Statement More than a tagline Introduction to the brand 2 Brand - PowerPoint PPT Presentation

Feb 07, 2024 •410 likes •764 views

Make Your Missouri Statement More than a tagline Introduction to the brand 2 Brand identity Make Your Missouri Statement Content Visual identity Citizen Personality Voice Logos Colors Fonts Photos _____ Tagline 4 Brand website

Make Your Missouri Statement More than a tagline
Introduction to the brand 2
Brand identity Make Your Missouri Statement Content Visual identity Citizen Personality Voice Logos Colors Fonts Photos _____
Tagline 4
Brand website www.brand.missouristate.edu 5
Audience and messaging 6
Related website sections
Personality: pragmatic and optimistic • Energized and motivated. • Actively seeking to apply hard work and skill to address society’s needs • Reflecting the innate nature of the students of Missouri State 8
Personality: engaged and tenacious • High-achieving individuals • Fearlessly pursuing new ways to learn, grow and succeed • Representing the drive and commitment to being active contributors to society 9
Personality: genuine and grounded • Sincere and values-driven • Rooted in a strong foundation • Speaking to Missouri State’s strong and long-lasting heritage 10
Audiences Primary Secondary • Prospective students • Potential community and industry leaders • Campus community • Influential leaders 11
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Visual identity
Related website section
Color palette 19
Licensed fonts Licensed fonts reserved for professional designers
General fonts Recommended for Word, PowerPoint, etc. HEADLINES Georgia BODY COPY Arial CALLOUTS Impact 21
Web fonts • Web fonts will be incorporated into standard website templates • General user fonts may be substituted on vendor websites and mobile applications 22
Primary logos 23
Standardized unit logos 24
Brand mark 25
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Video bumpers 27
Pride icons 28
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Deconstructed frames 30
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Foundation bars 32
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Assets • Abridged guide • Foundation bars • Pride icons • Badge template • Introductory text • Social media kits, hashtags • Color palette • Logos • Video bumpers, bugs • Digital stationery • Note cards • Wallpapers • Email signature • Photography • Web templates • Fonts • Posters • PowerPoint 34
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