#Sportcrowdfunding
About this webinar • Who is it for • What is crowdfunding • What makes us different • How to set up a campaign • How to support a campaign • Campaign management and marketing • What next ……
Who is this for? Athletes, clubs, community groups and any organisations that support them. As long as the purpose of the campaign is to educate or improve those taking part through sport and physical activity. In practice this could be an athlete looking to fund their training costs, a club raising money for a junior section or equipment for an over 60s Nordic walking Group.
What is Crowdfunding? • The process whereby a large number people donate small amounts to a project via the internet. • Sometimes called Alternative Finance. In 2015 grew to £3.2 billion (loans, equity, donation & reward) • Donation is fastest growing model which grew 500% to £12 million in the year • But crowdfunding makes up less than 0.5% of charitable giving on social projects because: • It is hard work • The majority of enterprises/people don't have the skills and/or capacity
What makes us Different • We are the only charity based crowdfunding platform • Because donations come through us, we can turn £100 donation into at least £115 for the campaigns we support • We can add Gift Aid to donations, irrespective of the fact that the eventual beneficiary is not a registered charity • We are at least 20% more effective than any other platform out there • We reinvest any charity surplus back into sport via the CSP and NGB network
Other providers How our solution is better Virgin Money Giving £20 better off per £100 donated Just Giving £24 better off per £100 donated Crowdfunder £25 better off per £100 donated makemeachamp £26 better off per £100 donated sponsorise.me £29 better off per £100 donated
How to set up a campaign • Application form: everyone fills in the online application form giving contact details and the purpose, target and timescale of the campaign. • Vetting: we need 2 referees to support each application because we want to give donors the confidence that we are only showcasing legitimate projects • Add content: Once vetted we can add a story, video, pictures, blog • Market your campaign to your crowd using your unique URL
How to find a campaign: by name, sport or region Region Sport The Home page or via name and unique URL: “my campaign"
How to support a campaign Post 1st May 2017 there will be 4 options to support a campaign …. 1. Donation: simply make a donation with Gift Aid via the campaign page 2. Fundraising: anyone can fundraise on behalf of an existing campaign. You can for example, run marathon er cycle 100 miles and get sponsored via your own page linked to the main campaign page. 3. Purchasing tickets for events: If the campaign owner wants to run an event on behalf of the campaign you can buy tickets via our platform e.g.a disco 4. Purchasing merchandise: as above but for T shirts etc
Events &Shop Campaign Campaign owners can increase the revenue they generate from their campaigns by running events and selling merchandise and inviting people to fundraise on their behalf
Some examples Children and Young people: Bayston Hill Juniors Football Club Bright Star Boxing Inactivity - Community Groups: Coach Community project Dont let the Spark Go Out TM Group Supporting sport Sustain the core market - Sports Clubs and their members: Save the Bracknell Bees Hatfield swimming Club Talented sports people: John Dickinson Lilley Shelayna Oskan Clarke
Campaign Management: Pre Launch Develop an attractive campaign that will appeal to others Test your campaign ideas Appealing campaign story that people can relate to Justify your funding target by breaking it into meaningful segments Help shed light on community tennis in Marlborough Create a community around the campaign long before launch Engage potential funders to get them interested in the campaign Create interest pre-launch around the campaign – flyers, posters, e- newsletters and social media. Take time to cultivate your crowd and influencers BEFORE you launch Build anticipation
Know your crowd and how they can support you Members & thier contacts Word of Fundraisin g events mouth Friends Newsletter /e-shot & Family Campaign Social Podium Media - partners Facebook contacts Twitter Instagram CSP Website contacts Local Posters Press
Get commitment from your group Everyone in your group needs to be involved and happy with the campaign Know your crowd, identify them … Tap into your existing network of club members, parents, supporters and friends Create Buzz around the campaign Make a plan of who is doing what and when Have a communications plan and keep communicating Fundraising champions Online and off line promotions needed Do you have a good social media presence that you can use – Facebook Page and Twitter All members and supporters must be asked two things – DONATE & SHARE !
Pictures & videos help to bring the campaign to life Take time to prepare photo’s and video and use this to get people involved Happy faces, people enjoying themselves and interviews children celebrating ! Gobi Ranganathan - https://youtu.be/cSrMgEdKURE Jamie Phillips BMX - https://youtu.be/YVE--GUy0bQ Team GB Dragon Boat Racing - https://youtu.be/VXmF-0dALrA
Campaign Management: During Keep up the momentum Regular posts on FB asking people to Donate & Share Talk about it at clubs nights, training sessions, matches Keep it in peoples minds Pin post to the top of FB Page Share or RT Podium Partners social media
Engage, link & interact on social media Connect on Social Media Ask to Share, RT and DONATE ! Join a local #Hour - #Salisburyhour Schedule Facebook posts and Tweets Live Video Streaming – greater reach Use as many pictures and videos as possible on your time line / blog Use your profile picture to promote your campaign Update your blog weekly and send out on your social media – latest news !
After your campaign ends Thank people & send them good regular updates aka donor development
After your campaign ends Update your blog / webpage Evidence what money was used for Celebrate & recognise your champions Review, learn & build on your success Seize other opportunities – e.g. match funding Keep everyone NETWORKED & INSPIRED Keep them warm for next time! Crowdfunding is usually the start of a great online journey not an end in itself
Your crowd Do you have Content A good idea Call to action Club Committee A compelling message Great quotes Club members An engaged crowd Statistics Friends and family A communication plan Infographics Employer(s) Lots of engaging content Case studies Schools Help; teams and volunteers Photos Other (sports) clubs Fundraising champions Videos Internet influencers A follow up plan Live streaming National Governing Body County Sports Association Other sports organisations Other non-sports organisations Town / Parish/ County Councils Anyone else you can think of
What happens Next Fill in the online application form or you can contact us for more information E: karel@podiumpartners.org T: 07917236619 Thank you for your time
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