,!at!marc.camron@egmnow.net.!
! ! ! Rate!Card!#6! Effective(September(2017( ! ! Space! 1x! 3x! 6x! 12x! 24x! Full!Page! $28,600! $27,170! $25,812! $24,521! $23,295! 2/3!Page! $22,880! $21,736! $20,649! $19,616! $18,636! ½!Page! $18,590! $17,661! $16,777! $15,939! $15,142! 1/3!Page! $14,300! $13,585! $12,906! $12,261! $11,648! Cover!2! $31,460! $29,887! $28,393! $26,973! $25,625! Cover!3! $31,460! $29,887! $28,393! $26,973! $25,625! Back!Cover! $34,320! $32,604! $30,974! $29,425! $27,954! ! ! All!advertisements!placed!will!appear!in!both!the!print!and!all!digital!editions!of!Walmart!GameCenter!Magazine.!Advertisers!must! o ! provide!creative!for!both!the!print!and!digital!editions.! Advertisements!cannot!be!cancelled!once!the!space!closing!date!has!passed.! o ! Walmart!has!final!approval!on!all!advertising!creative!appearing!in!the!magazine.! o ! ! ! ! ! ! ! ! ! ! For!Advertising!Information:! Jeffrey!Eisenberg! jeisenberg@adplayerz.com! ! For!Production!Information:! Elizabeth!Scott! Elizabeth.scott@adplayerz.com! !
Accessories( and( Hardware
! HOLIDAY(SPECIAL(ACCESSORIES(AND(HARDWARE(( MARKETING(OPPORTUNITIES!( The(Holidays(are(coming(soon!( ( ( REACH ! Walmart! Gamers ! and! Parents ! by! ! advertising! in! Walmart! GameCenter! magazine! All(advertisers(will(receive(2(listings((75K100( (November! and! December)! and! the! Walmart! words,(plus(image)(per(page(booked(in(each( Parents’! Guide! to! Video! Games! (November),! in! issue.( these! three! special! holidays! buyer’s! guides! for! ( your!accessories!and!hardware.!! Special(rates(for(these(three(issues:( ! ( • ! November! issue! of! Walmart! GameCenter! Our(normal(rate(is($28,600(net(per(page,( magazine!in!stores!and!digitally!10/23/18.! however,(we(can(extend(you(a(special(rate(of( • ! Holiday!Edition!of!the!Walmart!Parents’!Guide! $12,000(net(per(page**,(plus(the(two(product( to! Video! Games! in! stores! and! digitally! listings(in(each(issue,(in(which(you(advertise.( 10/23/18.! ! • ! December! issue! of! Walmart! GameCenter! ! magazine!in!stores!and!digitally!11/20/18.!! ! ( Examples:( • ! Book!a!page!in!the!November!and! December!issues!of!Walmart! GameCenter!magazine,!and!a!page!in! the!Holiday!edition!of!the!Walmart! Parents’!Guide!to!Video!Games,!and! you!will!receive!2!listings!in!each!of!the! three!issues.! • ! Book!a!page!in!the!December!issue!of! Walmart!GameCenter!magazine,!and!a! page!in!the!Holiday!edition!of!the! Walmart!Parents’!Guide!to!Video! Games,!and!you!will!receive!2!listings!in! both!the!December!issue!and!the! Holiday!Parents’!Guide.!! ( Example(of(a(Listing ! ( ! ! ! ! For(advertising(questions:( For(creative(questions:( For(listing(questions:( Jeffrey!Eisenberg! Elizabeth!Scott! Marc!Camron! jeisenberg@adplayerz.com! Elizabeth.scott@adplayerz.com! Marc.camron@egmnow.net ( **All$products$listed$in$the$magazine$must$either$be$available$for$purchase$at$Walmart$stores$or$on$Walmart.com.$$ **Special$rates$are$only$available$for$accessory$and$hardware$specific$advertising.$ !
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