Subject line contest
Subject line contest
Examples of subject lines Meet The Guy We Gave $2000 To Write This Sentence at MarketingSherpa Email Summit 2014 Life has many regrets. Don’t let this be one. Learn to write compelling subject lines like this one! Cocktails and Conversions – Now $300 off Email Summit 2014 Sherpa? I hardly know ya. How to write headlines that the NSA would read… over and over and over You’re smarter, more fun to be around and more physically attractive. Now be $300 richer. Your Uncle Sherpa died and left you $300 and some sage advice. “So A Priest, A Rabbi & Email Marketer Walk Into This bar…”
Results Category Primary Treatments Relative Level of Significant Difference Confidence Urgency (Open BEFORE Christmas) Email… N/A N/A N/A Urgency Tick Tock – Email Summit 2014… -12.97% 64.38% NO Value of product Your emails don’t work… -14.98% 75.58% NO Value of product Get the latest, proven strategies… -42.81% 99% YES Incentive Last Chance to Save $300… -43.63% 99% YES Location What Happens In Vegas Shouldn’t… -43.75 99% YES Name of promo [Email Summit 2014] Last day of -44.83 99% YES Early… Name of promo Early Birds, save $300… -44.97 99% YES Location What happens in Vegas …will improve… -54.38 99% YES Incentive $300 Savings | Vegas | More ROI … -67.25 99% YES
Results Category Primary Treatments Relative Level of Significant Difference Confidence Urgency (Open BEFORE Christmas) Email… N/A N/A N/A Urgency Tick Tock – Email Summit 2014… -12.97% 64.38% NO Value of product Your emails don’t work… -14.98% 75.58% NO (Open BEFORE Christmas) Value of product Get the latest, proven strategies… -42.81% 99% YES Incentive Last Chance to Save $300… -43.63% 99% YES Email Summit 2014: Location What Happens In Vegas Shouldn’t… -43.75 99% YES Name of promo [Email Summit 2014] Last day of -44.83 99% YES discount ends Jan 9th Ali Luke Early… Writer Name of promo Early Birds, save $300… -44.97 99% YES Aliventures Location What happens in Vegas …will improve… -54.38 99% YES Incentive $300 Savings | Vegas | More ROI … -67.25 99% YES
Learn from split testing mistakes Split tests should run in a Time isn’t always on your controlled environment side when A/B testing A hypothesis should be You should seek to learn the created before the motivations of individual experiment is designed segments of your list
Learn from split testing mistakes Split tests should run in a Time isn’t always on your controlled environment side when A/B testing If you keep asking the same questions, you’ll keep getting the same answers. A hypothesis should be You should seek to learn the created before the motivations of individual experiment is designed segments of your list
This test showed how to get the best response from your list, but how do you build that list to begin with?
Content Marketing How Copyblogger used content and a free paywall to grow its email list by 400% Bria Brian Clar Clark Founder, CEO Copyblogger
Session Speaker Brian Clark Founder, CEO Black & White Copyblogger Media Headshot Brian Clark is a serial entrepreneur based in Boulder, Colo. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker. @BrianClark Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the tools and training that empower people to successfully grow their businesses through social media and online marketing. 10
• Selling Free Content: Consistently increasing value • Beyond Email: Creating a sense of place
Copyblogger.com
My Copyblogger.com
Post-newsletter, post opt-in email marketing
NOW: Registration and access
NOW: Registration and access Higher perceived value = higher actual value
• Selling Free Content: Consistently increasing value • Beyond Email: Creating a sense of place
Creating an app-like experience
Redesign for conversion flow 19
The Story: Content as a mentor
Results 300% Bigger list growth than the best week's IMfSP growth 930% Higher list growth than the lowest (IMfSP) week's growth Average conversion rate for the free subscription page 67% through the first seven weeks IMfSP – Internet Marketing for Smart People (Previous newsletter and course)
Results 300% Bigger list growth than the best week's IMfSP growth Besides the la landing page, the most vis isited page on Copyblogg gger ri right now is is behind a a paywall, wit ith alm lmost a thir ird of f all ll traffic 930% Higher list growth than the lowest (IMfSP) week's growth logg lo gging in in aft fter arr rrival. Average conversion rate for the free subscription page 67% through the first seven weeks IMfSP – Internet Marketing for Smart People (Previous newsletter and course)
Thank You Brian Clark Founder, CEO Copyblogger @BrianClark
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