Sympathy & Neglect Admiration & Loyalty Warmth Contempt & Rejection Envy & Distrust Competence
Sympathy & Neglect Admiration & Loyalty Dog Cat Horse Rabbit Hamster Cow Monkey Duck Pig Elephant Zebra Warmth Giraffe Bird Chicken Mouse Whale Hippo Fish Lizard Leopard Lion Rat Bear Tiger Snake Contempt & Rejection Envy & Distrust Competence
Sympathy & Neglect Admiration & Loyalty Habitat for Humanity • • Humane Society Boys & Girls Club • • Salvation Army • Tropicana DAV • Minute Maid • • Veterans Hospitals • • Campbell’s • McDonalds Zappos.com • Hershey • Public Transportion • Burger King • Johnson & • Postal Service Honda • Ford Johnson • • Tylenol • Amazon.com • • Coca Cola • Macy’s Advil • Amtrak (National Rail) • Best Buy Warmth • Toyota Shell • Travelers Insurance • • Sears Gucci • • • JPMorganChase • Mercedes Bank of America • • Citibank Cartier Walmart • • Exxon • Morgan Stanley • Rolex • Rolls Royce • AIG • Porsche • BP • Goldman Sachs Contempt & Rejection Envy & Distrust • Marlboro USA Competence
Sympathy & Neglect Admiration & Loyalty • World Health Organization • Postal Service National Health Service • McDonald’s • • Ford Mass Transit • • Renault • Mercedes Warmth • Burger King Domino’s Pizza • • Starbucks • Rolls Royce • ING • Deutsche Bank • HSBC BNP Paribas • Contempt & Rejection Envy & Distrust Competence Europe
Sympathy & Neglect Admiration & Loyalty • World Health Organization • Postal Service • Renault • Mercedes • Ford • McDonald’s National Health Service • • Rolls Royce Domino’s Pizza • Warmth • Mass Transit Burger King • • BNP Paribas • Starbucks ING • Deutsche Bank • • HSBC Contempt & Rejection Envy & Distrust Competence France
Sympathy & Neglect Admiration & Loyalty • World Health Organization • Postal Service Mass Transit • • Renault • Ford • Mercedes McDonald’s • Warmth • Burger King National Health Service • • Starbucks • Rolls Royce • ING • Deutsche Bank Domino’s Pizza • • BNP Paribas HSBC • Contempt & Rejection Envy & Distrust Competence Germany
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