Sustainable Heating: Bringing Heat Pumps to the Public Rich Smith, - PowerPoint PPT Presentation

Sustainable Heating: Bringing Heat Pumps to the Public Rich Smith, Robyn Jones, Cole Freniere, Connor Hinebaugh

Who We Are

Purpose • A for profit business that forms a private public partnership with New York state government to bring sustainable heating systems to New York homes at affordable prices • Educate the public about the feasibility, cost- effectiveness, and benefits of residential heat pumps • Reduce CO 2 and green house gas (GHG) emissions

Why New York? • New York has the 18 th highest heating costs and 3 rd highest electricity costs at 0.2 USD per kWh (2012) • Politically democratic: more supportive of renewable energy • Large temperature range requires heating or cooling for much of the year • No formal regulations for shallow closed-loop ground source heat pump systems

Heat Pumps Compression Absorption Ground Air Source Source (ASHPs) (GSHPs)

Which Heat Pump Will be Used? • Coefficient of Performance

GSHPs vs. Conventional Heating Systems

Vertical vs. Horizontal GSHPs Vertical GSHP Horizontal GSHP • Pros • Pros – More energy extracted – Less invasive drilling from source – More cost efficient for – Less land-use residential users • Cons • Cons – High installation cost – Requires a significant amount of land

Installation 1.8 m

Business/Economics • Federal Tax Credit for installation of ground source heat pumps • Capital costs: ($18,000) avg. for 2,000sq ft. • Through NY Green Residential Building program, up to $5,125 off for one family home for green innovations • Variable costs: depending on cost of energy to operate heat pump • PPP – with support of state, we can educate/inform the public of merits of heat pumps • Business will create jobs in a receiving market

Are heat pumps economical? • Heat pumps use 35-65% less energy than traditional air conditioning systems • Definitely more efficient than electric heating/AC and oil heating/AC systems • Natural gas heating systems have very low operating costs and are cheaper than heat pumps • However, the cost of natural gas is going to rise in future years, and as heat pump technology improves, capital costs will fall

Public-Private Partnership (PPP) • Incredibly important to our business model • Work with the government to inform the public about ground source heat pumps • Work with the government to spread the word about the government incentives for installing ground source heat pumps • Work toward Renewable Portfolio Standard of 29% by 2015

Relationships with Contractors/Real Estate Agencies • We want to form relationships with home builders and real estate agencies • They can promote the installation of ground source heat pumps upon the purchase or construction of a home

Publicity • Promotional event • Public service announcement (PSA) • Direct mail through state letter • Emphasize local benefits (environmental, personal, economic) • Work with building contractors and real estate

Promotional Event: Earth Day 2014 • Three day event across NYC • Goal: Spread public awareness and get the public interested • Create an engaging, interactive activity that: – Includes 3D models – Explains the simple science – Compares ground source heat pumps (GSHPs) to conventional heating/cooling systems from an environmental and economical standpoint

PSA/State Letters • Relatively inexpensive • 30+ seconds long • Content: – GSHP’s ha�e lo�er long -term operational costs than other conventional heating sources – 3x more efficient than the most efficient conventional systems – Bring jobs to local community • State letters will contain same content as above

Looking Forward • No estimates for rate of success, but the economics and politics in our favor • As the tech is implemented and becomes familiar, costs will fall, making it even more affordable • Cooperation with the government and success of publicity programs is crucial • Hope to serve as model for similar geothermal implementation plans and other renewables across the nation

Sources • IMF Commodity Price Forecasts May2013, http://www.imf.org/external/np/res/commod/index.aspx • Database for State Incentives for Renewables and Efficiency (DSIRE), http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=US37F • Database for State Incentives for Renewables and Efficiency (DSIRE), http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=NY03R • Database for State Incentives for Renewables and Efficiency (DSIRE), http://www.dsireusa.org/incentives/incentive.cfm?Incentive_Code=NY83F&re=0&ee=0 • EnergyHomes.org, http://www.energyhomes.org/renewable%20technology/geoinstallation.html • Consumer Energy Center, http://www.consumerenergycenter.org/home/heating_cooling/geothermal.html • US Energy Information Administration, http://www.eia.gov/todayinenergy/detail.cfm?id=10271 • USA.com, http://www.usa.com/rank/us--heating-cost-index--state- rank.htm?hl=&hlst=&wist=&yr=&dis=&sb=ASC&plow=&phigh=&ps= • US Department of Energy, http://energy.gov/energysaver/articles/geothermal-heat-pumps • US Energy Information Administration, http://www.eia.gov/electricity/sales_revenue_price/pdf/table4.pdf • New York City Government, Geothermal Heat Pump Manual, http://www.nyc.gov/html/ddc/downloads/pdf/geotherm.pdf • Ney York Independet System Operator (NYISO), Power Trends 2012: The State of the Grid, http://www.nyiso.com/public/webdocs/media_room/publications_presentations/Power_Trends/Power_Trends/p ower_trends_2012_final.pdf • Geo-Heat Center, Oregon Institute of Technology, Ground-Source Heat Pump Case Studies and Utility Programs, http://geoheat.oit.edu/pdf/hp1.pdf • D.L. Nofziger, Soil Temperature Changes with Time and Dept, http://soilphysics.okstate.edu/software/SoilTemperature/document.pdf

Thank You