Spring/2016 TABLE OF CONTENTS 3 Introduc3on 6 - PDF document

Spring/2016 ¡

TABLE ¡ ¡OF ¡ ¡CONTENTS ¡ 3 ¡ Introduc3on ¡ 6 ¡ Our ¡Organiza3on ¡ 8 ¡ Our ¡Products ¡ 9 ¡ Grapes ¡and ¡Vineyard ¡ 10 ¡ The ¡Cellar ¡ 12 ¡ Marke3ng ¡and ¡Communica3on ¡ 19 ¡ Confidential and Privileged | Podernuovo a Palazzone Distribu3on ¡ 20 ¡ Major ¡Clients ¡ Appendix ¡1: ¡Team ¡ Appendix ¡2: ¡Products ¡ Appendix ¡3: ¡Ra3ngs ¡ Appendix ¡4: ¡Special ¡Formats ¡ 21 ¡ Appendix ¡5: ¡The ¡Olive ¡Oli ¡Project ¡ 2 ¡

INTRODUCTION ¡ ¡ About ¡Bulgari ¡ and ¡Podernuovo ¡a ¡Palazzone ¡ Sotirio Bulgari , born in 1857, was the founder of the Bulgari dynasty. He first opened a small store in the very centre of Rome, in Via Sistina and moved several Confidential and Privileged | Podernuovo a Palazzone years later to Via Condotti to create the legendary jewels that are appreciated all over the world today using the most precious stones. Many years have gone by, and four generations later Giovanni Bulgari , the son of Paolo , has started a venture in wines, continuing the same quest for excellence and commitment to elegance and beauty as his great, great grandfather had started. The Podernuovo estate was bought in 2004 by Paolo and Giovanni Bulgari and is located in the Southern tip of Tuscany, positioned within a triangle between Umbria and Lazio. The 54 acres of vineyard at Palazzone are part of the municipality of San Casciano dei Bagni, an ancient thermal retreat. The previously abandoned vineyard was completely replanted in 2007 and its South-East exposure imparts the wines its structure and elegance. The variegated soil goes from clayey and chalky, to sandy and pebbly, an ideal environment, combined with a mild climate: warm summers and relatively cold winters and moderate rainfall. The altitude of the vineyard is of 340 to 380 meters above sea level capitalizing on its natural slight slopes to avoid water stagnation. 3 ¡

INTRODUCTION ¡ ¡ Confidential and Privileged | Podernuovo a Palazzone Historical ¡voca3on ¡ Centuries ago Podernuovo a Palazzone was a staging post along the branch of the Via Cassia, the important Roman consular road. Subsequently, it became a trading outpost for Castello of Fighine, a middle age castle, which also owned the farming estate of Podernuovo. Today the vineyard lies within an untouched and authentic piece of Tuscany, were the countryside is still farmed in respect of the territories’ environmental balance and its ancient agricultural history. This Region’s vineyards have been tended since the Middle Ages thus creating a special energy and motivation for those who work here to produce excellent wines. Everyone here knows to be part of the region’s history, perpetuating centuries old tradition and craftsmanship, honouring nature as well as their ancestors. “Vocation” is an important concept at Podernuovo a Palazzone, it refers not only to the people who have elected wine- making and tending the land as the main focus of their lives, but also to the land itself, which through the centuries has always been called a noble mission. 4 ¡

INTRODUCTION ¡ ¡ Why ¡the ¡Company ¡ Confidential and Privileged | Podernuovo a Palazzone was ¡founded ¡ The vineyard is a personal project and investment of Paolo and Giovanni Bulgari . They already own other estates in and around Tuscany and have always been passionate about nature in general and wine in particular. In 2004 Paolo and Giovanni discovered Podernuovo, a small village close to Palazzone. They fell in love with this authentic piece of land and decided to purchase the estate and start to produce wine with the following objectives: • To make elegant wines with simplicity • To realize this project with strong content and great passion in a contest of full respect of the environment • To improve the “made in Tuscany” asset 5 ¡

OUR ¡ ¡ORGANIZATION ¡ ¡ Business ¡Culture ¡ The company has been established with a long term vision in order to improve the full potential of the terroir for the production of extraordinary wines. Employees and Management are empowered in order to capitalize on each individual talent and commitment with a strong culture of respect for nature and the environment. Confidential and Privileged | Podernuovo a Palazzone Management ¡Culture ¡ Our Management team combine various business background from Bulgari and from inside the wine industry bringing a global prospective to our company. For further info please refer to Appendix 1 . PNAP ¡Headquarter ¡ The company operates out of the winery’s headquarter located in the estate. 6 ¡

OUR ¡ ¡ORGANIZATION ¡ ¡ Confidential and Privileged | Podernuovo a Palazzone Management ¡and ¡Employees ¡ The company is managed by Giovanni Bulgari (CEO), Giulio Figarolo di Gropello (CFO and Managing Director) and Francesca Zanoni as board member (Marketing & Communication). Matheus de Carvalho in charge of Sales, Stefania Aggravi in charge of Logistics and Administration, Stefano Piccio as winery master, Giorgio Gigliotti as vineyard master. The above team is coordinating a group of approximately 15 full time employees plus a number of part-time workers. An external oenologist works as a consultant. For more details see Appendix 1 . 7 ¡

OUR ¡ ¡PRODUCTS ¡ The ¡winery ¡focus ¡ on ¡the ¡produc3on ¡of ¡three ¡ great ¡red ¡wines ¡ Therra Confidential and Privileged | Podernuovo a Palazzone a Tuscany blend of Montepulciano, Sangiovese, Cabernet Sauvignon and Merlot. Argirio a Cabernet Franc. Sotirio a Pure Sangiovese. Sotirio , Argirio and Therra are wines that appeal to those who appreciate excellence obtained by combining outstanding vineyards with unparalleled commitment. According to the poet Valentino Zeichen “Wine is the source of all poetry: I believe all classical Greco Roman poetry was produced by wine. Wine suddenly moves us closer to the truth, to knowledge, all the rest is foolishness”. Production target 150.000 bottles. Target will be reached with the 2014 vintage For all details on our products please refer to Appendix 2. 8 ¡

GRAPES ¡ ¡AND ¡ ¡VINEYARD ¡ ¡ Grape varieties: mainly Sangiovese, followed by Montepulciano, Cabernet Sauvignon, Confidential and Privileged | Podernuovo a Palazzone Cabernet Franc, Merlot, Petit Verdot and Malbec. The property extends over 55 hectares of which 22 are vineyards and lies in a beautiful setting where the demanding conditions that draw out the best in grapes are endowing them with temperament. The rigorous climate and terroir create character in a wine. Among the many different elements that make Podernuovo a Palazzone unique are its climate cycles and its vineyards located in different altitudes and sun exposures. The terroir is contained between Monte Cetona and other nearby hills and it is not over affected by the presence of large lakes or reservoirs. The range of temperatures between day and night are extreme, and the same is true for the summer and winter. Working the land is hard work but vital for our type of agriculture. For our grapes to be healthy and productive they have to be submitted to a significant temperature stress. This confers the unique structure and richness to our wines. 9 ¡

THE ¡ ¡CELLAR ¡ ¡ Confidential and Privileged | Podernuovo a Palazzone The “jewel” of the estate is without doubt the cellar that hosts all the production premises. Designed to perfectly blend-in with the landscape, it is a prime example of highly functional but entirely non invasive architecture. The estate uses geothermal sources to heat and cool the entire wine production and aging process, the solar power plants are used for energy to guarantee a harmonic approach to the landscape. Through a long corridor one gets access to all the production premises, from the vinification, maceration to the aging of the wines to the packaging and shipment. The tasting room whit its unparelleled view on the entire process and also on the landscape completes the experience. Gardens and terrace surround the wine cellar that was conceived by Alvisi Kirimoto & Partners. The walls are very thick and the structure of the cellar follows the ground’s morphology. The cellar in its Siena coloured tones perfectly integrates into the landscape. 10 ¡

THE ¡ ¡CELLAR ¡ ¡ Confidential and Privileged | Podernuovo a Palazzone Confidential and Privileged | Podernuovo a Palazzone The cellar was designed by prominent architect Massimo Alvisi of Alivisi-Kirimoto & Partners , an international firm with a strong focus on sustainability and eco-consciousness. As everyone who works at Podernuovo will confirm, land and nature are the most important elements of this project. The challenge was to build a cellar that could “support” nature, let the wines mature, without being invasive. Perfectly in line with our winemaking philosophy, Alvisi managed to design an elegant, modern yet simple, functional, efficient and above all environmentally sustainable building with breath-taking views. Massimo Alvisi commented “Beauty in my mind is mainly related to function, and a building is functional if the people who work in it enjoy its surrounding, feel the space around them as serene and not oppressive. I find this place very beautiful”. 11 ¡