Development of Sensory Panels & Evaluation of Market Samples - PowerPoint PPT Presentation

Development of Sensory Panels & Evaluation of Market Samples Sudhir Nema Britannia Industries Limited

Consumer Winning Product Quality Cycle Winning Design Winning Design Manufacture to Feedback Design Successful Product Distribution Marketing Sale

Winning Product Quality Design Superior, Differentiated Packaging Worth Paying Product Design for Design ce Organoleptic Superior Product

Designing Organoleptically Superior Product Consumer Panels Sensory Panels What do they like ? Why do they like it ?

Sensory Panels – Types & Applications Types of Panels Applications  New Product development • Discrimination Panels  Product matching Semi – trained  Product improvement • Trained Panels Direction & intensity of  Process change differences • Expert Panels  Cost reduction Flavor profiling  New raw materials  Quality control

How do we manufacture Consistent Quality Products? Winning Design Manufacture Execution / Feedback to Design Compliance Successful Product Distribution Marketing Sale

Capable Trained RM Quality Process and Manpower Compliance Compliance Tasting Panels  Evaluation of Factory Samples Away From Shop Floor  Cross Functional team members  Evaluation at Regular Intervals  Comparison with Benchmark  Consensus Among Group  Agreed Actions  Implementation

In Market Performance Assessment Winning Design Winning Design Manufacture to Feedback Feedback Design Successful Product Distribution Marketing Sale Sale

Sensory Panels for Market Sample Evaluations Internal Trained Panels Consumer Panels  Unbiased Internal Panels  Preference Tests  Comparison with Benchmark  Supply Chain Impact on the product organoleptic

Formation of Sensory Panels Requirements for Sensory Panelist  Sound health without any issues in sensory perception  Average sensitivity for Taste  Capacity to judge independently  Intellectual curiosity and interest in quality evaluation  Willingness to spend time for evaluation and submission to periodic tests on acuity and performance  Freedom from prejudices in respect of specific food product types Formation of Selection Screening Training Panels

Watch Outs – Factors Affecting Panel Performance Adaptation - Reduced sensitivity due to continued exposure. Logical Error – Panelists modifies a verdict because two or more characteristics of the sample are associated in his mind. Halo Effect – Panelists having formed a low (or high) overall opinion of a sample, gives low (high) ratings to many attributes. Expectation Error – Information supplied with the sample may trigger preconceived ideas. Error of Central Tendency – Tendency to score samples near the middle of the scale Mutual Suggestion – The response is influenced by other panelists ’ reaction. Lack of Motivation – Carelessness of panelists due to lack of motivation / interest .

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