3/18/2019 State Census 2020 Justyn Howard Deputy Secretary for Census Government Operations Agency 1 State Funding • $10M in Budget Act of 2017 for LUCA, initial planning activities, and statewide readiness assessment • $90.3M in Budget Act of 2018 for a comprehensive outreach and communication strategy • $54M proposed in Governor’s January Budget to supplement the outreach and communication strategy 2 1
3/18/2019 Funding Strategy Develop a comprehensive statewide community- engagement campaign utilizing trusted community- based messengers to reach the least likely to respond areas and hard-to-count communities throughout California. State actions will supplement the U.S. Census Bureau’s efforts and, by requiring collaboration and coordination amongst stakeholders, avoid duplication of work. 3 Funding Strategy (cont.) Goal is to maximize resources on the ground, which will: Build a strong base of trusted community voices Allow for increased in-person impressions in hard-to-count communities Facilitate culturally appropriate engagement within hard-to-count communities Break down language access barriers for non-English speaking populations Help combat disinformation campaigns Allow for rapid responses and deployment of resources 4 2
3/18/2019 Funding Allocations 5 Ground Game Focuses outreach efforts on: Where the hard-to-count live (geographic-based outreach) Who the hard-to-count are (demographic-based outreach) How to reach the hard-to-count (sector-based outreach) 6 3
3/18/2019 County Outreach $26.7 million – has been allocated for direct allocations to County governments Counties will serve as fiscal agents for funds targeting hard- to count (HTC) populations within their boundaries, including those within incorporated cities. We based funding amounts on the California Hard-to-Count (CA-HTC) Index created by the California Department of Finance, Demographic Research Unit. Some counties received population-based minimums. 7 County Outreach (cont.) 45 of 58 Counties have opted-in to receive County Contracts • Nov. 9, 2018 state funding for Census outreach: State sent letters to • Alameda • Madera • Sacramento • Stanislaus counties to opt in or out • Calaveras • Marin • San Benito • Sutter Feb. 8, 2019 • Colusa • Deadline • • • Tehama Mariposa San Bernardino for counties to • Contra Costa or opt in with a board • • Mendocino San Francisco • Tulare • Del Norte resolution • • • Tuolumne Merced San Luis Obispo • Fresno • • Modoc San Mateo • Ventura • Humboldt • • Monterey Santa Barbara • Yolo • Imperial • • • Yuba Napa Santa Clara • Inyo • • Nevada Santa Cruz • Kern • Orange • Shasta • Kings • Placer • Solano • Lake Los Angeles • Riverside • Sonoma • 8 4
3/18/2019 County Outreach (cont.) For those Counties that have opted out: • Funding will stay within the county boundaries • SANDAG has agreed to serve as fiscal agent for San Diego County • Stockton has agreed to serve as fiscal agent for their hard to count population • Center for Rural Policy will serve as Fiscal Agent for Trinity County • For the remaining counites that opted out, the Regional Administrative Community-Based Organizations who receives a state contract will receive the funding with instructions to dedicate the added resources to the County Geographic area 9 Native American and Tribal Government Outreach Historically, Native American and Tribal populations have been difficult to count in the decennial Census. This diverse population presents unique challenges to a complete count. The State is taking a multi-pronged approach to Native American outreach that includes: Direct funding to Tribal Governments Additional outreach funded through: o County/local government agreements o Regional Administrative Community-Based Organizations contracts o Statewide Community-Based Organizations contracts o Outreach and Public Relations contracts 10 5
3/18/2019 Native American and Tribal Government Outreach (cont.) $316,500 is provided for direct allocations to Tribal Governments to conduct Census outreach activities within their geographical service areas. Funding tiers are based on housing units ranging from $1,000 funding agreements for Tribal Governments with 25 to 49 housing units (24 tribes) to $50,000 for those with more than 10,000 housing units (1 tribe) 11 Native American and Tribal Government Outreach (cont.) Of the 68 Tribal Governments who were offered funding: • 12 Tribal Governments have opted-in • 14 additional Tribal Governments have committed to opting-in • An additional 19 Tribal Governments are considering participating (we are in active communication with them) • 22 Tribal Governments have not responded • 1 Tribal Government does not want to participate in any census activities (state or federal) 12 6
3/18/2019 Regional ACBO Outreach • State has been divided into 10 Regions • $22.950M is allocated to Administrative Community-Based Organizations (ACBOs) to conduct outreach within their geographic area. • An additional $10M is proposed to be added to support a robust non-response follow up effort 13 Regional ACBO Outreach (cont.) On March 12, the state Census Office announced the names of 10 administrative community-based organizations it will fund These organizations participated in a competitive bidding process that included a scored evaluation. Winning bidders were chosen based on their ability to partner with a diverse set of subcontractors to reach all hard-to-count populations within their regions. The Census Office chose ACBOs that would have the strongest local impact in the regions in which they applied. Most ACBOs are located within their regions, two are headquartered in other communities and were chosen because of the partnerships they have forged with a diverse set of strong subcontractors. 14 7
3/18/2019 Regional ACBO Outreach (cont.) Region 1 – Sacramento Region Community Foundation Region 2 – United Way of the Wine Country Region 3 – United Way of the Bay Area Region 4 – Faith in Action Network Region 5 – Ventura County Community Foundation Region 6 – Sierra Health Foundation: Center for Health Project Management Region 7 – The Community Foundation Region 8 – California Community Foundation Region 9 – Charitable Ventures of Orange County Region 10 – United Way of San Diego County 15 Statewide CBO Outreach • $10M ($4.050M initially and an additional $5.950M proposed) for outreach to specific hard-to count demographic populations. • 14 specific population groups are being targeted 16 8
3/18/2019 Statewide CBO Outreach (cont.) • The RFP window for the statewide community-based organizations to submit proposals has closed. • Proposals are currently being evaluated • Awards are anticipated to be announced on Friday March 22 17 Education Sector Outreach • $1.750M for 40 County Office of Education • Targets Title I (School Lunch) and Title III (English Learners) children • Captures 98% of targeted population • $250,000 for a curriculum pilot • $50,000 for other education-based outreach 18 9
3/18/2019 Other Sector Outreach Sector outreach will focus on reaching HTC populations through organizations they commonly engage with. • $800,000 dedicated to coordinate targeted outreach efforts through various sector entities, including unions, faith-based communities, businesses and corporations, technology and innovation entities, the entertainment industry, and rural communities. • Additional $500,000 proposed dedicated for healthcare sector. • Additional $500,000 proposed dedicated for remaining sectors. 19 Outreach and Public Relations RFP • $16.1 is immediately allocated and an additional $30M is requested as part of Governor’s Budget for our media contract. • Request for Proposal published March 15 • Submittal Deadline: April 25 • Notice of Intent to Award: June 3 • Commencement of Contract: June 25 20 10
3/18/2019 Outreach and Public Relations RFP (cont.) • Focus of the campaign is California’s hardest to count • Prime contractor(s) will work with local, ethnic media • Collaboration required with community-based organizations and local governments • Message testing and vetting required • Priority audience demographics are: Asian Pacific Islander African American Latino Tribal Middle Eastern/North African 21 Outreach and Public Relations RFP (cont.) • Bidders conference: March 29 • Evaluation team will rank bidders • Oral interviews with top three bidders • State will potentially negotiate with top one or two bidders 22 11
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