Speaker Drew Coleman
1,2,3 Grow! 5 Best Practices of Top Performing Clinics by Drew Coleman, BS, MBA
What separates the best from the rest?
Begin with Why 5 Best What are you known for? Practices of Top Focusing your message Performing Clinics The Worst Mistake an Esthetician Can Make Disciplined & Consistent in the Basics
Why does this service What problem is it exist? solving? Begin with Why Clients identify with and How to find your why: buy your why. http://whyinstitute.com/
HÜD Skin & Body
What can you be first at? 2. What What is the unique thing are you that your business can known offer? Service, Treatment, Results, Experience for? What can you do better than anyone else?
Brag List- What do you do better than others? How to find your List what your competitors do really well. Cross off what you both Competitive do well. Advantages Fresh list of claims of things you do exceptionally well. Ask customers why they come to you?
5 Star Yelp Rating Award Winning Customized Skin Revision Treatments Examples of Voted Best in the Bay Area Comp Advantages Highest Customer Satisfaction in SJ Only Carry Prescribed Skin Revision Products, not available online. 20+ Years’ Experience
3. Focusing Your Message
Is the message focused?
The worst mistake a business owner can make…
BEWARE of the Wolf in Sheep’s clothing…
Recognizing the warning signs:
Finding the Right Partner
5. Disciplined & Consistent in the Basics
The Shampoo Principle
Document Your Musts
Begin with Why 5 Best What are you known for? Practices of Top Focusing your message Performing Clinics The Worst Mistake an Esthetician Can Make Disciplined & Consistent in the Basics
• If you scored below a 3 on anything this is where you begin. • Start with the lowest scored area first, then work up. • If your calendar is booked out for 2-3 months at a time; time to raise your prices… • Set monthly reminders to quickly evaluate the lower Actionable Items scoring areas.
#dmkskin
THANK YOU ENTER CONTACT INFORMATION: drew@dannemking.com www.dannemking.com
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