Support to the development of Geographical Indications in Croatia - PowerPoint PPT Presentation

Support to the development of Geographical Indications in Croatia Zagreb, 10 October 2013 Thursday, October 10, 13

Partners Neretva Mandarin PDO Association Baranjski Kulen PGI Association Croatian Ministry of Agriculture Agrokor Seedev/REDD INRA EBRD FAO Thursday, October 10, 13

What are Geographical Indications? “ Indications which identify a good as originating in the territory of a Member [of WTO], or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin. ” WIPO, 2003 Thursday, October 10, 13

Why Geographical Indications? • promote more inclusive agrifood chains • add value to local products through collective branding • increase domestic and int’l market access • promote high standards of quality • support rural development, culture and biodiversity Thursday, October 10, 13

Key GI figures • world’s market: EUR 50 billion • Italy: 430 GIs with market value of EUR 12 billion, employs 300,000 people • France: 593 GIs with market value of EUR 19 billion, 10% of total food market value, 138,000 farms involved • India’s basmati rice exports: USD 1.5 billion • increased world presence: 80 countries • increased prices, rural income, tourism and employment Thursday, October 10, 13

Project activity  kulen • training sessions on GI development • support to CoP development • training sessions on basic quality requirements, especially HACCP • study tour to Parma, Italy, and fair attendance • support to GI logo development Thursday, October 10, 13

Project activity  Neretva mandarins • consumer survey on regional reputation • assessment of supply chain • support to CoP establishment (with support of INRA) • training on GI concept • study tour to Southern Italy • marketing plan for product development Thursday, October 10, 13

Project activity  institutions • strengthen capacity of GI Commission • general guidelines for the implementation of GIs • development of promotional material (national spots) Thursday, October 10, 13

Key project achievements • creation of Baranja Kulen PGI Association and registration of Baranja Kulen PGI (July 2012) • creation of Neretva Mandarin PDO Association and registration of Neretva Mandarin PDO (September 2013) • increased capacity of Ministry to process and support GI applications and private control bodies • national sensitization on GIs through national spots • demonstration e fg ect Thursday, October 10, 13

Future for the registered GIs • raise national and regional awareness of GIs • protect, promote and di fg erentiate products • develop tourism in the region around GIs • continue e fg orts to align with EU regulation and food safety standards • establish international trade partners • capitalize on existing partnerships with Ministry of Thursday, October 10, 13

Hvala! Emmanuel Hidier Investment Centre Division FAO Emmanuel.Hidier@fao.org Thursday, October 10, 13