Strategies to Increase Customers at the Market - PowerPoint PPT Presentation

Strategies to Increase Customers at the Market www.maplegrovefarmersmarket.com 763.494.5955

Promoting Relationships ▪ Create Loyalty ▪ Ownership ▪ Pride ▪ Pleasure ▪ Familiarity

Frequent Shopper Rewards • Index card check-in • Sign up free, check in each week • $2 token reward after four visits • Promotion ongoing

Frequent Shopper Rewards ▪ 5,000+ check-ins in 2018 ▪ 1,080-$2 tokens awarded ▪ Reward cost: $2,160 ▪ Program funded through sponsorship

Frequent Shopper Rewards ▪ “They know my name here.” ▪ After each market, new frequent shoppers are added to our email list to receive market updates ▪ Great opportunity to ask questions, share information, encourage token purchase

Power of Produce

Storytelling: spotlight on vendors Web Site

Storytelling: spotlight on vendors • Emphasizes our comparative advantage: truly LOCAL people, food, businesses • Motivates market staff to get to know our vendors • Endless supply of content and information to share • Appeals to new shoppers • Keeps loyal customers coming back • Pleasing/rewarding for vendors

Storytelling: spotlight on vendors Social Media Here's a fun fact about Scott Graham, owner of I Got Cheese: His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name. Here's a not-so-fun fact about Scott: this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market. Stop by to sample and purchase from an amazing array of artisan cheeses. We'll be open 3-6pm Thursday December 20 at Maple Grove Community Center.

Thank you! Good luck! Maple Grove Farmers Market www.maplegrovefarmersmarket.com farmersmarket@maplegrovemn.gov 763.494.5955 FB: maplegrovefarmersmarket Instagram: maplegrovefarmersmarket Twitter: @maplegrovefm