یکینورتکلا تراجت متشه لصف Social Commerce: Foundations, Social Marketing, and Advertising یعامتجا راک و بسک :تاغیلبت و یعامتجا یبایرازاب ،اهداینب
Social Commerce: Definitions and Evolution • Definitions and Characteristics o * Social commerce (SC) • The Evolution of Social Commerce
The Major Roots of Social Commerce
Social Shopping: Concepts, Benefits, and Models • Definitions, and Drivers of Social Shopping o * Social shopping o The Drivers of Social Commerce o Concepts and Content of Social Shopping o Why Shoppers Go Social • * Communal shopping
Social Shopping: Concepts, Benefits, and Models o The Roles in Social Commerce • Connectors • Salesmen • Seekers • Mavens • Self-sufficients • Unclassifieds o Benefits of Social Shopping o What Components to Expect in a Social Shopping Site • Visual Sharing • Online discussions • Journals of products and their use • Guides
Social Shopping: Concepts, Benefits, and Models • Traditional E-Commerce Sites with Social Media Additions • The Major Types and Models of Social Shopping o Group Buying o Deal Purchases (Flash Sales) o Online Shopping Together in Real-Time • Shopping Together Sites • Co-Shopping o Online Shopping Communities
Social Shopping: Concepts, Benefits, and Models o Common Features in Communities and Forums • User forums • User galleries • Idea boards • Q&A forums • Brand communities • Comprehensive (multipurpose communities) o Examples of Shopping Communities • Polyvore.com • Kaboodle -- a Unique Social Shopping Community • Private Online Shopping Clubs
Social Shopping: Concepts, Benefits, and Models • Other Innovative Models o Find what your friends are buying o Wanelo o Filtering consumers reviews o RealGifts o Virtual gifts o Social auctions o Getting help from friends o Shopping without leaving Facebook o Crowdsourcing shopping advice o Helping bloggers sell products o Event shopping
Social Shopping: Concepts, Benefits, and Models • Social Shopping Aids: From Recommendations to Reviews, Ratings, and Marketplaces Recommendations in Social Commerce o Ratings and Reviews o Social Recommendations and Referrals o Illustrative Examples of Recommendation Sites o Example: How Intuit Corp. Helps Consumers with Recommendations o Concerns about Social Reviews and Recommendations o • Other Shopping Aids and Services Yelp: The Shoppers ’ Best Helper o Collaborative Reviews o Dealing with Complaints o
Social Shopping: Concepts, Benefits, and Models • Social Marketplaces and Direct Sales o * Social marketplace o Direct Sales from Within Social Networks o Socially-Oriented Person to Person (P2P) Selling, Buying, Renting, or Bartering • P2P Lending • P2P Sharing (also known as collaborative consumption )
Social Shopping: Concepts, Benefits, and Models • Shopping for Virtual Goods in a Virtual Economy o * Virtual goods o * Virtual Economy o Why People Buy Virtual Goods • Generating special experiences • Generating emotions • Small purchases make people happier • Virtual goods are low cost and low hassle • Real-Time Online Shopping • Social Shopping in the Near Future
Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing • Social Ads and Social Apps • Viral (Word-of-Mouth) Marketing and Social Networking o * Viral marketing o * Viral Blogging o Other Viral Marketing Methods • Location-Based Advertisement and Social Networks
Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing • Geosocial Networks o * Geosocial networking o The Technology for Location-Based Social Networks How LBS Works • o Foursquare and its Competitors • How Foursquare Works • Changes in Business Model • Competition: Brightkite and Facebook Places o Strategy for Small Businesses in LBS o Privacy Concerns for LBS • Opt-In Versus Op-Out
Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing • Using YouTube and Other Social Presentation Sites for Advertising o * Viral Videos • Using Twitter as an Advertising and Marketing Tool o Recruiting and finding jobs o Brand display o Market research o Delivering offers o Collaboration o Customer service o Using professionals to enhance company presence on Twitter o Cost effectiveness
Social Advertising: From Viral Advertising to Location-Based Advertisement/Marketing • Other Innovative Ways to Advertise in Social Media o The Changing Rules of Branding o Using Blogs o Using Coupons o Mobile Advertising
Social Customer Service and CRM • How Does Social Networking Empower Customers? o Social CRM • * Customer relationship management (CRM) • * Social customer relationship management ( SCRM) o The Components of Social CRM • How to Serve the Social Customers o * Social customers o Methods and Guidelines for Social Customer Service • Methods and Guidelines for Social Customer Service • The Evolution of Social CRM
Social Customer Service and CRM • Cipriani ’ s Multidimensional Presentation o The Landscape o Touch Points o Evolution of Business Processes in CRM o The Evolution of Technology o Organizational Mindset o Conclusions
Merchants Redeem Custome coupons rs Groupons (coupons) to customers Sign up Email, Groupon Sign up daily deals Deal (Offers) Buy Deal finalized Figure 8.5 The business model and process of Groupon
؟تسیچ • Groupon is an American worldwide e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 15 countries. Wikipedia • Employees: 6,000+ (2018) • Revenue: 2.84 billion USD (2017
یم راک هنوگچ و تسیچ دنک • The way it works is that Groupon offers different deals each day for a local good, service or event in a city where it operates. Discounts range from 50 percent to 90 percent off. The promotion is only valid if a certain number of consumers purchase the deal within 24 hours.
؟دوشیم ناوخ ارف هنوگچ • Unfortunately, no Groupon customer service agents pick up the phone, so we've compiled other ways to solve common issues that customers call 877-788-7858 for, including Refund my order, Change my order, Can't contact company, Problem with an order, Overcharge and other customer support issues.Sep 23, 2018
ردقچ نآ زا هدافتسا هنیزه ؟تسا • So given that most Groupon campaigns offer the end customer around 50% off, let's run some numbers here. Say your product retails for $100 . By giving a 50% discount to customers, you will only make $50 . After Groupon's 50% cut, you only get $25 for something you normally would charge $100 for
یراجت لدم • When it first launched, the company offered one "Groupon" per day in each of the markets it served. The Groupon worked as an assurance contract using ThePoint's platform: if a certain number of people signed up for the offer, then the deal became available to all • if the predetermined minimum was not met, no one got the deal that day.[ . This reduces risk for retailers, who can treat the coupons as quantity discountsas well as sales promotion tools. In the early years before revenue splits began to adjust as necessary, Groupon made money by keeping approximately half the money the customer pays for the coupon. Currently, that split can vary depending on many factors
اه هباشم • Here are some of the top alternatives to Groupon. • LivingSocial. Living Social is perhaps the second most popular daily deal site. ... • Yipit. Another good place that you can get a good deal is Yipit. ... • Woot. Woot is one of the oldest in that industry. ... • CoolSavings. ... • ScoutMob. ... • Fab. ... • OurDeal. ... • Scoopon.
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