Smart Meters & Privacy Consumer Research In-house Lawyer, Which? Georgina Nelson
Background & Methodology � Using an online access panel, we surveyed 2,003 UK adults aged 16+ � Fieldwork for this wave took place between 20 th April and 3 rd May � The results were weighed to reflect the UK � The results were weighed to reflect the UK adult population And a little caveat please……
“Y “You may or may not know that smart t k th t t energy meters are to be installed in every UK home by 2020. These smart meters will measure household energy usage allowing you measure household energy usage allowing you to see exactly how much energy you are using. It will also send your usage information directly to suppliers, without the need for meter readers to visit your property.” d t i it t ” “Thinking about your energy usage information which will be sent directly to your energy supplier, to y y gy pp , what extent are you in favour of or opposed to your energy company accessing information about each of th f ll the following through your data” i g th gh d t ”
100% 3 3 3 4 4 6 12 12 12 12 90% 90% 15 8 29 80% 14 14 15 70% 70% Don't know 37 60% 19 S t rongly oppose 37 50% 42 S omewhat oppose 42 No views eit her 40% way 27 S omewhat in 27 27 30% f avour S t rongly in 22 f avour 20% 19 15 13 10% 19 12 10 9 9 0% Time of day you and Number of people that Model and age of your Type of Real-time information your household live in your household appliances/ technology appliances/ technology about your energy members are at home products you are using products you are using consumption and at w hat times of 27/ 05/ 2011 5 the day
“Assuming all this information is possible to access from your energy usage data, what level of control would you prefer to have over your would you prefer to have over your energy supplier sharing your data with each of the following types of organisations?” g Energy Efficiency Appliance Companies Manufacturers Law Enforcement Insurance companies Local & National Government
100% 6 6 7 7 7 90% 80% 70% 50 50 52 Don't know 62 61 60% My information should M i f ti h ld never be passed on 50% I w ould prefer to agree upfront 40% Don't mind info being passed on without prior 30% 26 consent 26 28 22 22 22 22 20% 10% 17 16 14 11 10 10 0% Energy efficiency Law enforcement Local and national Insurance companies Appliance companies government manufacturers
“ Thinking about the safety of your personal information in Thinking about the safety of your personal information in general, which, if any, are you most concerned about? ” % P Person al data bein l d t b i g passed to u d t n kn k ow n cos. w ith ith ou t t 42 perm ission 31 H ackin g / crim in al attacks on y ou r com pu ter 25 25 Data leaks fromgov Data leaks from gov t depts t depts 21 Data leaks from priv ate cos 15 Social n etw orkin g w g ebsites 8 Cookies DN A Database 7 6 Location based serv ices 6 G oogle Street View 5 CCT V 22 N on e of th ese 5 Don 't Kn ow Q1. Base: All respondents (1,042)
“ Frequent data readings from smart meters, and particularly the accompanying in-home display unit allow consumers to better manage and/ or g reduce their energy use. For suppliers it means that they can tailor energy efficiency advice and tariffs to the individual consumer.” “ Thinking about the frequency with which suppliers might access your data, which of the suppliers might access your data, which of the following intervals of time would be your preferred option? ”
Social Research Energy Omnibus Survey May 2011 S even in ten members of the public would prefer suppliers to access their data weekly or less often li h i d kl l f % % Less often than monthly 11 Monthly 42 Weekly 18 Daily 8 NETS: Twice a day 2 Up to every hour: 3% Daily/Twice daily: 11% Every hour 2 Up to daily: 14% Weekly or less often: 71% Weekly or less often: 71% Every 30 minutes <1 <1 Every 15 minutes Every minute Every minute 1 Don't mind 7 Don't know 8 8 Q32. Base: All respondents (2003) 10
Social Research Energy Omnibus Survey May 2011 For Listening. georgina.nelson@ georgina.nelson@ which.co.uk which.co.uk
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