Sun Metro RTS Naming Presentation | 09.13.11
: RTS Naming Presentation 2 assignment Create a name for Sun Metro’s Rapid Transit System (RTS). The name must have “distinct compatibility” – so that it can feel like an extension of Sun Metro, while still expressing its own identity and personality. Our name must be optimistic and energetic. RTS is a creator of connections, ability and opportunity for busy, progressive working people. Our name must capture imaginations and stick in memory banks. Sun Metro’s RTS is about moving with purpose and making things happen. It is about the future of El Paso, and it will help this city and its riders “be more, driven.”
• Mass Transit Department Board • Employees • Key Stakeholders • Sun Metro Citizen’s Advisory Council : RTS Naming Presentation 3 the process Brand study Brand strategy development
• Round 2 : 4 + 9 : RTS Naming Presentation 4 the process (continued) Two rounds of name development • Round 1 : 13 Committee review Survey measuring committee reactions on key qualities
Empowering : RTS Naming Presentation 5 key qualities Intriguing/interesting Easy to remember Easy to use/say Conveys aspects of service Connection to El Paso Connection to Sun Metro Forward-thinking Optimistic
: RTS Naming Presentation 6 three names moved to the front of the pack
: RTS Naming Presentation 7 BRIO Brio literally translates into excitement, verve and energy. It’s a quicker, more dynamic way to get around town and it means an exciting future for the city.
PRISA description of how the RTS will navigate through traffjc. And it’s creative, : RTS Naming Presentation 8 Spanish for “rush.” For commuters in a hurry, Prisa is, in a word, a perfect modern and just plain cool to say.
BREEZ Breeze through life and traffjc with ease. This new transportation option : RTS Naming Presentation 9 is a breath of fresh air. Plus, the Spanish translation is brisa.
• Mass Transit Department Board • Sun Metro employees • Sun Metro Citizen’s Advisory Council : RTS Naming Presentation 10 next steps Test names with these groups:
: RTS Naming Presentation 11 next steps (continued) Make final name selection Begin logo/identity development
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