Mission Statement
Mission Statement • The mission statement describes the district's "reason for being" • It should reflect our idealistic motivations for doing work at the district • It doesn't necessarily need to describe the district's output, but it should capture the "soul" of the district, making our work meaningful
Mission Statement • Why are we here? • What is our purpose? • Whereas an organization might achieve a goal or complete a strategy, we will take the perspective that a mission is pursued, but never achieved • The mission should last a long time (perhaps 100 years) • Although the mission may never change, the mission should inspire change
Mission Statement We do this… We do this… to… We do this… for… We do this… based on… We do this… that will…
Mission Statement We do this… • CCC Chancellor’s Office: Transfer Education, Basic Skills and English, Language Proficiency, Economic and Workforce, Development, Lifelong Learning, Associate Degrees and Certificates • Nordstrom: To offer the customer the best possible service, selection, quality and value
Mission Statement We do this… to… • BVUSD: Committed to educating students to be productive citizens • Wal ‐ Mart: Saving people money to help them live better
Mission Statement We do this… to… • SBCCD: Promote the discovery and application of knowledge, the acquisition of skills, and the development of intellect and character in a manner that prepares students to contribute effectively and ethically as citizens of a rapidly changing and increasingly technological world.
Mission Statement We do this… for… • 3M: Committed to make life easier and better for people around the world • Sony: To experience the joy of advancing and applying technology for the benefit of the public • USC: Cultivation and enrichment of the human mind and spirit for the development of human beings and society as a whole
Mission Statement We do this… based on… • Walt Disney: Committed to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling
Mission Statement We do this… that will… • Massachusetts Institute of Technology (MIT): To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century
Mission Statement Questions?
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