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Statement More than a tagline Introduction to the brand 2 Brand - PowerPoint PPT Presentation

Make Your Missouri Statement More than a tagline Introduction to the brand 2 Brand identity Make Your Missouri Statement Content Visual identity Citizen Personality Voice Logos Colors Fonts Photos _____ Tagline 4 Brand website


  1. Make Your Missouri Statement More than a tagline

  2. Introduction to the brand 2

  3. Brand identity Make Your Missouri Statement Content Visual identity Citizen Personality Voice Logos Colors Fonts Photos _____

  4. Tagline 4

  5. Brand website www.brand.missouristate.edu 5

  6. Audience and messaging 6

  7. Related website sections

  8. Personality: pragmatic and optimistic • Energized and motivated. • Actively seeking to apply hard work and skill to address society’s needs • Reflecting the innate nature of the students of Missouri State 8

  9. Personality: engaged and tenacious • High-achieving individuals • Fearlessly pursuing new ways to learn, grow and succeed • Representing the drive and commitment to being active contributors to society 9

  10. Personality: genuine and grounded • Sincere and values-driven • Rooted in a strong foundation • Speaking to Missouri State’s strong and long-lasting heritage 10

  11. Audiences Primary Secondary • Prospective students • Potential community and industry leaders • Campus community • Influential leaders 11

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  17. Visual identity

  18. Related website section

  19. Color palette 19

  20. Licensed fonts Licensed fonts reserved for professional designers

  21. General fonts Recommended for Word, PowerPoint, etc. HEADLINES Georgia BODY COPY Arial CALLOUTS Impact 21

  22. Web fonts • Web fonts will be incorporated into standard website templates • General user fonts may be substituted on vendor websites and mobile applications 22

  23. Primary logos 23

  24. Standardized unit logos 24

  25. Brand mark 25

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  27. Video bumpers 27

  28. Pride icons 28

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  30. Deconstructed frames 30

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  32. Foundation bars 32

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  34. Assets • Abridged guide • Foundation bars • Pride icons • Badge template • Introductory text • Social media kits, hashtags • Color palette • Logos • Video bumpers, bugs • Digital stationery • Note cards • Wallpapers • Email signature • Photography • Web templates • Fonts • Posters • PowerPoint 34

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