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Strategic Social Listening & Engagement Matthew Panzano - PowerPoint PPT Presentation

Apr 04, 2024 •195 likes •359 views

Strategic Social Listening & Engagement Matthew Panzano Practice Manager Dynamics Catapult Systems People are sharing more than ever before 2.5B pieces of 100 hours of 5,700 content shared video uploaded to tweets per each day

  1. Strategic Social Listening & Engagement Matthew Panzano Practice Manager – Dynamics Catapult Systems

  2. People are sharing more than ever before 2.5B pieces of 100 hours of 5,700 content shared video uploaded to tweets per each day YouTube per minute second t: @CatapultSystems

  3. Being social vs. strategic social Only 83 % 80 % 97 % 17% of Fortune 500 of Fortune 500 of Fortune 500 companies have companies are companies have of US companies identify their corporate Twitter on Facebook a corporate social strategy as mature. accounts presence on LinkedIn t: @CatapultSystems

  4. What’s top of mind for savvy social -minded companies? Listen everywhere Analyze sentiment Drive engagement t: @CatapultSystems

  5. Listen to what people are saying Listen everywhere Learn how people really feel about your business See how you stack up to competitors 72% of all internet users are now active on social media Pew Research Center t: @CatapultSystems

  6. Determine your share of voice across social channels Analyze sentiment Know who your key influencers are Figure out what is resonating with the market 39% of companies do not track their social media responses at all Satmetrix t: @CatapultSystems Twitter: @CatapultSystems

  7. Foster conversations about your brand across social Drive channels engagement Turn insight into action with proactive participation Capture feedback and respond quickly to escalated issues 55% of companies ignore all customer feedback on Twitter and Facebook Satmetrix t: @CatapultSystems 1 Source: http://www.mediabistro.com/alltwitter/ brands-ignore-customers-social-media_b22814

  8. Key capabilities of Microsoft Social Listening t: @CatapultSystems

  9. Microsoft Social Listening Social Social Listening Analytics Social CRM t: @CatapultSystems

  10. Social Listening    t: @CatapultSystems

  11. Social Analytics    t: @CatapultSystems

  12. Social CRM    t: @CatapultSystems

  13.    t: @CatapultSystems

  14. Why Microsoft Social Listening Democratized Integrated social Native sentiment Powerful social analysis analytics Social for everyone Fully contextual and integrated across sales, Sentiment analysis is Social profiling and social marketing, and service available in 6 languages segmentation t: @CatapultSystems

  15. Social Listening Demonstration

  16. Questions? Presenter: Matt Panzano Practice Manager – CRM Email:Matthew.Panzano@CatapultSystems.com t: @CatapultSystems #CRM

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