Sudhir Mattoo HR Leader, Cognitive Solutions Units IBM, Asia Pacific
How many of you want to / are expected to deliver accurate, real- time insights based on cumulative knowledge that existing in your organization? [2]
How many of you feel like you have the data or tools to do that job properly? [3]
Data is growing exponentially….. 44 zettabytes 650bn Harry Potter books/day 1.8B photos/day 500 hours/minute You are here 700K hours/day unstructured data structured data 2010 2020 [4]
….demanding more sophisticated analytics capabilities Large INSIGHT confusion Data misleading Small Poor High Analytics Capability 5
The New Era of Computing Cognitive Systems Era Programmable ‘ ’ Systems Era Cognitive Systems learn and interact naturally with people and help them make better Tabulating decisions by penetrating the Systems Era complexity and overwhelming volume of Big Data. Data [6]
Cognitive systems amplify human cognition. Cognitive systems don ’ t do your thinking for you. They do your research for you so that you can think better. [7]
What is a cognitive business? INTERACT UNDERSTAND REASON LEARN With abilities to They can reason, With each data see, Cognitive talk and hear, grasp underlying point, interaction systems and outcome, they cognitive systems concepts, form understand interact with hypotheses, and develop and imagery, sharpen expertise, humans in a natural infer and extract language and ideas. so they never stop way . other learning. unstructured data like humans [8] do.
How does cognitive computing Work? Multiple interpretations Hundreds of answer sources Tens of thousands of evidence sources and scores Learned models • Primary search • Answer scoring • Combine and weigh evidence • Candidate answer generation • Evidence retrieval • Deep evidence scoring Natural language processing Information retrieval Knowledge representation and reasoning Deep analytics Machine learning ? ! Parallel and distributed computing Hypothesis and evidence Final confidence merging Question Inquiry analysis Decomposition Hypothesis generation Synthesis Answer scoring and ranking 9
As solutions move up the cognitive maturity curve they transition from surfacing knowledge to advising users based on continuous learning Learning & Adaptation Adaptive solutions and processes Automation and Curation complement Allow for constant improving of each other enable auto learning and Metrics and problem solving abilities problem solving getting smarter Encoded Expertise and Expertise Smart Advisors access a A deep understanding of how the best Combination of learning and experts solve problems is available to Diagnostics to solve problems beginners, enabling rapid competency New discoveries Discovery Through efficient Knowledge is easily accessible, from one Consolidation & place, a place experts and beginners go Verified (expert approved) Smart access to find an answer. Variety (many forms of knowledge) Curation Validity (logically harmonized for knowledge) Sharing Information is available in standardized Verbose (rich text repositories) ways to enable learning & training. Information Experts create new content in w/People standardized way to enable learning and training. 10
How can cognitive computing improve human performance? Enhance Scale Accelerate Enhances the cognitive Scales expertise by elevating Captures the expertise of the process of professionals to the consistency and top performers and strengthen decision making objectivity of decision accelerates the development in the moment making across an of expertise in others organization 11
Cognitive use cases follow five common patterns Engagement Discovery Decision Policy Exploration Helps users Helps users Helps Helps people make more evaluate Visually depict organizations create new informed, compliance of a and analyze data build stronger insights by evidence-based decision to for clear advice relationships synthesizing decisions policies with constituents information Call Centers & Law Enforcement/ Cancer Treatment Clinical Trial 360 degree view Technical Support Medical / Genology Symptoms/ Matching/ and Content Self Service Q&A Research Recommendations Regulatory Analytics 12
Cognitive can be easily applied to many functional areas Complex workflows, ecosystem COLLABORATE INNOVATE partners, unstructured data • Product development • • Loan origination Marketing • • Trade finance Customer lifetime value • • Financial supply Product profitability • • Account opening Business intrinsic value Engagement AUTOMATE AUGMENT • Financial advice complexity • Retirement planning • Help desk • Trading support • Contact centre • Fraud detection • Inquiry transactions • • Underwriting Maintenance transactions • • Compliance Loan close and fulfilment • Client prospecting • Product management Simple workflows, Routine, Advice Expert, knowledge single end user predictable, fact complexity intensive, judgment structured data finding based [13]
Where to start? Fast Innovator First Mover Follower Build your own Customised cognitive application Proven Industry Cognitive with APIs based offerings Enterprise Transformation [14]
Option 1 The Road to a Cognitive Enterprise Use Case / Fine Tune - PoV Pilot / Beta Starburst Experiment Engage Users Early Business Use Cases Business Domains Design Thinking Workshop Product Lines Solutions Market Segments Experiment & Validate Business Functions Pre-Sales Build / Measure / Learn Product / Solution Analysis Configuration Core Cognitive Pilot Troubleshooting Establish Success Metrics Support Discovery Content / Train / Test Integrate Assess and Re-Loop Users Release in Small Batch Sizes CSEs – Quickly Customers Partners Measure and Re-loop Quick Hit / Validate (1day-2wks) 8 to 12 weeks 12 to 26 weeks Ongoing Cognitive Enterprise 15
Option 2 Purpose: Payoff & Why Now? Evaluate opportunities to apply cognitive computing to Often the organization doesn't know what it already knows. Cognitive systems expose the “ collective wisdom" of the business challenges involving large volumes of data, organization held within unstructured data. This insight primarily unstructured. strengthens decision making consistency & objectivity and Build agility & speed-to-value reducing costs and accelerates the development of expertise in junior staff. continuous process improvements. Process: Embrace the G A P , think BIG , start small , learn fast and 4 cultivate a sense of urgency to gain a competitive edge. Proof of Value 3 Readiness • Execute the Proof of Value 2 • Analyze Client Data against the use case • Predict and Prescribe Use Case Workshop • Determine Scope and 1 • Develop Dashboard Requirements for POV • Prepare final Business case • Review Available Data • Provide Communication • Brainstorming Hypothesis • Analyze Gaps Visioning • Analytic and cognitive insight • Determine Business Case Document • Understand the available data Metrics • Business value • Create Business Case • IBM shares marketplace • Business processes impacted • Determine POV Roadmap trends, capabilities and case • Use case scoring studies • Identify best case(s) • Ideas are Shared Key business stakeholders Workshop POV Planning Proof of Value Business/IT leaders and (Primary use case team (Primary use case team Draft Internal SMEs only, part-time) only, part-time) Use Cases Gating 16
Hundreds of innovators are building with Watson and changing markets Fantasy Football players reduce Cuts legal research time Virtual Medical Center for patients research time, analyze more data from hours to seconds with diabetes, PTSD, and other and get evidence-based conditions that require long term recommendation management Language and data insights help One perfectly informed decision at transform research and analysis to a time bring new products to market faster [17]
Deeper Engagement Hilton Hotel and IBM Watson teamed up to pilot a smart robot, dubbed Connie, that will act as a hotel concierge, answering guests' questions and learning as it works. Connie is designed to interact with hotel guests and answer questions about hotel amenities, local attractions and dining options. https://www.youtube.com/watch?v=c91UwLDipkU 1 8
Change Products and Services Powered by IBM Watson and Elemental Path's Friendgine technology, the cloud-connected Dinosaurs are changing the way kids learn and play. https://www.youtube.com/watch?v=ZwcdNJP3yjs 1 9
Scale Expertise Watson for Oncology is trained by the best doctors and can also read medical notes, MRIs and scientific research. Results: Doctors from Bumrungrad International Hospital use Watson to bring the world’s best expertise to 1M+ patients in S.E. Asia. 20
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