Starting The Conversation about Research Promotion: Tools for Promoting your Research University Relations Melinda Knox, Associate Director, Research Profile and Initiatives Anne Craig, Media Relations Officer Kayla Dettinger, Research Promotion Coordinator
Mission: Increase and enhance Queen’s research reputation Leveraging Differentiating Building Plan’s Digital our Research Community Strategic Approach Internal and New platforms and Common strategic external Key resources to distribute focus and language stakeholder Objectives our research stories engagement Internal community of supporters and Differentiated Amplified visibility, Concrete champions; Queen’s as research identity influence, and share a research leader and Outcomes and messaging of voice ‘problem solver,’ externally Identify 5-10 key and emerging Build a research website to lead Visual representations of research on Specific areas of research to focus efforts integrated campaigns and host campus and in the community content from digital newsletter Develop differentiated research Create KM opportunities (Art of Acts Promote Relationship w The positioning and key message Research, BDwK) Conversation Canada toolkit (Highlights) Profile-building events with funders Increase engagement and alumni (Hill Day, The Walrus) Identify and engage research @queensuresearch Establish regular touchpoints influencers Increase website engagement by 50% Adoption of messaging by 3+ profile-building external in first 6 months after launch KPIs stakeholders and across events/year; participation and communications channels 5,000 recipients of digital newsletter in further engagement year 1 (Selection) Increased faculty participation in 75 pieces/year in TCC KM and reporting to funders *measurement and Positive responses around Grow Twitter following to 5,000 in evaluation to begin in research in future reputation and Art of Research exhibit at 25 2019; 10,000 by 2020 brand audits locations in 2019 2019 2
Timeline and Major Milestones: 2018-2022 START UP – 2018 INCREASED RESEARCH REPUTATION Baseline Reputation • AWARENESS – 2018-2019 Research and Brand Audit (2016) Tool assessment and • CONSIDERATION/CONVERSION implementation, and Development, – 2019-2022+ • activation of tactics approval, and Ongoing measurement • endorsement of KPIs; assessment and Development of KPIs of plan with • evaluation of activities, budget allocation amplifying and evolving Secure core funding • (Budget 2019-2020) Completion of start-up • Fundamental output : • activities and initial Reputational Research Build networks and implementation of • and Brand Audit strong alliances with tactics faculties, research institutes, and Content creation and • partners compilation PROCESS AND REPORTING 3
Research Communications and Engagement Plan: Execution 4
Research Communications and Engagement Plan: Execution 5
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Research Promotion for Knowledge Dissemination Patents and commercializa -tion Digital and Publishing: social media peer- (Twitter; reviewed podcasts LinkedIn; journal/book Facebook) Non- traditional RESEARCH Conference news outlets presentations (The OUTPUT Conversation; Medium) Media Partnerships expert and and collaborations op-eds Public lectures, government relations, and outreach events 7
RESEARCH RADIO: Blind Date with Knowledge 8
Social Media Amplification Stay tuned for Season 3 Pre-recorded 15 minutes • • Partnership with CFRC 101.9FM Podcast streaming • • Barry Kaplan, Community Host • 9
Academic rigour, journalistic flair 10
What is The Conversation ? Largest network of global expertise in research and scholarly activity • Launched in 2011 in Australia and now has nine affiliate sites: US, UK, France, Spain, Indonesia, Africa, New • Zealand, Global Perspectives, La Conversation (Canadian French-language edition) 90 commissioning editors and 83,000-plus academics registered as contributing authors • 4.5 million visits to the website, 38.5 million monthly reads through republication via creative commons globally, • and 22,000 republishers including respected international media 11
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Starting The Conversation in Canada In 2016, UBC School of Journalism Professors Mary-Lynn Young and Alfred Hermida receive $200,000 from SSHRC • to support the launch of a national version of the globally successful non-profit academic journalism site The Conversation Canada partners with Canadian Press/La Presse Canadienne to disseminate website content • Scott White, editor-in-chief of the Canadian Press/La Presse Canadienne, signs on as The Conversation Canada’s • first editor Soft-launch Spring 2017 with official launch in Fall 2017 – Queen’s is founding member • 13
Queen’s Stats: 152 ARTICLES BY 98 OVER 2M READS WORLDWIDE QUEEN’S RESEARCHERS 14
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Researcher Success 16
The Conversation ’s Impact 17
Media Relations at Queen’s Proactive Pitching Media Training • • Managing Media Requests Managing Media Events • • 18
Media and Knowledge Mobilization Speaking with the media boosts your public profile & that of your research • Exposure can impact a host of your needs: research funding, invitations to speak at • conferences, employment opportunities Enhances your credibility as a subject-matter expert • A positive profile helps the university to attract more students and more funding • 19
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How can Queen’s Researchers Engage? Register as an author at theconversation.com/ca and pitch your idea • Follow us on Twitter: @QueensUResearch • Visit the Queen’s Media Centre: queensu.ca/gazette/media • Contacts: • Melinda Knox Associate Director, Research Profile and Initiatives knoxm@queensu.ca Anne Craig Media Relations Officer anne.craig@queensu.ca Kayla Dettinger Research Promotion Coordinator kvd1@queensu.ca 22
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