Sport and Physical Activity Strategy 2017 – 2021 Update on Progress Dave Stock Principle Officer – Leisure and Recreation (Operational Services)
Sport England Strategy: Towards An Active Nation Social and Economic Physical Mental Individual Outcomes Community Development Wellbeing Wellbeing Development Development Customer How we + Focus think How we Seven investment principles Seven investment principles decide Children What we Tackling Local Mass Core and young Volunteering Facilities invest in inactivity delivery market market people Underpinned Workforce Active Lives Coaching by Sport England: Towards an Active Nation 2016-21
Background / Process Stage 1 Stage 2 Stage 3 Stage 4 Data gathering Information Draft strategy / / information analysis / area testing Final Strategy needs narrative priorities
Base Line Data • Staffordshire Moorlands Locality Profile (Staffordshire County Council / Staffordshire Observatory) • Active People Survey 2012 to 2014 (Sport England) • Sport and Physical Activity Local Insight Report (Staffordshire University, School of Psychology, Sport and Exercise, Jan 2016)
Ongoing Data to Insight Active People data and Segmentation • Unmet Demand • Leisure Centre / Membership Data • Clubs and Coaches Data (location / membership level / split etc.) • Health Data (JSNA) • Young People participation data • Facility Mapping Public / Voluntary / Private (including formal open spaces / play • areas) GHS Demographic data (gender/age/BME etc.) • Economic status of the Population • Clinical Commissioning Groups • Core Sport / PA programme participation (local non facility programmes) • Crime / Antisocial behaviour data • Disability Sport Participants / Clubs • Housing Growth •
Headline demographics
2015 Population Estimates Males Females Staffs Moorlands Female % 85 and over Staffs Moorlands Male % 80 - 84 years England Males % 75 - 79 years England Females % 70 - 74 years 65 - 69 years 60 - 64 years 55 - 59 years 50 - 54 years 45 - 49 years 40 - 44 years 35 - 39 years 30 - 34 years 25 - 29 years 20 - 24 years 15 - 19 years 10 - 14 years 5 - 9 years 1 - 4 years Under 1 year 8% 6% 4% 2% 2% 4% 6% 8% -10.00% -8.00% -6.00% -4.00% -2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00%
POPULATION Staffordshire Sport Across Staffordshire & England DEMOGRAPHICS Moorlands Stoke-on-Trent (SASSOT) AGE 0-15 16,000/16.48% 198,432/18.08% 18.9% 16-25 10,183/10.49% 139,099/12.67% 13.2% 26-34 8,120/8.35% 113,590/10.35% 12.1% 35-44 13,475/13.88% 152,641/13.91% 14.0% 45-54 14,430/14.86% 156,509/14.26% 13.7% 55-64 14,517/14.95% 141,554/12.9% 11.6% 65+ 20,381/20.99% 195,672/17.8% 16.3% GENDER Female 49,316/50.7% 533,584/50.44% 50.8% DISABILITY Not Limited 76,651/78.94% 878,349/80.03% 82.4% Limited 20,455/21.07% 219,148/19.97% 17.6% SOCIAL Social 39,401/48.58% 402,019/44.72% 53.5% GRADE Economic Groups 1-4 Social 28,570/35.23% 348,388/38.75% 37.5% Economic Groups 5-8
Demographics Summary When compared to the Sport Across Staffordshire and Stoke-on-Trent (SASSOT) area: Staffordshire Moorlands has A higher % of : • 55 + year olds • Those in social economic groups 1-4 And a lower % of: • 0 – 34 year olds • Social Economic groups 5 - 8
Staffordshire Moorlands Locality Profile 97,900 • 27% of people 16+ are “inactive” (<30min PW) • 66% of people 16+yrs carry excess weight (43% - overweight / 23% - Obese) • Too many residents have excess weight, eat unhealthily and are inactive • Communities facing multiple challenges; (priority areas) Leek North, Biddulph East, Cheadle North East, Leek East, Caverswall, Cheadle South East and Churnet.
Staffordshire Moorlands Locality Profile 97,900 • Around 25% of children aged four to five in Staffordshire Moorlands have excess weight (overweight or obese) with rates being higher than average • Around 32% of children aged 10-11 (Year 6) have excess weight with rates being higher than average. • When compared to CIPFA district comparators, for both Reception and Year 6 children, Staffordshire Moorlands had some of the highest excess weight rates
Staffordshire Moorlands Locality Profile 97,900 • The number of people on depression, diabetes, dementia and hypertension registers in Staffordshire Moorlands is higher than the national averages. • 21% of residents have a long term limiting illness or disability
Staffordshire Moorlands– Inactive trend 40.00% England 35.00% SASSOT 30.00% Staffordshire 25.00% Moorlands 20.00% Linear (England) 15.00% Linear (SASSOT) 10.00% Linear 5.00% (Staffordshire Moorlands) 0.00% 2012 2013 2014 SASSOT Staffordshire Year England Moorlands 2012 29.40% 31.70% 30.70% 2013 28.30% 29.90% 25.10% 2014 27.70% 30.00% 29.80% Source: Sport England, APS 6/7 to 8/9
Staffordshire Moorlands– Inactive disability 60.00% SASSOT Limited 50.00% SASSOT Not Limited SM Limited 40.00% SM Not Limited 30.00% Linear (SASSOT Limited) Linear (SASSOT Not 20.00% Limited) Linear (SM Limited) Linear (SM Not Limited) 10.00% 0.00% 2012 2013 2014 Source: Sport England, APS 6/7 to 8/9
Staffordshire Moorlands – Active gender 70.00% 60.00% SASSOT Female SASSOT Male 50.00% SM Female SM Male 40.00% Linear (SASSOT Female) Linear (SASSOT Male) 30.00% Linear (SM Female) 20.00% Linear (SM Male) 10.00% 0.00% 2012 2013 2014 Source: Sport England, APS 6/7 to 8/9
Staffordshire Moorlands – Nearest Neighbours – Active Staffordshire Moorlands nearest neighbours - Active trend 65.0% 63.0% Hinckley and Bosworth 61.0% Broadland 59.0% South Staffordshire 57.0% North Kesteven Staffordshire Moorlands 55.0% Linear (Hinckley and Bosworth) 53.0% Linear (Broadland) 51.0% Linear (South Staffordshire) Linear (North Kesteven) 49.0% Linear (Staffordshire Moorlands) 47.0% 45.0% 2012 2013 2014 Source: Sport England, APS
Latent Demand 36,000 (+16) people in Staffordshire Moorlands would like to be more active
Leisure Centres *Average Monthly Centre Membership Visits Brough Park Leisure Centre 1050 26500 Biddulph Valley Leisure Centre 830 23500 South Moorlands Leisure Centre 530 22500 * Sept 15 – Feb 16
Staffordshire Moorlands Summary • Headlines: – Proportion of adults that are inactive is decreasing – Proportion of those doing 1x30 is increasing – Proportion that is active appears stable • Inequalities: – Gender inequality is widening across all indicators – Disability inequality is widening – Active and inactive inequality is widening between social economic groups
Staffordshire Moorlands Summary • Staffordshire Moorlands has tends to have larger inequality gaps (especially within those deemed as ‘Active’) between: – Genders – Social grade groups – Between those with and without a disability • Against nearest neighbours, Staffordshire Moorlands doesn’t compare favourably in terms of the proportion of the population deemed ‘Active’
Progress / Time scales November 16 January 2017 March 2017 • Data • Draft • Full Draft Gathering Strategic Strategy Outcomes. • Stakeholder consultations • Draft Delivery • Gap Analysis Framework Refine Data and Testing Priorities Consultation
Questions ?
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