SUSTAINABLE PACKAGING: CHALLENGES AND OPPORTUNITIES B Y J U L I E - PowerPoint PPT Presentation

SUSTAINABLE PACKAGING: CHALLENGES AND OPPORTUNITIES B Y J U L I E N B A R R E A U P A C K A G E D S U M M I T 2 0 1 8 1

WHERE WE ARE S U S T A I N A B L E P A C K A G I N G 2

B A C K G R O U N D A N D V I S I O N + ENVIRONMENTAL IMPACTS + CURRENT MEDIA HEADLINES + RECYCLING ISSUES + LEGISLATION + BRAND COMMITMENTS 3 S U S T A I N A B L E P A C K A G I N G

B A C K G R O U N D A N D V I S I O N + NAKED PRODUCTS + PLASTIC FREE PACKAGING + 100% PCR MATERIAL + MONO PLASTICS + CLOSED LOOP RECYCLING 4 S U S T A I N A B L E P A C K A G I N G

BEYOND GREENWASHING & IMPROVING PACKAGING LIFE-CYCLE S U S T A I N A B L E P A C K A G I N G 5

B A C K G R O U N D A N D V I S I O N TWO TYPES OF GREENWASHING: + ONE CAN BE REDUCED + LACK OF KNOWLEDGE + WRONG INFO + ONE NEEDS TO BE FOUGHT + INTENTIONAL + LIES S U S T A I N A B L E P A C K A G I N G S U S T A I N A B L E P A C K A G I N G 6

C U R R E N T S I T U A T I O N GET AN OVERVIEW OF THE LIFE CYCLE --- --- EACH STEP NEEDS TO BE CONSIDERED EQUALLY 7 S U S T A I N A B L E P A C K A G I N G

NEEDS INTERCONTINENTAL SHIPMENT E X A M P L E USUALLY INCLUDE: BIO-BASE MATERIAL • PESTICIDES • FERTILISERS • GMO • PETROL --- --- EXAMPLE + LIMITED RECYCLING POSSIBILITIES + GENERATE CONTAMINATION TO THE OTHER PLASTICS + LOW AVAILABILITY OF INDUSTRIAL DIGESTERS 8 S U S T A I N A B L E P A C K A G I N G

EVALUATING BLOCKERS: + COST + PERFORMANCE + AVAILABILITY S U S T A I N A B L E P A C K A G I N G 9

C O S T + REDUCING TRANSPORT + SOURCING LOCALLY + WORKING WITH HUBS + MARKETING AND TAX BENEFITS + + QUANTIFYING MARKETING IMPACT + + REDUCINGTHE ECO-TAX RATE + SIMPLIFYING THE PACKAGING ITSELF + + REDUCING COMPONENT NUMBERS + CHECKING IF NOT OVER-SPECIFIED 10 S U S T A I N A B L E P A C K A G I N G

P E R F O R M A N C E + THE PERFORMANCE REQUIRED + + PROTECTION + MACHINABILITY + LOGISTICS + MERCHANDISING + WELL-BALANCED PACKAGING + PRODUCT ENVIRONMENTAL IMPACT + PRODUCT INTERACTIONS TO BE DEFINED 11 S U S T A I N A B L E P A C K A G I N G

A V A I L A B I L I T Y + TEAM WITH MANUFACTURERS + + MATERIAL + PACKAGING + MONITOR THE WASTE STREAM + PACKAGING + ORGANIC + SUPPORT THE RESEARCH + UNIVERSITIES + LABORATORIES 12 12 S U S T A I N A B L E P A C K A G I N G S U S T A I N A B L E P A C K A G I N G

EMERGING ALTERNATIVES S U S T A I N A B L E P A C K A G I N G 13

B A C K G R O U N D A N D V I S I O N + BRINGING BACK FORGOTTEN MATERIALS + RE-USING DISPOSED MATERIAL + RE-THINKING THE CONCEPT OF PACKAGING + IMPROVING THE SUPPLY CHAIN + INCLUDING THE LCA LCA 14 S U S T A I N A B L E P A C K A G I N G S U S T A I N A B L E P A C K A G I N G

EXAMPLE : BATH OIL BOXES S U S T A I N A B L E P A C K A G I N G 15

B A C K G R O U N D A N D V I S I O N + CREATING A PICK & MIX EXPERIENCE + RESILIENT TO THE PRODUCT + PROVIDING GOOD PROTECTION + MATCHING OUR CORE VALUES 16 S U S T A I N A B L E P A C K A G I N G S U S T A I N A B L E P A C K A G I N G

B A C K G R O U N D A N D V I S I O N + FIRST PACKAGING PRODUCED FROM 100% PCR COFFEE CUPS + ZERO WASTE TO LANDFILL MANUFACTURING PROCESS + ALL WATER USED IN MANUFACTURE IS CLEANED AND RETURNED + 100% COMPOSTABLE AND RECYCLABLE 17 S U S T A I N A B L E P A C K A G I N G

M E D I A S T U D I O 18

P A C K A G E D S U M M I T 2 0 1 8 19